By Staff on June 19, 2013
Two young women from WPP-owned media agency Maxus have won the Gold Media Young Lions Award at the Cannes Lions. Here’s a report from The Drum. Maxus UK employees Georgia Lindsay and Yewande Sokan scooped the Gold Media Young Lions Award at Cannes Lions festival yesterday after developing a winning media strategy for Médecins Sans [...]
Posted in Agencies, Clients, Media, News | Tagged cannes lions, Georgia Lindsay, maxus, medecins sans frontieres, media agency, WPP, Yewande Sokan, young lions media award
By Staff on June 18, 2013
New British brand Kabuto Noodles and agency 18 Feet & Rising have launched the UK’s first entirely improvised TV ad. Kabuto, founded in 2011 by Crispin Busk, partnered with Viacom Media to secure ad space on TV channel Comedy Central and the ad, taking up a whole ad break, featuring four comedians from Mischief Theatre [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 18 feet & rising, comedy central, Crispin Busk, Jonathan Trimble, kabuto noodles, mischief theatre, uk's first improvised ad, viacom media
By Stephen Foster on June 17, 2013
It’s been quite a few days for adland and the media world’s finest: BBH’s Nigel Bogle gets a knighthood (good), Rupert Murdoch is divorcing Wendi Deng (depends on your point of view) with all sorts of colourful rumours flying about the supposed involvement of former British PM Tony Blair and now adland legend Charles Saatchi [...]
Posted in Agencies, Media, News | Tagged charles saatchi, Maurice Saatchi, Nigella Lawson, saatchi & saatchi, sunday people, Tim Bell, violent row
By Stephen Foster on June 17, 2013
In-house agencies never work – do they? Innocean in the US has done some good work for parent Hyundai (although a recent ad featuring an attempted suicide was a horrible howler) while Spark44 has yet to sparkle for Jaguar. Cheil Worldwide may be deemed to come into the category because of family ties with Samsung. [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 4creative, ad/promo, Channel 4, cheil, David Abraham, innocean, meet the superhumans, paralympics, royal ascot ad, spark44, st lukes
By Stephen Foster on June 13, 2013
At the risk of joining Paul Simons’ grumpy old men, here’s the horrible new ad for the $20m relaunch of MySpace, the social network pioneer that was bought by Rupert Murdoch for $630m and sold a few years later for $30m. New MySpace majors on young creatives, chiefly musicians, who, among other things, ‘curate’ its [...]
Posted in Clients, Creative, Media, News | Tagged apple, creatives, hipsters, iradio, musicians, myradio, myspace, relaunch tv campaign, Rupert Murdoch
By Angie Dean on June 13, 2013
Here’s a rather sweet campaign ‘Kisses,’ for Burberry and Google (not your first idea of a cuddly duo). As everybody spends most of their time on mobiles these days it’s logical enough to produce an online version of the ancient practice of snogging and so here it is. What will Google think of next? Online [...]
Posted in Clients, Creative, Media, News | Tagged burberry, evergreen love, google, kisses campaign, Misty Miller, online snogging
By Paul Simons on June 12, 2013
Sir Martin Sorrell stirred up some controversy in adland recently by suggesting media has become the lead discipline over creativity (and by implication account management). It seems to me a number of arguments on both sides of the debate are confused, maybe missing the key drivers at play when campaigns are being developed, in particular [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, Media, News | Tagged amv, Colin Gottlieb, Creative, economist, lead discipline, Media, media first, nike, Paul Simons, Sir Martin Sorrell, WPP
By Stephen Foster on June 10, 2013
It looks as though WPP boss Sir Martin Sorrell (left) is set to trouser the £17.6m the company decided he was worth last year as shareholders at this year’s AGM (set for Wednesday) will vote fairly narrowly in favour. But they’re far from pleased (one shareholder is quoted in today’s FT saying Sorrell is in [...]
Posted in Agencies, Analysis, Clients, Finance, Media, News, Research | Tagged agm, Eric Salama, kantar, Mark Read, pay controversy, Phil Lader, Sir Martin Sorrell, succession plan, WPP
By Staff on June 7, 2013
Russ Mann (left), CEO of search marketing consultancy Covario, explains how brand marketers can produce smarter content and track it accurately around the internet. Is your content as “dumb as a box of rocks,” or is it deliberately designed to be smarter – to be found, friended, followed and forwarded all around the web? In [...]
Posted in Agencies, Analysis, Clients, Creative, Media, News, Research | Tagged covario, digital advertising, Russ Mann, search marketing, sempo, smarter content, tracking
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