Analysis
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Michael Farmer: how agency pay needs to change in the AI era – AI takes out 24% of current fees
Credit: Jack Ziegler, The New Yorker, The Cartoon Bank A major holding company creative agency asked us to evaluate the…
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What’s on Cindy Rose’s plate as she takes over at WPP?
Don’t think Cindy Rose featured on Paddy Power’s list of runner and riders for the WPP CEO job (but the…
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Grey’s Chris Lapham and Aaron McGurk pick their Desert Island Ads
HMM… WHAT TO TALK ABOUT? AHA!… INSPIRATION. The spark. The muse. The sudden touch of enlightenment. Whatever you call it,…
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Tomas Gianelli: is trend following the most timeless trend in advertising?
If you’ve been scrolling through social media lately, you’ve probably noticed the latest wave of minimalist, logo-less ads. They all…
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What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies
David Jones’ Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding…
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Jane Austin: lessons from David Droga on becoming an ad legend
It’s the end of an era in advertising, and not just because AI is potentially putting the entire industry out…
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Jane Austin: spare a thought for the overlooked indies at Cannes
Along with the usual hype and excitement that normally is the preserve of a toddler who has had all the…
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George Floyd of Academy Films: my Top Tips for Cannes
Top Tips for Cannes Twix – ’Two Is More Than One’ Adam&eveDDB hire Vedran Rupic to launch Twix’s new brand…
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MAA Ad of the Week: Renault Alpine from BETC Etoile Rouge
French cars used to be as synonymous with style and dash as Italian. What’s now known as Formula 1 is…
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