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ECD Mick Mahoney follows Vodafone out of Y&R

ECD Mick Mahoney follows Vodafone out of Y&R

We know that adland loves a title or 50, particularly in the creative department. But it’s always been a mystery how you can have two ‘executive creative directors’ unless you split the agency in two. RCKR/Y&R was one such but ...

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Audi and Thjnk turn a service ad into an epic

Audi and Thjnk turn a service ad into an epic

Can’t find a mechanic to service your car? Then get an Audi and there’ll be thousands of them chasing you for the privilege. Such is the improbable rationale behind this spot from Thjnk Berlin. Neat – and a rather brave ...

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Jason Goodman picks his Desert Island Products

Jason Goodman picks his Desert Island Products

Jason Goodman is the founder and CEO of Albion in London, now part of MDC’s KBS Group. Albion has built its reputation in part on its work with start-up companies, working for them and sharing space and resources. It describes ...

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LIFE wins Whitbread restaurant business from BBH

LIFE wins Whitbread restaurant business from BBH

Integrated agency LIFE has been appointed by the UK’s largest hospitality company Whitbread as the lead creative agency for the Beefeater and Brewer’s Fayre pub restaurant brands. LIFE won the work following a competitive pitch against Initials and BDNtwk. Incumbent ...

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Coke celebrates bottle’s 100th with global adfest

Coke celebrates bottle’s 100th with global adfest

Coca-Cola’s iconic bottle is 100 years old this year (what did Coke come in before?) and it’s celebrating with a huge global campaign costing a cool $100m plus. Various agencies have been signed up to help including Wieden+Kennedy and Ogilvy ...

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