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Tag Archives: WPP

WPP boosts European data business with Conexance buy

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WPP has bought Conexance which it says operates the leading data co-operative for consumer transactions in France. Conexance is a database marketing with proprietary statistical modeling to identify consumer behaviours and attributes to predict future purchases. Conexance’s data cooperative includes ...

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RKCR/Y&R fights to keep £60m M&S in closed pitch against WPP shops

RKCR/Y&R fights to keep £60m M&S in closed pitch against WPP shops

Marks & Spencer is reviewing its account after a 16-year stint at RKCR/Y&R. Such a pitch was almost inevitable following the appointment of long-serving former food boss Steve Rowe to succeed Marc Bolland as CEO and the retailer’s enduring inability ...

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