Now Firestone takes to the road – with an eloping bride from Leo Burnett Chicago

Another road trip, this time from Leo Burnett Chicago for Firestone; this one featuring an eloping bride (rather improbably in full bridal rig) as opposed to BBH’s young couple on a bus for KFC in the UK.

Agencies and others have been banging on about the importance of story telling for the past couple of years or so. Nice to see them walking the walk, although it doesn’t have to be sepia-tinted.