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Sarah Watson wins top BBH strategy post

Sarah Watson wins top BBH strategy post

Sarah Watson, Chief Strategy Officer of BBH New York, has been appointed as the Global CSO of BBH Group. She will work alongside Neil Munn, global CEO, and Pelle Sjoenell, the new worldwide CCO, replacing founder Sir John Hegarty. Watson ...

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BBH buys Monterosa to open new agency in Stockholm

BBH buys Monterosa to open new agency in Stockholm

BBH is launching in Sweden, bringing the Publicis Groupe-owned agency its seventh network office. It now employs 1000 people in London, Singapore, New York, Shanghai, Mumbai, Los Angeles and Stockholm. The new agency follows the acquisition of Swedish mobile agency ...

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Uber picks BBH for UK creative account

Uber picks BBH for UK creative account

BBH has won rampant taxi app Uber’s UK advertising business. Uber previously used Creature for some projects. Such has been Uber’s performance in the UK – London particularly – that you might wonder why they need an agency but, every ...

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BBH bucks the trend with new online pitch

BBH bucks the trend with new online pitch

One of the enduring mysteries of ad agencies is that they don’t advertise – themselves. In the old days they could argue that cost was prohibitive – not something they told their clients of course – but, in the digital ...

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BBH and Tesco try ‘basket dates’ for Valentine’s Day

BBH and Tesco try ‘basket dates’ for Valentine’s Day

Valentine’ Day is almost upon us (sorry, I’m programmed never to remember exactly when it is) and BBH is back on the Tesco case for this season of romance. Agency and client seem somewhat obsessed by shopping aisle relationships (as ...

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Hegarty annoints Sjoenell as creative successor at BBH

Hegarty annoints Sjoenell as creative successor at BBH

Pelle Sjoenell, ECD of BBH Los Angeles, is to be the worldwide CCO of BBH Group. He replaces Alexandre Gama, of Neogama in Brazil fame, who stepped down last year. BBH founder and Sjoenell’s predecessor Sir John Hegarty says: “Personally, ...

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