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WPP launches new data business Gain Theory

WPP launches new data business Gain Theory

WPP is adding a new line to its veritable sweet shop of data products and services, Gain Theory, which it describes as a ‘marketing software and consultancy’ business. The 200-strong operation – which is being positioned as independent – brings ...

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WPP strikes new data deal with Facebook

WPP strikes new data deal with Facebook

WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within Facebook, as opposed to using Facebook’s off-the-shelf categories of users. Kantar CEO Eric Salama (Kantar is WPP’s data division) says: ...

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WPP’s GroupM rules UK main media with 45 per cent

WPP’s GroupM rules UK main media with 45 per cent

Campaign has produced its annual agency league tables along with Nielsen (they’re much the same as we said they would be last year) and the most interesting finding is the final market shares of the big holding company-owned media operations ...

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