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Simon Bailey of Axonix: how to reach commuters

Simon Bailey of Axonix: how to reach commuters

Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets to catch up ...

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WPP report shows US clients slashing adspend

WPP report shows US clients slashing adspend

George ‘Adscam’ Parker kindly alerts me to some of the goodies in WPP’s current annual report (George doesn’t see them as goodies), in particular this interesting table from WPP’s Kantar Media showing the top 20 US advertisers busily cutting expenditure, ...

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