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Author Archives: Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Is HSBC talking to itself in new JWT campaign?

Is HSBC talking to itself in new JWT campaign?

Banks, banks…what are we going to do with them? Among the many infractions they’ve been pulled up for recently is bank staff being incentivised to sell customers something, anything, whether they need it or not. And being penalised if they ...

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