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Back Market owner puts his mum’s life on the line in new Mother ad
Mother is bringing the drama to the mundane world of refurbished tech by introducing the founder of Back Market, Thibaud…
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Mother’s new Anthropic ad: why do we have to have all this stuff?
Whether you’re in the pro-AI camp and embrace its benefits for work and life, or you’re anxious about job loss…
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Indies join forces as Ace of Hearts enters gaming arena
Independent gaming companies, much like independent ad agencies, are stealing a march on their bloated corporate rivals. Ace of Hearts…
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Only 1 in 15 creators deliver: Kantar’s wake-up call for marketers
Cannes Lions this year was the start of a “massive bull run in the creator market,” says brand strategist Eugene…
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Saatchi’s Will John joins Uncommon: senior male creatives dominate
A lot of senior creative moves this week. Leo UK and AMV announced new CCOs, Dentsu hired Kyle Harman-Turner as…
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Retail therapy meets AI fantasy in new Westfield campaign
Shopping centres are still hugely popular, with more than 55 million people visiting Westfield Stratford in East London every year.…
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Clients want agencies to ‘stretch, grow and challenge’ them says IPA
The IPA has got some advice for agencies about what clients value from agencies, and it doesn’t seem to be…
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AMV BBDO and Leo UK name new chief creative officers
Mark Elwood has been named chief creative officer at AMV BBDO after six years in the role at Leo UK.…
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KFC and Mother serve up chicken with tenderness
It’s amazing what people get excited about on social media, but musician Frank Watkinson has amassed 1.2m subscribers on YouTube…
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