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VCCP on alert as Asda picks new marketing boss

VCCP on alert as Asda picks new marketing boss

Asda, which seems to have taken more of a kicking in the supermarket price wars than its rivals, has replaced long-serving marketing boss Barry Williams with Andy Murray (not that one), who joins from owner Walmart. Williams spent eight years ...

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Maxus launches new worldwide technology consultancy

Maxus launches new worldwide technology consultancy

WPP-owned media agency Maxus is launching Maxus Technology Consulting, a new division advising businesses on the most effective use of technology in their marketing. MTC will be led by worldwide chief information officer David Kaganovsky with director of technology Gary ...

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BBH bucks the trend with new online pitch

BBH bucks the trend with new online pitch

One of the enduring mysteries of ad agencies is that they don’t advertise – themselves. In the old days they could argue that cost was prohibitive – not something they told their clients of course – but, in the digital ...

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Anomaly goes back to basics for Budweiser

Anomaly goes back to basics for Budweiser

Budweiser and agency Anomaly have abandoned puppies this Super Bowl, although the ‘signature’ Clydesdale horses are still with us. And set about telling us all the things Budweiser is not, leading to the conclusion that this bit of Americana is ...

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