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Pierre Naggar: now programmatic ad buying targets TV

Pierre Naggar: now programmatic ad buying targets TV

The presence of ad tech at Cannes Lions has grown dramatically over recent years and last week’s festival brought this to light. As consumers are faced with information overload, brands are finding personalised targeting more important than ever before in ...

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Omnicom agencies to move into giant London HQ

Omnicom agencies to move into giant London HQ

Omnicom is close to securing 370,000 sq. ft. of office space in London’s newly-fashionable South Bank area, the former RBS office at 2/3 Bankside, just off Southwark Street south of the River Thames. The US-owned marcoms giant has been looking ...

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Matt Williams: my alternative Cannes Lions

Matt Williams: my alternative Cannes Lions

Cannes 2014: And finally, another crazy Cannes week comes to a close. Ad execs across the world head back to their agencies with their skin a little more tanned, their livers a little less functional, and hopefully, their pride still ...

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WPP and Ogilvy claim Cannes 2014 network crowns

WPP and Ogilvy claim Cannes 2014 network crowns

Cannes 2014: WPP is claiming the crown as ‘holding company of the year’ at Cannes 2014 and says that its star network, Ogilvy & Mather, is the highest-scoring network for the third year in a row, beating Omnicom’s BBDO once ...

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