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Stephen Foster
Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
By Stephen Foster on May 23, 2013
Omnicom-owned TBWW is launching an new outpost of its Being Worldwide network in Shanghai. Being boss Nicholas Bordas (left) says: “Je suis convaincu que sous la direction de Shel, Being Shanghai aura un grand succès auprès des de clients à la fois nationaux et internationaux. Being Shanghai bénéficiera de toutes les ressources des bureaux Being [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged being, below-the-line network, Colin Lee, france, new office, Nicholas Bordas, omnicom, shanghai, Shel Liu, tbwa
By Stephen Foster on May 23, 2013
Before Steve Sharp (left) joined Marks & Spencer as marketing director in 2004 – as part of Stuart Rose’s management team hired to fend off a takeover bid from Philip Green – M&S barely used to advertise. It had hired, I seem to recall, the Davidson Pearce agency (subsequently absorbed into BMP) as its agency [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged a&e/ddb, amv/bbdo, bbh, James Murphy, John Lewis, m&S, Marc Bolland, marks & spencer, Philip Green, rkcr/y&r, Steve Sharp, Stuart Rose, Twiggy
By Stephen Foster on May 23, 2013
It’s proving to be a pretty good year for California’s 72andSunny; top of Ad Age’s A-List and now the winner of the Grand Effie in the Effie Awards for most effective this and that. 72andS won with Activision Blizzard’s third instalment of its Call of Duty Modern Warfare franchise, effectively a trailer for the game [...]
Posted in Agencies, Clients, Creative, News | Tagged 72andsunny, activision blizzard, callof duty, computer game, grand effie, mdc, mizuno, ogilvy, omnicom, procter & gamble, spruce goose, wieden+kennedy
By Stephen Foster on May 21, 2013
WPP has just produced its latest BrandZ survey of the world’s top brands and, as usual with these things, it’s cobblers. Top is Apple at £185bn (American figures) and then the usual suspects. But Apple is facing arguably the biggest crisis in its 30 year-old history as it’s pilloried by all and sundry, including American [...]
Posted in Analysis, Clients, Finance, News, PR, Research | Tagged apple, brandz survey, tax dodging, WPP
By Stephen Foster on May 21, 2013
WPP is looking for a new boss for its mobile marketing agency Joule following CEO Michael Collins’ decision to join mobile ad start-up Adelphic. Collins (left) helped to start Joule in 2007. Before that he was US General Manager for Refresh Mobile, once part of T-Mobile, and a partner at e-business consultancy USWeb/CKS. COllins replaces [...]
Posted in Agencies, Clients, Media, News | Tagged adelphic, Changfeng Wang, Jennefer Lum, joule, Michael Collins, mobile advertising, tumblr, WPP, yahoo
By Stephen Foster on May 21, 2013
I’m struggling a bit with this one – it seems to be a charity initiative by snacks giant Mondelez supporting children in hospital, called ‘Hello Joy.’ The big day was last week although presumably the effort continues. It seems to involve quite expensive T-shirts. But the ad from indie Paris agency Buzzman, featuring all sorts [...]
Posted in Agencies, Clients, Creative, News | Tagged buzzman, charity, hello joy, mondelez, paris, t-shirts
By Stephen Foster on May 20, 2013
Bacardi has turned to agency veterans Jeff Weiss and Paul Opperman of OW and Lee Daley former chief strategy officer of McCann, to try to revive Bacardi in the US. The drinks giant recently appointed BETC London to handle its global account so it’s not clear if this is in partnership with the three (who [...]
Posted in Agencies, Clients, Creative, News | Tagged bacardi, betc, cuba libre, Jake Scott, Jeff Weiss, Lee Daley, mccann, new campaign, ow, Paul Opperman
By Stephen Foster on May 17, 2013
***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He’s seen Omnicom slashing jobs at BBDO, after Interpublic’s McCann the world’s biggest agency network, following the loss of $300m Gillette to WPP’s Grey. More than that, he’ll see Omnicom boss John Wren’s reliance on his three big creative agency networks – BBDO, [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged bbh, chevrolet, Gillette, goodby silverstein, mccann, neogama, New York, omnicom, Patrick Lafferty, presenters, radio4, Sarah Montague, Sir Martin Sorrell, today programme, WPP
By Stephen Foster on May 17, 2013
Omnicom agencies BBDO and Goodby Silverstein have been wielding the axe according to Ad Age, with around ten per cent of BBDO’s staff – hundreds of people – being laid off in the wake of the loss of $300m Gillette to Grey. Goodby Silverstein is much smaller but recently opened in New York and Detroit; [...]
Posted in Agencies, Clients, Finance, News | Tagged bbdo, chevrolet, general motors, Gillette, goodby silverstein, job losses, mccann, omnicom
By Stephen Foster on May 17, 2013
Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an even better player, has also announced his retirement and it’s likely that another, 40 year-old [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged adidas, Andre Agassi, David Beckham, manchester united, PepsiCo, retirement, Sir Alex Ferguson, sponsors
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