If doing unbridled glee is tough, try true lurve.
That’s what we get from BBDO Proximity Dusseldorf for Henkel brand Schwartzkopf, for hair dye of all things. And Valentine’s Day of course.
There’ve been some really good ads so far this year (mostly tugging at the heartstrings) and this is certainly one of them.
Interestingly the three clients involved are all women. So a Valentine’s peck on the cheek for Marie-Eve Schröder, Catharina Christe and Sybille Silber.