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Ford’s new take on the extreme sports product demo
Wieden + Kennedy, Ford’s main creative agency, came up with the “arrive ready” platform, which Born Social has used as…
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The Sun (and Oasis) capture the cautious optimism of England fans
As England heads into a World Cup semi-final against old foe Argentina, England fans, by their very nature, can’t help…
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A&E TBWA wins Great Ormond Street’s five-year brief
Great Ormond Street Hospital has got to be one of the prime charity accounts, particularly in terms of recognition and…
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ChatGPT upends the lonely granny cliché in new campaign
Portrayals of grandmas and AI are generally a sorry tale. The talk is all about how a bot can rescue…
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Back Market owner puts his mum’s life on the line in new Mother ad
Mother is bringing the drama to the mundane world of refurbished tech by introducing the founder of Back Market, Thibaud…
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Mother’s new Anthropic ad: why do we have to have all this stuff?
Whether you’re in the pro-AI camp and embrace its benefits for work and life, or you’re anxious about job loss…
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Indies join forces as Ace of Hearts enters gaming arena
Independent gaming companies, much like independent ad agencies, are stealing a march on their bloated corporate rivals. Ace of Hearts…
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Only 1 in 15 creators deliver: Kantar’s wake-up call for marketers
Cannes Lions this year was the start of a “massive bull run in the creator market,” says brand strategist Eugene…
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Saatchi’s Will John joins Uncommon: senior male creatives dominate
A lot of senior creative moves this week. Leo UK and AMV announced new CCOs, Dentsu hired Kyle Harman-Turner as…
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