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Author Archives: Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Wieden+Kennedy hits top form with Angry Birds epic

Wieden+Kennedy hits top form with Angry Birds epic

Wieden+Kennedy London has struck a rich vein of form since it waved goodbye to Tesco – BBH beware – and here’s another campaign featuring its current trademark: anarchic zest. Gaming giant Rovio is launching Angry Birds 2 (actually there’ve been ...

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How sticking with CHI paid off for Travelodge

How sticking with CHI paid off for Travelodge

One of the supposed truths about advertising is that repitches – defending your agency’s account against the blandishments of rivals – aren’t worth it. If a client is looking around, for whatever reason, then your time’s up. Why waste time ...

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ITV surfs buoyant UK ad economy

ITV surfs buoyant UK ad economy

There is still plenty of evidence that the UK adland boom is motoring on: figures from the Advertising Association and WARC show that adspend hit a record £4.7bn in the first quarter of 2015 – up 8.2 per cent on ...

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