By Stephen Foster on May 18, 2012
US solar energy provider Sunrun has produced a neat new campaign through Heat San Francisco, ‘Let’s Be Honest,’ showing the real reason people switch to solar: saving money rather than saving the planet (in this case ‘Dolphin Babies’). Here’s another one, ‘Organically.’ The copywriters were Jeff Guenther and Ben Salsky, art directors Mark Lawson and [...]
Posted in Agencies, Clients, Creative, News | Tagged Ben Salsky, biscuit filmworks, dolphin babies, heat san francisco, Jeff Guenther, ken's salad dressings, let's be honest, Mark Lawson, Mark Potoka, Mike Maguire, new campaign, solar energy, sunrun
By Angie Dean on May 18, 2012
Here’s some intriguing intelligence from the London Evening Standard’s City Diarist. The Channel 4 press office has just leaked to me details of the next Celebrity Come Dine With Me. I can’t wait. You must know the programme. Four or five people who live in the same town take it in turns each night of [...]
Posted in Agencies, Finance, Media, News, PR | Tagged buyout plans, celebrity come dine with me, Channel 4, chime communications, city diary, london evening standard, Lord Bell, Lord Chadlington, Piers Pottinger, saatchi & saatchi, Sir Martin Sorrell
By Stephen Foster on May 17, 2012
Here’s an idea for free: you could remake the great director’s The Birds (the one where his favourite blonde cum victim Tippi Hendren is besieged by the first version of Angry Birds) with fluffy white rabbits. As in this ad by MMB Boston for Ken’s (born in a grwat steak house) Salad Dressings. It was [...]
Posted in Agencies, Clients, Creative, News | Tagged Alfred Hitchcock, angry birds, biscuit filmworks, fluffy white rabbits, Jerry Cronin, ken's salad dressings, Liz Albrecht, Mike Maguire, mmb boston, the birds, Tippi Hendren
By Stephen Foster on May 17, 2012
Chipotle’s ‘Back to the Start’ from Creative Artists Agency won the film Grand CLIO at this year’s awards of the same name in New York while Wieden+Kennedy’s ‘Grrr’ ad for Honda Diesel won the Hall of Fame Award for more elderly ads (five years old or more). Amid a plethora of awards Ogilvy & Mather [...]
Posted in Agencies, Clients, Creative, News | Tagged Adam Foulkes, Alan Smith, Annie Liebowitz, Anthony Bourdain, bbdo, chipotle, clio awards, creative artists agency, fallof dame, film grand clio, honda diesel grrr, Johnny Kelly, New York, nexus productions, ogivly & mather, Piyush Pandey, smuggler, volkswagen, wieden+kennedy london, Willie Nelson
By Stephen Foster on May 17, 2012
WPP’s Ogilvy and Mindshare are the top creative and media agencies in India respectively, according to newspaper The Economic Times’s Brand Equity survey. Ogilvy has occupied the top creative slot in the survey since 2005 with WPP sibling JWT coming second three years in a row. Interpublic’s Lowe Lintas came third this year with Omnicom’s [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Arun Nanda, brand equity survey, clio awards, economic times, edelman, havas media, hungama digital media entertainment, Interpublic, JWT, lifetime achievement award, lowe lintas, mindshare, mudra, network of year, ogilvy, omnicom, Piyush Pandey, rediffusion, Sir Martin Sorrell, webchutney
By Staff on May 17, 2012
Sending yourself up is a fine and generous quality, wholeheartedly adopted by Vitek Vodka and Sydney’s JayGrey in this campaign for Vitek Vodka and its new choice of in fusions. It shows a number of Polish Vitek employees making a thorough hash of their hobbies (a guy who grows big bonzai trees, a vet who [...]
Posted in Agencies, Clients, Creative, News | Tagged captain bonzai, distilled by peasants drunk by royalty, employees, jaygrey, orange whip films, polish, send-up, Simon Macrae, Sydney, Vitek Czernuzyn, vitek vodka
By Stephen Foster on May 16, 2012
Gerry Graf left his desk as CCO of Saatchi & Saatchi in April 2010 and since then it’s been strangely quiet for the much-travelled and highly-awarded creativo. But now his agency Barton F Graf 9000 (named after his dad) has won six Unilever brands in the US: Ragu, Bertolli, Skippy, Wishbone, PF Chang and Mexican [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, Barney Robinson, barton f graf, bbh new york, bertolli, bfg9000, caliente, droga5, Eric Kallman, gerry graf, goodby silverstein, Kraft, mccann, Mike Dwyer, milkbite, ogilvy & mather, ragu, saatchi & saatchi, skippy, wishbone
By Staff on May 16, 2012
WPP brand agency Added Value has revealed the results of its second annual Cultural Traction survey which purports to measure cultural relevance as an early indicator of brand success. In the study, Apple led the way as the brand most vibrant in American culture, followed closely by tech brands Google, Amazon, Samsung, Sony and Microsoft. [...]
Posted in Agencies, Clients, News, Research | Tagged 50 us brands, added value, Amazon, apple, brand agency, cultural traction, facebook, google, Maggie Taylor, Microsoft, research, Sony, survey, vibe, vibrant brands
By Staff on May 16, 2012
London creative agency Mother is launching a smartphone app called ‘The Singing Alphabet,’ the latest development in its Ministry of Letters children’s entertainment project which aims to foster a love of literacy in children. The Singing Alphabet majors on the idea that the alphabet is alive, highly organised and made up of a gang of [...]
Posted in Agencies, Creative, News | Tagged book people unite, children's entertainment project, ministry of letters, mother london, mother new york, reading app, Samantha Mennell, the singing alphabet
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