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WPP makes yet another foray into China with XMKT buy

WPP makes yet another foray into China with XMKT buy

Another day dawns and dropping into the inbox is another acquisition by WPP. Sir Martin Sorrell’s hyperactive company has announced that it is buying XMKT Group, a Chinese marketing services agency specialising in customer experience management. Founded in 2010, XMKT ...

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WPP adds to digital armoury with stake in Cognifide

WPP adds to digital armoury with stake in Cognifide

WPP is still busily adding to its digital assets (is that what you call them?) and has bought a majority stake stake in UK company Cognifide which it describes as a digital technology consultancy specialising in content management and digital ...

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WPP’s Sorrell confounds shareholders with £22m

WPP’s Sorrell confounds shareholders with £22m

WPP shareholders keep trying to rein in CEO (and company founder) Sir Martin Sorrell (left) but the wily fox is rather more adept at escaping their clutches. Last year 60 per cent of shareholders revolted over his £17.6m package, leading ...

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Omnicom/Publicis inches ahead in $1bn Microsoft pitch

Omnicom/Publicis inches ahead in $1bn Microsoft pitch

Pitches for Microsoft’s $1bn plus global advertising and media account are due to take place in early April but already it looks like becoming a shoot-out between Omnicom/Publicis, the hoped-for merger of the two agency giants, and WPP. The other ...

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Ogilvy wins global Tiffany & Co account

Ogilvy wins global Tiffany & Co account

Ogilvy staffers keen to cuddle up to their bosses this coming Christmas will know where to go now – Tiffany & Co, the celebrated jeweller. Ogilvy New York and Paris have won the brand, still best-known for the Truman Capote ...

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