By Staff on February 6, 2012
The mighty Facebook dollar has struck again, this time by persuading Levi’s highly-regarded CMO Rebecca Van Dyck to head its marketing. Facebook is currently in the process of completing an IPO which will value the social network at up to $100bn. Van Dyck, who made her considerable reputation at Apple where she helped to oversee [...]
Posted in Clients, Media, News | Tagged $100bn IPO, apple, Carolyn Everson, facebook, go forth campaign, iPad, iPhone, iPod, levis, Mark Zuckerberg, Rebecca Van Dyck, Sheryl Sandberg, wieden+kennedy
By Stephen Foster on February 3, 2012
Global marketing giant Unilever, which is currently reviewing its $6bn global media roster, claims that it’s succeeding in its aim of driving down ‘non-productive’ ad agency and production costs. It spent $8.2bn on marketing last year, a two per cent increase on the big hike seen a year before. But the company’s chief financial officer [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged agency fees, commodity prices, cost-cutting, Jean-Marc Huet, Keith Weed, low growth, procter & gamble, production companies, Reckitt-Benckiser, unilever
By Stuart Smith on February 3, 2012
Commercially, it’s the greatest show on Earth, with 30-second spots commanding over $3.5m apiece – an up to 30 per cent increase on the previous season. ITV chief executive Adam Crozier can only gaze upon the 2012 London Olympics slots he wishes he had, wish he was at the helm of NBC, and despair. Yes, [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Adam Crozier, deutsch la, itv, little darth, nbc, nielsen, super bowl, the force, tv audience, volkswagen
By Stephen Foster on February 2, 2012
The numbers for Facebook’s forthcoming IPO (share offer) are truly staggering: the offer of a tiny tranche of stock could raise $10bn, the company might be valued at around $100bn and founder Mark Zuckerberg (pictured) will be worth around $27bn, making him one of the richest people in the world. And the company only started [...]
Posted in Clients, Finance, Media, News | Tagged advertising, AOL, apple, entertainment brands, facebook ipo, games developers, google, Mark Zuckerberg, payment revenue, valuation, yahoo
By Stephen Foster on February 1, 2012
The UK’s Advertising Standards Authority has banned a McCann Erickson ad for L’Oreal’s Revitalift Repair anti-ageing cream as the picture of L’Oreal ‘brand ambassador’ and Oscar-winning actress Rachel Weisz was ‘digitally enhanced.’ Actually it’s had more retouching than the average collapsing Old Master painting (montage of the real Rachel and L’Oreal’s version from The Telegraph). [...]
Posted in Agencies, Clients, Media, News | Tagged ad ban, advertising standards authority, asa, Daniel Craig, football association, james bond star, L'Oreal, mccann-erickson, Rachel weisz, revitalift repair anti-ageing cream
By Staff on January 31, 2012
WPP’s ever-expanding gaggle of media companies – Mediacom, Mindshare, MEC, GroupM and Kinetic – have been on the regulators’ radar somewhere for some time (WPP probably wouldn’t be allowed to buy Aegis for example) but Sir Martin Sorrell’s outfit probably never expected a challenge in the north of England. But now the UK’s Office of [...]
Posted in Agencies, Media, News | Tagged aegis, Asda, brilliant media, carat, competition commission, dfs, groupm, mediacom north, mindshare, north of england, office of fair trading, OFT, pre-pack administration, Sir Martin Sorrell, starcom, WPP
By Stephen Foster on January 31, 2012
It’s nearly Super Bowl time and some of the advertisers forking out squllions of dollars for their prime spots have been showing us their ads in advance while others have been producing teasers, a touch de trop, n’est-ce pas? Hyundai probably wears the US auto marketing crown at the moment (it’s where General Motors’ Joel [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged anthem, banned ad, coca-cola, fitzroy, hyundai, innocean, Joel Ewanick, nbc, new england patriots, new york giants, polar bears, super bowl, teasers, veloster turbo, wieden+kennedy, Youtube
By Stephen Foster on January 30, 2012
Well maybe not Labour leader Ed Miliband although it’s surprising that no-one has reminded him yet that RBS boss Stephen Hester’s generous deal at the nearly-nationalised bank was struck by former Labour PM Gordon Brown and chancellor Alistair Darling. And that it was Labour that decided that some public sector ‘workers’, like GPs and hospital [...]
Posted in Media, News, Politics, PR | Tagged Alistair Darling, bankers, bonus, coalition government, David Cameron, Ed Miliband, George Osborne, Gordon Brown, hunting pinks, Labour, pr disaster, RBS, Stephen Hester, Vince Cable
By Stuart Smith on January 30, 2012
Arrested: four senior Sun hacks, plus an allegedly bent copper. Is this the moment that damage to the Sun newspaper brand becomes systemic and unstoppable? Not if News Corp, which ultimately owns the title, has calculated correctly. After all, the information that led to the arrests – carried out as part of the Operation Elveden [...]
Posted in Media, News, PR | Tagged arrests, house of murdoch, Jamie Pyatt, leveson inquiry, news corporation, operation elevedon, Piers Morgan, police, Richard Wallace, Rupert Murdoch, Sly Bailey, trinity mirror, Will Lewis
Recent Comments