George Parker continues his tale of the world’s most shagorifically expensive TV shoot – for British biscuit brand McVitie’s..   ..All too soon it was time to hit the road for “The Other Merida” in the north of Venezuela. The ...

Scotland’s media market, like all others globally, has been going through a period of massive transformation. The differences are strikingly clear to me now as I return after a seven-year hiatus spent working in Ireland. Digital, as we all know, ...

Reading that McVitie’s is looking for a new global agency brought back memories of my tenure as Dorland’s “Agency Fireman” back before most of you were born. The agency’s most profitable account, McVitie’s, was about to exit, taking all those ...

This week’s #MediaSnack has a back to school flavour as Tom and David review some of the key stories from the summer. First they discuss the news that global drinks giant Diageo has retained Dentsu Aegis as its long-standing media ...

August was a pretty good month for ads, boosted by the Olympics. Our Olympics winner was ‘The Human Family’ from Apple. You’re never quite sure where Apple ads emerge from these days – in-house or TBWA – but this eschewed ...

On this week’s #MediaSnack Tom chats with Pete Mitchell, one of the world’s most experienced and well-traveled media professionals. Until recently Pete was part of Mondelez’ highly respected global media team. He is now partner at Kudos Content. Pete talks ...

It is the week of the mega accounts moving home, first M&S and two days later Sainsbury’s – each worth around £60m. In the US this equates to c. $400m annual media spend on a per capita basis at today’s ...

M&S finally completes its creative review and no surprise it has left RKCR/Y&R. (When will WPP drop the RKCR from Y&R’s brand name?) This isn’t because Y&R have done a bad job; just the reverse as they’ve pulled out of ...

Daniel Domberger (below) of media and technology M&A firm Livingstone questions if buying data-based businesses can help agencies compete with the likes of Adobe and Oracle. Digital has totally transformed the marketing mix, and the way that media and brand ...

In this week’s #Mediasnack Tom and David discuss the ongoing theme of trust; why it’s needed and where it’s missing. Tom features in a new documentary featuring industry leaders such as Martin Sorrell, CEO of WPP, Cindy Gallop, Keith Weed, ...