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MDC buys Swedish award-winner Forsman & Bodenfors

MDC buys Swedish award-winner Forsman & Bodenfors

1982 saw the launch of two of the world’s premier creative agencies: Wieden+Kennedy (which remains independent) and Bartle Bogle Hegarty, now owned by Publicis Groupe. Four years later came a third, Forsman & Bodenfors, in the unlikely environs, perhaps, of ...

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Grey London rocked by Nils Leonard breakaway

Grey London rocked by Nils Leonard breakaway

What on earth is going on at Grey? Just a moment ago it was the jewel in WPP’s creative crown (although Ogilvy still wins the most gongs worldwide), now it’s been rocked by another raft of departures. Grey London’s high ...

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