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It’s not just WPP, Publicis, Omnicom and Dentsu Aegis who have been busy acquiring marcoms businesses but also IBM Interactive Experience, Lake Capital, Accenture, McKinsey, Capital One, SingTel BlueFocus and Alibaba. A report by the boutique M&A advisory firm Ciesco ...

Mark Elwood is a founding partner and creative director at 101, whose clients include GAME, Innocent, Scottish Widows, Tango, and Vauxhall. He was previously head of design at JWT and Euro RSCG, head of design and board director at AMV ...

With the recent appointment of 72andSunny to their roster, it sounds as if things may be changing at Lynx/Axe. So when asked to suggest a ‘modern classic’ campaign, I thought it was worth highlighting some of the great work BBH ...

Digital marketing is at a crossroads. Brands, consumers and the marketing and advertising industry are seemingly on a collision course. They share the same goal – namely, to engage with each other in the right place, at the right time ...

New figures from marketing effectiveness consultancy R3 show that Publicis Groupe (above) led the way in mergers and acquisitions in 2014, thanks to its mega $3.7bn deal to buy US tech consultancy Sapient. The deal actually closed this year but ...

I loathe reading PR puff pieces that masquerade as thought-pieces or columns, so I’ll do my best here to avoid this article turning into something that just promotes what Engine is doing. I promise. But the last few weeks have ...

I spotted an article in The Marketer magazine online titled “Six ways push notifications can help pull in and keep app users” by a lady called Dorothy Craven of a company called Element Wave. I think my blood began to ...

With all the current fuss about NBC Nightly News anchor Brian Williams being found out for telling “porkies” about everything from being shot at in Iraq to having the biggest dick on TV, I am reminded of the many times ...

Mike Cavers is ECD of The GIG at DST, the customer engagement agency in the DST Applied Analytics Group data business. He began his career as a designer and moved into sales promotion as creative director of Cato Johnston before ...

Andy Nairn co-founded Lucky Generals, one of the brightest new London agencies, with Helen Calcraft and Danny Brooke-Taylor in 2013. He spent his first nine years in the industry as a planner at AMV BBDO, Rainey Kelly Campbell Roalfe and ...