By Stephen Foster on May 23, 2013
Before Steve Sharp (left) joined Marks & Spencer as marketing director in 2004 – as part of Stuart Rose’s management team hired to fend off a takeover bid from Philip Green – M&S barely used to advertise. It had hired, I seem to recall, the Davidson Pearce agency (subsequently absorbed into BMP) as its agency [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged a&e/ddb, amv/bbdo, bbh, James Murphy, John Lewis, m&S, Marc Bolland, marks & spencer, Philip Green, rkcr/y&r, Steve Sharp, Stuart Rose, Twiggy
By Stephen Foster on May 17, 2013
***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He’s seen Omnicom slashing jobs at BBDO, after Interpublic’s McCann the world’s biggest agency network, following the loss of $300m Gillette to WPP’s Grey. More than that, he’ll see Omnicom boss John Wren’s reliance on his three big creative agency networks – BBDO, [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged bbh, chevrolet, Gillette, goodby silverstein, mccann, neogama, New York, omnicom, Patrick Lafferty, presenters, radio4, Sarah Montague, Sir Martin Sorrell, today programme, WPP
By Stephen Foster on May 7, 2013
Time was when most ads seemed to fix upon mother-daughter or, slightly less often, mother-son relationships but these days it’s dads in the driving seat. We’ve had McDonald’s boyfriend fixing things with stepson over a Big Mac from Leo Burnett (a dad relationship of sorts) and VW Polo’s for Adam&Eve/DDB featuring father-daughter bonding. Watching some [...]
Posted in Agencies, Clients, Creative, News | Tagged bbh, boyfriend-son, britvic, good to be a dad, leo burnett, McDonalds, pals tv ad, relationship counselling, robinsons, tv campaign, vw polo
By Stephen Foster on May 3, 2013
The big story of the past two weeks has been uber-successful New York (and Sydney and Auckland) agency Droga5′s decision to venture into further territories; initially London. But do such micro-networks really have a chance of succeeding? BBH tried it with a string of half a dozen agencies across across the world and it didn’t [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged BBC, bbh, Dave Droga, droga5, Jimmy Savile, Linus Karlsson, mccann, mccann melbourne, micro-network, Stuart Hall, webbys
By Stephen Foster on May 2, 2013
The US CLIO Awards have announced their top gongs and the winners are: Network of the year: Ogilvy & Mather; and Grand Clios to BBH London, Cheil Worldwide, Digital Domain, JWT San Juan and Marcel Worldwide (in Paris). Google was Advertiser of the Year. Other winners include: Hall of Fame, Design: Turner Duckworth, San Francisco; [...]
Posted in Agencies, Clients, Creative, News | Tagged bbh, clio awards, marcel worldwide, ogilvy & mather, publicis groupe, Will.I.Am
By Giles Keeble on April 29, 2013
This is ostensibly the first of a series on Modern Classics. The first challenge is to decide what constitutes Modern. Should it be from the late 90s when D&AD first introduced digital awards, and Cannes introduced the Titanium Award? Should it, for convenience, be from 2000? That would involve many examples of work already praised [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged bbh, bmp, dove, Giles Keeble, Jean-Marie Dru, modern classic, southern comfort, tango, whatever's comfortable, wieden+kennedy new york
By Staff on March 8, 2013
Social media agency We Are Social has appointed Jerome Courtial (left) as head of strategy. Courtial was previously lead global planner at Wieden & Kennedy Amsterdam, working as a global planning director on Coca-Cola and Nokia. Before this he was an engagement planner at BBH London. More recently, he worked as strategy director at Saint [...]
Posted in Agencies, Clients, News, Research | Tagged bbh, Jerome Courtial, new head of strategy, social media agency, we are social, wieden+kennedy
By Staff on March 4, 2013
We’ve criticised car ads from time to time from trying to say (and presumably) sell too much: saving the planet, keeping your family together and so on. Audi and agency BBH have eschewed such fripperies with their new campaign for the newly-engined R8 V10 Plus, a grown-up boy racer’s charabanc if ever there was one. [...]
Posted in Agencies, Clients, Creative, News | Tagged audi, bbh, r8 v10 plus, tv campaign
By Paul Simons on February 25, 2013
The influences that began to shape my thinking started in university days with TV programmes such as Monty Python. New ideas were slowly creeping out and the migration to advertising didn’t take long. It was a period when the creative juices were like the sap rising in spring across various pursuits such as music, photography, [...]
Posted in Agencies, Clients, Creative, News | Tagged bbh, bmp, bouncing balls, cadburys, desert island ads, fallon, gorilla, JWT, Paul Simons, simons palmer, smash martians, Sony
By Stephen Foster on February 20, 2013
Well that’s what they do these days – burgers bring in the punters but coffee etc is the message you want to send out. Which is what Mother New York is doing in its first campaign for Burger King since winning (yesterday) its $240m US account. Mind you, the Burger King account is not the [...]
Posted in Agencies, Clients, Creative, News | Tagged 3g capital, bbh, burger king, crispin porter, debut campaign, Heinz, mcgarrybowen, mother, New York
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