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General Mills piles more agony on Publicis Groupe

General Mills piles more agony on Publicis Groupe

General Mills, whose brands include Cheerios, Green Giant and Pilllsbury, is reviewing its near $1bn US media business, currently held by Publicis Groupe’s ZenithOptimedia. It joins a long line of blue chip advertisers reviewing media regionally or globally, including Unilever, ...

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Nick Baughan of Maxus picks his Desert Island Ads

Nick Baughan of Maxus picks his Desert Island Ads

Nick Baughan is CEO of Maxus UK, WPP’s newest major media agency. He began his career at Total Media before joining WPP, initially at Mediaedge:CIA and then at Mindshare where he became business director. He joined Maxus in 2012, becoming ...

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Michael Lee; the secrets of writing a great brief

Michael Lee; the secrets of writing a great brief

The Association of National Advertisers just released a study on agency/client relationships they undertook in the first quarter 2015. It contained some very encouraging news for both clients and agencies: 87 per cent of clients and 86 per cent of ...

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Legal & General picks JWT-led ‘Team WPP’

Legal & General picks JWT-led ‘Team WPP’

Legal & General has given its creative and media accounts to a so-called ‘Team WPP’ headed by J. Walter Thompson, working with Mindshare and Wunderman. Merkle’s Periscopix has won its programmatic display and paid search work. Legal & General is ...

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