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Poser as WPP emerges as minor partner in Chime deal

Poser as WPP emerges as minor partner in Chime deal

Some time today Chime Communications – the quoted British marcoms group that owns agency VCCP and a gaggle of sports marketing businesses under the CSM banner – should announce that it’s agreed to a takeover from big media and sports ...

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Honda goes for crazy horses in new CR-V campaign

Honda goes for crazy horses in new CR-V campaign

Honda is certainly trying to put some whoomph into its advertising (even though its traditional showcase, Formula One, is stuttering badly) and it’s produced this intriguing new CR-V campaign from Leo Burnett Australia. Not quite on a par with Wieden+Kennedy ...

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How sticking with CHI paid off for Travelodge

How sticking with CHI paid off for Travelodge

One of the supposed truths about advertising is that repitches – defending your agency’s account against the blandishments of rivals – aren’t worth it. If a client is looking around, for whatever reason, then your time’s up. Why waste time ...

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BBDO’s gut-wrencher for AT&T strikes home

BBDO’s gut-wrencher for AT&T strikes home

AT&T and BBDO New York are reminding us not to sneak a look at our phones when we’re driving – or, presumably, doing anything else that requires concentration. Is this too hardcore? Some people think it is. Is the slo-mo ...

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ITV surfs buoyant UK ad economy

ITV surfs buoyant UK ad economy

There is still plenty of evidence that the UK adland boom is motoring on: figures from the Advertising Association and WARC show that adspend hit a record £4.7bn in the first quarter of 2015 – up 8.2 per cent on ...

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