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WPP’s Cavalry retreats into Y&R Chicago

WPP’s Cavalry retreats into Y&R Chicago

WPP’s Cavalry, the Chicago agency it set up to handle MillerCoors, looks like it’s in full retreat, back to Y&R Chicago (also owned by WPP). Cavalry lost the MillerCoors business last year following a change of CMO three years after ...

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WPP claims Q1 organic growth of 5.1 per cent

WPP claims Q1 organic growth of 5.1 per cent

WPP has produced its Q1 2016 numbers and they’re much as expected with decent revenue growth and an increase in net sales – its version of organic growth – of 3.2 per cent, in line with last year. Billings were ...

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WPP’s Possible wins Specsavers digital business

WPP’s Possible wins Specsavers digital business

Specsavers, which now has a growing hearing aid business too, is famous for producing its (mostly excellent) advertising in-house. But now it’s gone outside for its digital account, appointing Possible London to “apply service design to create the next evolution ...

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