ID Comms

TBWA\Chiat Day produces bucket of goo for J&J

Head creative Lee Clow (of Apple fame) may have just become the latest ‘Lion of St Mark’ as far as the Cannes Lions are concerned but I do sometimes wonder about TBWA\Chiat Day.

Back in March the agency produced a stinker of a campaign for Southwest Airlines, cliche loaded on cliche, and now it’s produced the following bucket of goo for Johnson & Johnson.

The best you can say about it is that it’s nicely art directed. But the writing…

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bucket of goo copywriting johnson & johnson Lee Clow lion of st mark southwest airlines tbwa/chiat day

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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