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Michael Roth’s Interpublic has done rather well recently – in its home territory of the US anyway – as it has been left to get on with business since the last time Maurice Levy of Publicis Groupe came calling 18 ...

Any debate on the relative virtues and vices of Generation X versus Generation Y employees tends to bring up similar ideas. Ask your parents about working life and you’ll hear of values like loyalty, commitment and hard work. Generation Y, ...

Which mental images spring to mind when you hear the word “Nordic”? Possibly polar bears (false) or reindeer (granted, somewhat true). Or melancholic movies, hard-to-assemble minimalist furniture and lycra’d men with rifles on narrow skis (all very true)? Well, whatever ...

Surfing has a certain existential quality that plays well in ads (think Guinness) and Samsung has teamed up with the Association of Surfing Professionals (blimey, we’re all professionals these days – apart from hacks) ahead of the new US Open ...

The shock news coming from Tesco this week – yet another profit warning and a revolving door at CEO level – reinforces previous comments in MAA on the huge challenges facing juggernaut bricks and mortar brands in a changing world. ...

Ogilvy & Mather is on a fearsome roll at the moment, displacing BBDO as the world’s most awarded network and even helping Unilever’s Dave Lewis become the new CEO of Tesco thanks to its highly successful Dove personal care campaigns. ...

So what sort of shape is Publicis Groupe in following the collapse of its mooted merger with Omnicom? Not very good it would appear from its half-year results, battered by a weak second quarter in which it showed organic growth ...

There seems to be an industry buzz around payment by results (PBR) currently, with hundreds of procurement marketing professionals meeting at the ProcureCon Marketing conference to discuss this very subject, to the IPA’s recent Performance Adaptathon session, which was mainly ...

I was beginning to worry about WPP’s Sir Martin Sorrell – since Cannes he’s been strangely quiet. Did he overdo it on La Croisette? Perhaps he picked up a bug, because he certainly sounds a bit croaky in this interview ...

The term ‘native advertising’ continues to be used as a catch-all for many different things. In a digital marketing landscape that likes pigeonholing and compartmentalising new offerings even more than the music industry does, it’s in danger of becoming as ...