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Author Archives: Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Homepride’s Fred the Flour Grader rises from the grave

Homepride’s Fred the Flour Grader rises from the grave

Homepride has exhumed ‘Fred the Flourgrader’ to mark the old boy’s 50th anniversary, courtesy of McCann London. My friend George Parker has some interesting observations about Fred and his brief involvement in Fred’s career at agency Geers Gross, which invented ...

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72andSunny blasts Double Black into Africa

72andSunny blasts Double Black into Africa

The world’s big companies are still chasing ‘emerging markets’ despite such markets’ tendency to burst into flames from time to time. Africa is the latest port of call, particularly for what we used to call ‘the beerage.’ We’ve had Guinness ...

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Grey London dives in head first for new Volvo

Grey London dives in head first for new Volvo

Grey London has produced its first ‘global’ ad for new client Volvo and it’s setting the bar pretty high, promising to revolutionise boring old car advertising. It first effort is an online film, ‘Seek Feeling,’ for Volvo’s venerable XC60 SUV, ...

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Virgin Media’s broadband is still pants

Virgin Media’s broadband is still pants

For those of you who are interested – fellow sufferers probably – I thought I’d report that, after an all-day outage on Friday – Virgin Media is up to its old tricks with another one today. And this time they ...

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BMB provides a rhapsody for Thomson

BMB provides a rhapsody for Thomson

There are few things in life that a trip to the Caribbean in winter can’t assist and such is the theme of Beattie McGuinness Bungay’s new ad, ‘Discover Your Smile,’ for Thomson Holidays. Don’t I recall founder Trevor Beattie saying ...

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Nigel Farage shows commercials skill for Paddy Power

Nigel Farage shows commercials skill for Paddy Power

We haven’t always been fans of bookmaker Paddy Power’s advertising efforts but it’s scored a winner with this film showing UKIP leader Nigel Farage supporting the Europe team against the Americans in the Ryder Cup, which starts tomorrow (Friday). Quite ...

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