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Author Archives: Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

ISBA ups stakes in war over secret media owner rebates

ISBA ups stakes in war over secret media owner rebates

UK advertiser body ISBA has taken media agencies by surprise by circulating a standard contract to its 450 members – most of the UK’s big advertisers who spend £10bn annually – aimed at achieving that rather hoary objective, ‘transparency.’ In ...

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BETC Paris turns on the Olympic style for Lacoste

BETC Paris turns on the Olympic style for Lacoste

So much of BETC Paris’ output seems effortlessly brilliant, although I’m sure a lot of blood, sweat and tears goes into it. But the agency almost can’t help being stylish. Here’s another stylish effort, ‘Support With Style’ strangely enough, for ...

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W+K concocts Maynards ad comeback in 20 seconds

W+K concocts Maynards ad comeback in 20 seconds

Maynards Bassetts is launching its first big TV campaign in 20 years, ‘Tasty Intermissions’ from Wieden+Kennedy. There’s a series of 20-second spots rolling out over six months, The first being ‘Chunky’ for wine gums. ‘Squidgy’ for jelly babies: And ‘Chewy’ ...

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WPP claims Q1 organic growth of 5.1 per cent

WPP claims Q1 organic growth of 5.1 per cent

WPP has produced its Q1 2016 numbers and they’re much as expected with decent revenue growth and an increase in net sales – its version of organic growth – of 3.2 per cent, in line with last year. Billings were ...

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Mother produces ageless winner for Boots No7

Mother produces ageless winner for Boots No7

Another goody from Mother, at its best recently with campaigns for Moneysupermarket.com and IKEA. This time it’s for Boots No7 Lift and Luminate Triple Action Serum, which sounds like something Dorian Gray could have used to advantage. The campaign, ‘Ready,’ ...

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CHI saddles up iD mobile’s first brand campaign

CHI saddles up iD mobile’s first brand campaign

Carphone Warehouse has its own mobile network, iD, which I must confess is a new one on me. Let’s hope it’s better than the associated TalkTalk broadband service. CHI&Partners, which has seen some of its Carphone business escape to Brothers ...

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