Home / Author Archives: Stephen Foster

Author Archives: Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Sainsbury’s gets down and messy for summer

Much chatter in UK adland about how exactly Sainsbury’s will follow its ‘Food Dancing’ debut campaign from Wieden+Kennedy. We’ve still got ‘Living Well,’ this time triggered by getting messy for summer. Sainsbury’s says: “Messy hands celebrates the uninhibited pleasures of ...

Read More »

Pattison lands key change brief at WPP’s GroupM

I see that Maxus CEO Lindsay Pattison (below) has been appointed GroupM’s first chief transformation officer, leading change across the WPP-owned media buying giant including supporting WPP CEO Sir Martin Sorrell’s cherished “horizontality” philosophy. Well CTO is better than chief ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.