By Staff on May 20, 2013
If you’re coughing up around €4000 for a full Cannes Lions delegate pass this year then your paymasters might like to know you’re doing something other than swigging rose and eyeing up the Swedish delegates. So Cannes has teamed with Omnicom media agency PHD to create an app-based competition that allows delegates to show how [...]
Posted in Agencies, Clients, Media, News | Tagged app, cannes lions, delegate pass, media strategy, phd, ping, source operating system, win cannes
By Staff on May 20, 2013
Social media is inescapable these days whether you’re writing about business (is Facebook going up or down, what’s next, etc) or just walking along a street packed with zombies consulting their mobile devices. And as for people in the same small office emailing each other…. P&G Asia Pacific has decided its good to talk though [...]
Posted in Agencies, Clients, Creative, News | Tagged bring voice back, mobiles, p&g asia pacific, print campaign, publicis, social media, vicks
By Stephen Foster on May 20, 2013
Bacardi has turned to agency veterans Jeff Weiss and Paul Opperman of OW and Lee Daley former chief strategy officer of McCann, to try to revive Bacardi in the US. The drinks giant recently appointed BETC London to handle its global account so it’s not clear if this is in partnership with the three (who [...]
Posted in Agencies, Clients, Creative, News | Tagged bacardi, betc, cuba libre, Jake Scott, Jeff Weiss, Lee Daley, mccann, new campaign, ow, Paul Opperman
By Angie Dean on May 20, 2013
Droga5 in New York is bringing back its terrifying Greek granny Yiaiya in a new series of online films for Kraft’s Athenos Greek fetta cheese. Yiayia has her work cut out; Athenos recently pulled out of the booming Greek-style yogurt market in the US after failing to dent the share of the, possibly, rather more [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, chobani, droga5, fetta cheese, greek yogurt, Kraft, yiayia
By Stephen Foster on May 17, 2013
***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He’s seen Omnicom slashing jobs at BBDO, after Interpublic’s McCann the world’s biggest agency network, following the loss of $300m Gillette to WPP’s Grey. More than that, he’ll see Omnicom boss John Wren’s reliance on his three big creative agency networks – BBDO, [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged bbh, chevrolet, Gillette, goodby silverstein, mccann, neogama, New York, omnicom, Patrick Lafferty, presenters, radio4, Sarah Montague, Sir Martin Sorrell, today programme, WPP
By Stephen Foster on May 17, 2013
Omnicom agencies BBDO and Goodby Silverstein have been wielding the axe according to Ad Age, with around ten per cent of BBDO’s staff – hundreds of people – being laid off in the wake of the loss of $300m Gillette to Grey. Goodby Silverstein is much smaller but recently opened in New York and Detroit; [...]
Posted in Agencies, Clients, Finance, News | Tagged bbdo, chevrolet, general motors, Gillette, goodby silverstein, job losses, mccann, omnicom
By Staff on May 17, 2013
UK agency 18 Feet & Rising is continuing its odyssey around the further shores of DIY for AkzoNobel with this little gem for Polyfilla (seems to have come out a funny shape but never mind). Are understated little ads with a joke coming back? Be good if they did.
Posted in Agencies, Clients, Creative | Tagged 18 feer & rising, akzonobel, polyfilla, understated little ads
By Stephen Foster on May 17, 2013
Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an even better player, has also announced his retirement and it’s likely that another, 40 year-old [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged adidas, Andre Agassi, David Beckham, manchester united, PepsiCo, retirement, Sir Alex Ferguson, sponsors
By Stephen Foster on May 16, 2013
I wonder if The Martin Agency had seen McCann Melbourne’s ‘Dumb Ways To Die’ before they produced this new ‘Wonderfilled’ campaign for Mondelez’s signature brand Oreo? They’d certainly have seen CAA’s Grand Prix-winning Chipotle. But there’s nothing wrong with cutesy animation and a decent tune; provided you pull it off – otherwise you’ll be choking [...]
Posted in Agencies, Clients, Creative | Tagged chipotle, cutesy animation, dumb ways to die, mondelez, oreo, wonderfilled campaign
By Stephen Foster on May 16, 2013
If I was contemplating a career in advertising these days (don’t worry, I’m not) I think I’d be an ‘intermediary,’ which is the polite name for agency-client matchmakers; the people who save clients the trouble of finding out for themselves which agencies they should put on their shortlist. So, this week in the UK, if [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged aar, agency-client matchmakers, government procurement office, intermediaries, ipa survey, oystercatchers, pitches, the observatory
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