By Angie Dean on February 6, 2012
On the face of it it’s a client’s dream, buy one TV ad and squeeze in two as in this duo from Procter & Gamble and Wieden+Kennedy Portland. Other advertisers have fallen for the lure before of course, most notably car companies who can’t resist selling the range as opposed to one model. General Motors’ [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged bounce dryer bars, buy one get one free, commercials, general motors, Joel Ewanick, old spice body spray, P&G, procter & gamble, wieden+kennedy portland
By Stephen Foster on February 6, 2012
Ouch! No wonder Ford’s lawyers spent the weekend on the phone to General Motors and, no doubt, broadcaster NBC about this Super Bowl spot, ‘Apocalypse,’ for Chevy’s Silverado truck – its point being that Ford trucks break down whereas Silverados don’t. There’s barely been a dull moment since Joel Ewanick took over as marketing chief [...]
Posted in Agencies, Clients, Creative, News | Tagged apocalypse, chevy silverado, ford trucks, general motors, gm, Joel Ewanick, Jose Mourinho, knocking copy, lawyers, nbc, real madrid, special one, super bowl, Youtube
By Stephen Foster on February 6, 2012
How do you top last year’s Eminem Super Bowl epic for Chrysler? Sign up American icon Clint Eastwood to tell 100m or so viewers in the US and countless more around the world that it’s only “half time in America” and the old country, led by Detroit, is coming out fighting in the second. The [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged chrysler, Clint Eastwood, Eminem, Hal Riney, half time in america, imported from detroit, morning in america, Ronald Reagan, super bowl ad, wieden+kennedy portland
By Stuart Smith on February 5, 2012
Clint Eastwood is replacing Eminem as frontman for Chrysler’s advertising during the Super Bowl tonight. The ad is to last two minutes – meaning an upfront cost of about $14m. And that’s before production and Clint’s fee are factored in. Still, it’s probably money well spent, since the ad will upstage everyone else’s effort this [...]
Posted in Agencies, Clients, Creative, News | Tagged $14m ad, cannes, chrysler, Clint Eastwood, Eminem, ford, general motors, gran torino, Stephen Lee Pieck, super bowl, wieden+kennedy
By Stephen Foster on February 3, 2012
Global marketing giant Unilever, which is currently reviewing its $6bn global media roster, claims that it’s succeeding in its aim of driving down ‘non-productive’ ad agency and production costs. It spent $8.2bn on marketing last year, a two per cent increase on the big hike seen a year before. But the company’s chief financial officer [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged agency fees, commodity prices, cost-cutting, Jean-Marc Huet, Keith Weed, low growth, procter & gamble, production companies, Reckitt-Benckiser, unilever
By Stephen Foster on February 3, 2012
Film director David Lynch’s last effort for his eponymous coffee enlisted the aid of valuable Mattel property Barbie and the ad was promptly pulled. For his next effort Twin Peaks director Dave has eschewed such controversy but still produced a characteristically moody (and better) spot. Pity his budget doesn’t run to the $3.5m required for [...]
Posted in Clients, Creative, News | Tagged barbie, David Lynch, david lynch coffee, mattel, super bowl
By Stuart Smith on February 3, 2012
Commercially, it’s the greatest show on Earth, with 30-second spots commanding over $3.5m apiece – an up to 30 per cent increase on the previous season. ITV chief executive Adam Crozier can only gaze upon the 2012 London Olympics slots he wishes he had, wish he was at the helm of NBC, and despair. Yes, [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Adam Crozier, deutsch la, itv, little darth, nbc, nielsen, super bowl, the force, tv audience, volkswagen
By Staff on February 2, 2012
The Gunn Report has finished its computations of the highest-scoring agencies, networks, countries etc on the worldwide awards circuit in 2011. Wieden+Kennedy Amsterdam is the best performing agency for the first time and BBDO the best performing network for the umpteenth. W+K Amsterdam’s ‘Write the future’ for Nike was the top scoring commercial, the US [...]
Posted in Agencies, Clients, Creative, News | Tagged Alejandro Gonzales Inarritu, awards, bbdo, concert hall dortmund, Eric Quennoy, gunn report, Mark Bernath, Mark Tutssel, nike, radical.media, samsonite, us top country, wieden+kennedy amsterdam, write the future
By Stephen Foster on February 2, 2012
Is there any point in an industrial business-to-business giant advertising in the Super Bowl? Well GE and agency BBDO think there is and this ad to be aired on Sunday is clearly banking on a fair number of the game’s huge audience swigging Budweiser as they do so. ‘The power that makes the beer’ is [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo, beer, Budweiser, GE, power that makes the beer, schenectady, super bowl, Thomas Edison, turbines
By Angie Dean on February 2, 2012
Volkswagen won a large share of the plaudits in last year’s Super Bowl ad fest with its ‘The Force’ ad for Passat from Deutsch featuring a precocious Darth Vader. This year for the new Beetle it’s brought back the dog (‘Bolt’ apparently) who appears to be the star of the spot until it mysteriously switches [...]
Posted in Agencies, Clients, Creative, News | Tagged 2012 super bowl ad, Bolt the dog, cantina scene, darth vader, deutsch, new beetle, passat, star wars, the force, volksagen, vw
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