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Ogilvy staffers keen to cuddle up to their bosses this coming Christmas will know where to go now – Tiffany & Co, the celebrated jeweller.
Ogilvy New York and Paris have won the brand, still best-known for the Truman Capote book/Audrey Hepburn film Breakfast at Tiffany’s. In the book Holly Golightly (left) was a good time gal but she was cleaned up in the film.
Tiffany doesn’t spend very much ($22m in the US in the last year) but that won’t deter Ogilvy and WPP.
WPP is picking up quite a consignment of luxury products. Last year it won Chanel and formed a new bespoke agency, Plus, for the task. Plus made a good start with a much-praised Marilyn Monroe ad so we’ll see what Ogilvy has in store for the posh jewellers.
