BBH sets off on its favourite road trip for KFC

There are few things that the boys (and maybe girls) at BBH love more than a li’l trip down to the Deep South (remember some of the agency’s celebrated Levi’s ads?) and they’re off again – this time with a new ad for KFC’s ‘slow cooked pulled chicken’.

Well, hot dang, a mighty heartwarming tale it is too.

‘Pulled’ is everywhere at the moment but it should really be pork – preferably an appetising-sounding pork butt.

Here’s what you do (temperatures are in fahrenheit, otherwise you’ll end up with a giant-sized piece of crackling).

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