By Staff on May 22, 2013
Andy Law, author, Huffington Post blogger and chairman of innovation consultancy Fearlessly Frank, explains how other brands can become icons like footballer David Beckham if they use the various forms of capital at their disposal. How did David Beckham become such a successful global icon? And why aren’t more British brands as successful as he [...]
Posted in Analysis, Clients, Creative, Finance, News, Research
By Stephen Foster on May 21, 2013
WPP has just produced its latest BrandZ survey of the world’s top brands and, as usual with these things, it’s cobblers. Top is Apple at £185bn (American figures) and then the usual suspects. But Apple is facing arguably the biggest crisis in its 30 year-old history as it’s pilloried by all and sundry, including American [...]
Posted in Analysis, Clients, Finance, News, PR, Research | Tagged apple, brandz survey, tax dodging, WPP
By George Parker on May 20, 2013
Besides my never to be forgotten adventures with Mr. Whipple, another account I worked on at B&B was Maxwell House Coffee, one of General Foods’ biggest brands. In common with P&G, General Foods researched the shit out of everything they did. They didn’t quite have the rigid set of rules the Cincinnati guys loved to [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged benton & bowles, bird wrangler, confessions of a mad man, crows, George Parker, heaven's gate, maxwell house, Michael Cimino, seagulls
By Stephen Foster on May 16, 2013
If I was contemplating a career in advertising these days (don’t worry, I’m not) I think I’d be an ‘intermediary,’ which is the polite name for agency-client matchmakers; the people who save clients the trouble of finding out for themselves which agencies they should put on their shortlist. So, this week in the UK, if [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged aar, agency-client matchmakers, government procurement office, intermediaries, ipa survey, oystercatchers, pitches, the observatory
By Giles Keeble on May 15, 2013
I was looking again at Christopher Booker’s ‘The Seven Basic Plots’ and realised that the number of different kinds of ad is also limited. I’m sure I won’t be the first to make this observation and the basic formats may differ slightly and there may be some overlap. My list would include: the Claim, the [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged Christopher Booker, Giles Keeble, google chrome, Jim Aitchison, john hancock, modern classics, P&G 'moms' ad, seven basic plots, slice of life, wieden+kennedy
By Stephen Foster on May 14, 2013
Actually there is one exception, Havas’s Mercedes Erra (left), a founder of BETC, in Business Insider’s list at 17 of the top-paid people in adverts. But what does that tell you about the nature of the advertising business? If you look through the whole list (link above) you’ll see that it’s all holding company types [...]
Posted in Agencies, Analysis, Finance, News | Tagged adland, business insider, cfos, fat cats, havas, men, Mercedes Erra, money, women
By George Parker on May 13, 2013
My first real agency job in the US after escaping England for the second time was with Benton & Bowles, which after many dumb fuck mergers became DMB&B, which was acquired by Publicis and closed down by le frogs in 2002 after it turned to merde. When I joined what was then a great US [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged benton & bowles, charmin toilet tissue, Dick Wilson, dmb&b, George Parker, Hollywood, Joe Arleo, mr whipple, publicis
By Stephen Foster on May 10, 2013
WPP has a pricey apartment in a Gramercy Park, New York development, which has provided a few laughs for my colleague George Parker of Adscam fame over the years. Evidently George isn’t the only one with a sense of humour as it’s also the name (Gramercy Park Studios actually) of its new London-based ‘post-conceptualisation and [...]
Posted in Agencies, Analysis, Creative, Finance, Media, News | Tagged Ben Raven, blue hive, craft, deliver, gramercy park studios, hogarth, in-house commercials and online production, new york apartment, plush films, Sir Martin Sorrell, tag, WPP
By Stephen Foster on May 9, 2013
McCann Melbourne’s much-lauded Dumb Ways To Die for the local Metro system landed the Best In Show gong at the One Show awards in New York. At this rate the bookies will stop taking bets on it cleaning up at Cannes in June. But it is brilliant. The full list of winners is here. Other [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged best in show, cannes, chipotle, dumb ways to die, espn, mccann melbourne, Michael Jordan, one show, ragu, three little pigs
By Staff on May 8, 2013
We send more data in a second now than we did in the whole of 1993 says Stephen Phillips (left), CEO of online research company ZappiStore. But fast data is more valuable than big data if we use it properly. The rise of new technologies and increase in ways to collect data has meant businesses [...]
Posted in Analysis, Clients, Finance, News, Research | Tagged big data, fast data, google, Stephen Phillips, value, yo sushi, zappistore
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