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Nick Baughan (left) is managing director of Maxus, the newest WPP media agency and the fastest-growing in the UK. Here he explains how clients can determine which media agency is good for their business in the longer terms as well ...

Selecting agency partners must be a pretty daunting challenge for marketers these days. There are traditional agencies claiming to be expert at multi-channel, multi-platform digital communications. There are media agencies with newly developed creative offerings. There are broad-based digital agencies ...

Gerry Moira is UK director of creativity and creative chairman at Havas Worldwide (formerly Euro RSCG) in London (a very long title, as he admits). He began his career as a copywriter at Ogilvy & Mather in 1977 before becoming ...

Ian Maynard, head of marketing and business development director of London-based creative and production specialist network, explains why a lead creative agency and support agency structure in successful agency/client relationships is driven as much by the search for creative quality ...

This is an updated version of an earlier story. So did WPP have a good year or not in 2013? Sales (billings) rose six per cent to £46bn, revenue was approximately £11bn and profts before tax and interests (the dreaded ...

MDC Partners, which describes itself as a ‘business transformation company’ these days, continues its high-wire act. Reading the small print of its accounts presentation for 2013 you can see that losses increased to $148.9m from $85.4m in 2012, blamed on ...

What on earth is Interpublic (IPG), which owns McCann, Draftfcb (or is it just FCB?), media agencies UM and Initiative and a gaggle of PR companies, going to do about Europe? It quietly announced last week that it’s to take ...

Mary Wells (Mary Wells Lawrence as she became, left) was an impossibly glamorous figure from the 1960s who made her name at DDB, moved to Jack Tinker & Partners (where she revamped Braniff Airlines from top to bottom, including marrying ...

Ian Maynard, head of marketing and business development director of London-based creative and production specialists network, examines the way clients are changing their agency line-ups to ensure faster and more efficient support services on high-volume accounts.   One thing that ...

If you can’t be original, at least be brilliant. “If there be nothing new, but that which is Hath been before, how are our brains beguil’d,” Shakespeare was on to something when he wrote the opening lines of Sonnet 59. ...