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UK Gov, Carat and WPP’s M4C – news from the front

UK Gov, Carat and WPP’s M4C – news from the front

Loyal readers will know that the UK government has switched its media buying account from WPP’s bespoke agency M4C (left) to Aegis Dentsu. The business is estimated at £140m although the Government spends far more than this on communications (about ...

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Omnicom cranks up post-Publicis growth surge

Omnicom cranks up post-Publicis growth surge

It’s an ill wind….when Omnicom and Publicis Groupe aborted their $35bn merger back in the summer it looked likely that both marcoms giants would struggle to regain momentum but that doesn’t seem to be the case at all. While Publicis ...

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Martin Sorrell on procurement, low growth and Hollywood

We’ve had one comedian so far today and here’s…no, no, no, don’t mean that. Here’s WPP’s Sir Martin Sorrell explaining why WPP is a ‘content’ company on Beet.TV. Interesting that he claims GroupM Entertainment is the biggest commissioner of broadcast ...

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