More About Advertising The alternative voice of advertising, marketing and media

Fifteen years ago, the business of selecting a roster of agencies was a relatively straightforward process. A client would need an advertising agency, a media agency and partners to help them with PR, promotions, direct marketing and perhaps design. In ...

Search engine marketing has changed since we first started tinkering with content found in search engines and directories more than 16 years ago. To be certain, online marketers still have to focus on implementing fundamental tenets of search engine marketing. ...

The struggle for the legitimacy of the written word is an ongoing and bloody battle. From the world of ‘native advertising’ (which seems so deceptive, even though they’ve been doing it on screen for years), to its more established cousin, ...

Paul Weiland is the founder and ECD of Contagious London, a new-style ‘all-in-one’ agency where the creatives write, film and produce the ads. He began his career as a writer at Collett Dickenson Pearce before going on to be one ...

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even charities with limited budgets don’t have to use shock tactics to produce compelling, creative campaigns.   There are over 180,000 ...

It really doesn’t get any better at Tesco – the supermarket giant is set to reveal another whopping fall in profits on April 16 (ten per cent is the consensus) and now finance director Laurie McIlwee is falling on his ...

Is new business getting harder for start-ups? Let’s be clear from the outset that only a few start-ups crash through the glass ceiling of moderate success in to the premier league; adam&eve being a great example. However they are in ...

It’s no secret that the majority of advertising is either bland, not much better than wallpaper, or worse – it’s an annoying interruption. People tune it out and move on. That’s a problem we all have a stake in fixing, ...

We’ve had some very good ads so far this year – Bell’s ‘The Reader’ from South Africa is my favourite so far – but, boy, have we had some stinkers too. This online effort by SuperHeroes in Amsterdam for LG’s ...

Well it’s not bad for someone who started life as an ad rep on the Daily Telegraph and then found himself in the hot seat at Saatchi & Saatchi as Charles, Maurice and others departed for M&C Saatchi with, among ...