More About Advertising The alternative voice of advertising, marketing and media

Less is more seems to be the current marketing mantra at Unilever with CMO Keith Weed (left) telling an investor conference that he plans to cut agency and production fees to around 20 per cent of the zillions the company ...

Katarina Nielsen, a consultant at integrated marketing consultancy Flock Associates, finds that some hotel groups are leading the way in using a combination of their own data and social media to improve life for customers. Marketers across the board can ...

Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy ...

It’s that time of year again, as we keep keep saying, and we’ve asked our panel of distinguished columnists to choose their agency, network, ad or campaign and person of the year. First up is Fearlessly Frank chairman and man ...

Anyone who’s been living in a cave may not know that British model cum national institution Kate Moss has stripped off (mostly) to mark Playboy’s 60th anniversary (and her 40th). Which makes it a media story of course, so we’re ...

Nick Flora is a senior copywriter at Innocean USA, the house agency for Hyundai and Kia (and a pretty good one at that) and a while ago he started to sponsor a Kenyan orphan Doc Nigorlem. Doc and his pals ...

We observed a couple of weeks ago, apropos Santander’s disastrous sports celeb TV campaign in the UK, that tyro golfer Rory McIlroy should never be allowed in front of a camera again. With the proviso – unless he was playing ...

Wieden+Kennedy London is obviously making a late run to hang on to its crown as our Agency of the Year. The public perception is, mostly, that it’s been grappling with the herculean task of trying to turn round giant client ...

I’ve read quite a few funny articles about the Christmas barrage coming at us from all directions. The most common grump is the start time of the advertising; it began in earnest during November. I understand retailers who sell goods ...

For 30 years now America’s PNC Bank has been calculating its Christmas Price Index, the current price of each of the gifts in the ‘Twelve Days of Christmas’ carol. This year Deutsch New York has produced an online contest where ...