WPP
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WPP launches Enterprise Solutions – in Nerdish
WPP is launching its new Enterprise Solutions suite, one of the pillars of Cindy Rose’s new WPP. At least that’s…
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WPP’s China crisis – why is the holding company so accident-prone?
Any business handling millions, sometimes billions, of other people’s money on ultra-tight margins is open to fraud, indeed it may…
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It’s WPP top again at Cannes
Last year WPP won Creative Company of the Year at Cannes Lions – and the organisers promptly retired the award…
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WPP adds Meta to Open line-up
There was a time when then WPP boss Sir Martin Sorrell used to refer to the big tech platforms, notably…
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Grey wins global Synechron
Grey London has won technology consulting firm Synechron, following a competitive pitch process managed by Ingenuity+. The partnership will focus…
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New WPP group CSO Baiju Shah shows direction of travel
WPP is looking more like a consultancy under newish CEO Cindy Rose with AKQA CEO Baiju Shah (below) newly installed…
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Pitch-prone Coca-Cola reviews business still at WPP
Winning all of Coca-Cola’s agency marketing business was one of the few good things to happen to WPP during the…
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JLR outlines ambitious exclusive deal with WPP
The love-in between JLR and WPP continues apace, with JLR (which makes Land Rovers, Range Rovers and Jaguars) confirming the…
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Henkel creative moves to WPP
This is timely: at the same time as WPP CEO has revealed a predicted tough Q1 (but with lots of…
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