Home / Author Archives: Stephen Foster

Author Archives: Stephen Foster

Feed Subscription
Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Skol lager chases vampire market in Brazil

Skol lager chases vampire market in Brazil

Skol ‘lager’ first saw the light of day in the 1960s as an attempt to create a global beer brand – despite being the most ersatz of lagers. Astonishingly it remains the biggest beer brand in Brazil, so I guess ...

Read More »

Cossette Quebec gets to the heart of butter

Cossette Quebec gets to the heart of butter

There seems to be a welcome outbreak of honesty among (some) advertisers – today we’ve had Gap tackling its issues head-on courtesy of Wieden+Kennedy New York and here’s another, From Cossette Quebec for Les Producteurs de lait du Québec (PLQ), ...

Read More »

Van Damme makes low-key return for Coors Light

Van Damme makes low-key return for Coors Light

When you’re a movie tough guy getting on in years it must be quite nice to find commercials paying your way. So here we have Mr ‘Epic Split’ (Volvo Trucks) Jean-Claude Van Damme returning for Coors Light and UK agency ...

Read More »
Scroll To Top