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Nike wheels out big sporting guns for Hyperwarm

The fabled Nike/Wieden+Kennedy combo have had their clothes pinched by Under Armour/Droga5 recently in the sports ad wars so Nike and W+K are wheeling out the big guns in a new campaign – ‘Snow Day’ – plugging Nike’s Hyperwarm winter clothing.

The campaign stars NFL’s Rob Gronkowski and Ndamukong Song plus a gaggle of other athletes (of both sexes, obviously) gathering for an impromptu and icy football game. As you do.

Bit surprised ‘elf and safety allowed Gronkowski to butt through his window.

Will no doubt pull in the online views but seems to be missing something: warmth maybe.

MAA creative scale: 6.

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