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Newsworks’ polite plea won’t turn back online tide

Newsworks’ polite plea won’t turn back online tide

More newspapers, this time its newspaper marketing body Newsworks trying to persuade advertisers to cease their gadarene rush to digital/online and save some money for the poor old sinking press. So it’s signed up agency Holmes Hobbs Marcantonio to produce ...

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Starcom adds US Kraft Heinz to global Visa media win

Starcom adds US Kraft Heinz to global Visa media win

Publicis Groupe’s Starcom, which many commentators thought was destined to be the big loser in the current $20bn+ round of media reviews (including, um, us) has come out fighting, adding the $600m or so merged Kraft Heinz North American account ...

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James Harris returns as Carat digital chief

James Harris returns as Carat digital chief

James Harris, one of the founders of Carat’s Diffiniti digital agency which later became iProspect, has returned to the fold after stints at UM, Interpublic and, latterly, as head of international agencies at AOL. Harris (left) replaces Anthony Rhind as ...

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Nike and W+K explore the minds of football strikers

Nike and W+K explore the minds of football strikers

Nike is launching yet another football boot, this one’s called ‘Hypervenom.’ And it’s kitting out the world’s top strikers – well the ones on Nike’s books. So Wieden+Kennedy London’s launch campaign, with animation by Buck, endeavours to get into the ...

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