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McDonald’s, which has just booted out CEO Don Thompson in favour of Brit Steve Easterbrook, is running an in-game Super Bowl spot for the first time in ages. And, rather than ditching its horrible ‘I’m Loving It’ slogan it’s morphed ...

AMV BBDO has produced a nice little film for Mars showing a bloke celebrating the joys of winning a small victory with a Mars Bar. With the old slogan ‘Work Rest Play.’ And Mars is spending £10m on a big ...

To breast feed babies or not is a divisive issue, it seems, and baby formula brand Similac, made by pharma company Abbott, has entered the lists with this entertaining and mildly disturbing film from Publicis Kaplan Thaler. It’s clear which ...

Dentsu Aegis has promoted Northern Europe boss Rob Horler (left) to CEO Dentsu Aegis Network in the US, reporting to Americas and Europe boss Nigel Morris. This is a big leg up for the bright and amiable Horler who made ...

It’s open season for 2015 award entries. In the very week that Ad Age in the US announces its 2014 agencies of the year (R/GA, adam&eveDDB won the international award), the adventure begins for the awards, laurels, gongs and trophies ...

MDC Partners-owned 72andSunny Amsterdam, has added another feather to its well-stuffed cap, Unilever’s flagship Axe brand. Axe (known as Lynx in the UK and some other markets) has been with BBH for the past decade or so. In the process ...

Budweiser stormed the Super Bowl last year with a doggy tear jerker from Anomaly (about 80 trillion YouTube views) and the distressing potion is back this year – with another doggy tear jerker. This time it’s got horses and a ...

Say what you like about Prince Charles, and we sometimes do, his Prince’s Trust charity that aims to help young people is a worthy achievement. Agency CHI & Partners has produced a number of award-winning ads and this new one, ...

The Post Office is trumpeting a new ‘sub brand’ Post Office Money in a new campaign from FCB Inferno. The Post Office has always sold a range of financial products. At the height of the financial crisis it looked as ...

Karmarama has won Secret Escapes, the upscale travel club that that specialises in ‘flash sales’ of posh hotel rooms. The £3m account moves from Big Al’s Creative Emporium. Secret Escapes operates in the UK, Germany and Sweden and has recently ...