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Fifteen years ago, the business of selecting a roster of agencies was a relatively straightforward process. A client would need an advertising agency, a media agency and partners to help them with PR, promotions, direct marketing and perhaps design. In ...

Here’s some vertigo-inducing advertainment from Foot Locker and agency AMV/BBDO to launch Foot Locker’s new YouTube channel FLTV and plug its latest Running Collection. I was on the 32nd floor of a building in Canary Wharf yesterday but declined to ...

“Here’s two bags Julia..but they’ve loosened the rules…if not she’ll be cramming those bags of hers.” Eh? Wrong tense chaps. Michael O’Leary’s unlovely Ryanair has turned to advertising to try to spruce up its image and, in typical generous mode, ...

Search engine marketing has changed since we first started tinkering with content found in search engines and directories more than 16 years ago. To be certain, online marketers still have to focus on implementing fundamental tenets of search engine marketing. ...

More ‘selfies’ (yesterday we had Fred & Farid for Avene in China), today it’s the turn of the World Wildlife Fund in a rather compelling campaign using Snapchat. When the next selfie might be the very last of a whole ...

The production agency/support agency business, currently dominated by TAG, just got a bit more interesting with the decision by Fred Schuster (left) to quit as CEO of Interpublic’s recently-established in-house operation Craftworks to start his own business, Fred&Co. Schuster, who’ll ...

I see that Vodafone has moved its £600m/800m media account, take your choice, into WPP’s GroupM – which must be about the least surprising account move in the history of account moves. The business, which had been with Omnicom’s OMD ...

French cosmetics firm Avene sells a lot of stuff in China (and, you may have noticed, as you try to wend your way along the plusher streets in Western Europe, the Chinese are into ‘selfies’ in a big way). So ...

It doesn’t seem that long ago that Ian Tait departed Wieden+Kennedy Portland to become ECD of Google Creative Lab, a move that alarmed some of Google’s agencies as it looked as though the long-awaited in-house Googe creative agency was about ...

Mother London has been hired by the United Nations to develop a global communications campaign to improve sanitation for 2.5 billion people across the world. The UN’s Millennium Development Goals is its latest ant-poverty project and it has highlighted poor ...