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Author Archives: Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Dawson Pickering hits fashion high spot for Collect+

Dawson Pickering hits fashion high spot for Collect+

DawsonPickering, the agency founded by BETC London refuseniks Neil Dawson and Clive Pickering, has established a well-deserved reputation for what we might call traditional craft skills, allied to clear strategy that doesn’t forget it’s trying to sell something. This is ...

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Nike and W+K explore the minds of football strikers

Nike and W+K explore the minds of football strikers

Nike is launching yet another football boot, this one’s called ‘Hypervenom.’ And it’s kitting out the world’s top strikers – well the ones on Nike’s books. So Wieden+Kennedy London’s launch campaign, with animation by Buck, endeavours to get into the ...

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Lenor and Grey rustle up skirt epic

Lenor and Grey rustle up skirt epic

Here’s something to cheer up a dank, rainy so-called summer day (the Scots say ‘dreek’), a Procter & Gamble commercial from Germany bizarrely. Fabric softener Lenor and agency Grey have chosen to divert us with a paean of praise for ...

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Cheryl Giovannoni quits as Ogilvy London CEO

Cheryl Giovannoni quits as Ogilvy London CEO

Being CEO of Ogilvy & Mather in London isn’t the easiest job, such people being better known for what they achieved before or afterwards. The most notable example being Michael Baulk who left in the 1980s to take his frictionless ...

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