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Author Archives: Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

AMV defies gravity for Foot Locker YouTube launch

AMV defies gravity for Foot Locker YouTube launch

Here’s some vertigo-inducing advertainment from Foot Locker and agency AMV/BBDO to launch Foot Locker’s new YouTube channel FLTV and plug its latest Running Collection. I was on the 32nd floor of a building in Canary Wharf yesterday but declined to ...

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Ryanair makes nonsensical 20-second ad debut

Ryanair makes nonsensical 20-second ad debut

“Here’s two bags Julia..but they’ve loosened the rules…if not she’ll be cramming those bags of hers.” Eh? Wrong tense chaps. Michael O’Leary’s unlovely Ryanair has turned to advertising to try to spruce up its image and, in typical generous mode, ...

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