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News
Estée Lauder wants to spark Gen Z joy with launch of Glimmers
Glimmers, Estée Lauder’s first major women’s fragrance launch in a decade, is banking on Gen Z and younger millennials (who…
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News
Do McDonald’s and romance really go hand in hand?
Brands seem to focus more and more on creating “moments”, which basically means ideas that don’t cost much but have…
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News
Flipkart marks India’s independence day by sticking it to the Raj
India’s equivalent of Amazon, Flipkart, is showing its sense of humour for the annual celebration of independence from the Brits,…
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News
Barclays Premier reassures the ‘mass affluent’ in new VCCP campaign
A novel customer segment, the “Mass Affluent” (a step down from high net worth individuals) is promised free financial advice…
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News
AB InBev says ‘Cheers to Beer’ on International Beer Day
August 7th is International Beer Day, and AB InBev is marking it with an ad by Wieden + Kennedy that…
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Advertisers
Coca-Cola wants you to log off and drink up in new WPP Open X campaign
Coca-Cola, the caffeinated drink that has long been valued as a way to perk you up and keep you going,…
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Advertisers
VCCP sets the kids (almost) free with Dairylea summer push
The UK is in the middle of the long school summer holiday, and VCCP’s new ad for Dairylea Dunkers cleverly…
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News
Brands tap into Spider-Sense for Marvel’s ‘Brand New Day’ movie
The launch of Spider-Man: Brand New Day marks the super hero’s ninth live-action film since 2002, and brands are lining up…
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