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New R3 report shows global impact of new business

New R3 report shows global impact of new business

Global marketing consultancy R3 Worldwide has produced its review of the first three months of 2016 and, among the goodies therein, is an interesting tally of new business wins – for creative agencies, media agencies and holding companies. Most interesting, ...

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Havas Media Group boosts North America management

Havas Media Group boosts North America management

Hyper-energetic Havas has been ringing more changes, this time in Havas Media Group. North America CEO Lori Hiltz is moving up to be CEO global brands, handling a number of the agency’s biggest accounts, to be replaced by Colin Kinsella ...

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ISBA ups stakes in war over secret media owner rebates

ISBA ups stakes in war over secret media owner rebates

UK advertiser body ISBA has taken media agencies by surprise by circulating a standard contract to its 450 members – most of the UK’s big advertisers who spend £10bn annually – aimed at achieving that rather hoary objective, ‘transparency.’ In ...

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YouTube launches six-second mobile ‘Bumper’ ads

YouTube launches six-second mobile ‘Bumper’ ads

Google is monetising YouTube with a vengeance and it’s introduced six-second ‘Bumper’ ads to grab the half of 18-49 year olds it says prefer to watch videos on their smartphone, even when there’s a bigger screen available. Which proves, if ...

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