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Nike and W+K back Rory as Masters looms
Golfer Rory McIlroy is trying to add the Masters to his collection of golfing majors (he has the other three)…
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Nike tries virtual reality to ‘spark brilliance’ at the Euros
Nike and agency Wieden+Kennedy Amsterdam are trying to warm us up for the forthcoming Euros football championship so here we…
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Wieden+Kennedy pushes content revolution further with ‘Margot vs Lily’ series for Nike
Nike and Wieden+Kennedy Portland are giving the content revolution a significant nudge forward with an eight-part series ‘Margot vs Lily,’…
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Nike wheels out big sporting guns for Hyperwarm
The fabled Nike/Wieden+Kennedy combo have had their clothes pinched by Under Armour/Droga5 recently in the sports ad wars so Nike…
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Nervous time for marketers as Rugby World Cup unfolds
It’s nerve-racking enough to be a player, coach or organising body involved in a big sports tournament, such as the…
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Nike and W+K explore the minds of football strikers
Nike is launching yet another football boot, this one’s called ‘Hypervenom.’ And it’s kitting out the world’s top strikers –…
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Nike discovers the other half of the human race with W+K’s ‘betterforit’ campaign
Women have been around for a long time – obviously, or nobody would be – but it’s as though the…
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Nike re-unites McIlroy and Woods in new Wieden+Kennedy Masters campaign
Tiger Woods and Rory McIlroy are the two big beasts in Nike’s golf line-up but poor Tiger, beset by injuries…
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Adidas shoots itself in the Superstars in new Johannes Leonardo campaign
Adidas seems to have been playing catch-up with Nike in terms of marketing ever since Nike came on the scene…
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