Creative
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McDonald’s rewards W+K’s creativity with the toughest brief in town
Agencies and some ad commentators often say that creativity – however it’s defined – is (finally) on the way back…
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British Airways gets its brand leader mojo back with Uncommon
British Airways has been playing its national institution card for as long as anyone can remember – ‘Fly the flag,’…
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Marie Kondo sparks joy for Barilla pasta boxes on Global Recycling Day
Publicis Groupe’s Le Pub agency has recruited Marie Kondo for an unlikely pairing with Barilla pasta. A new campaign shows…
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AI lands knockout punch for Under Armour’s Anthony Joshua
Right, it’s happened, AI has taken over commercials so copywriters, art directors, directors and actors can all clear off now.…
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Patrick Collister: are creative awards really important?
So are awards important? Well, they are to me because I run an awards show*. But they’ve been important to…
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Asda enjoys some March madness in playful ad from Havas
You don’t get much silliness in advertising these days, so it’s refreshing so see that Havas has brought some fun…
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Pringles puts global creative account up for review
Grey Group is facing a review of its global Pringles account after 27 years working with the brand. The agency…
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