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Matt Williams: now the real work starts for Adidas

Matt Williams: now the real work starts for Adidas

“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives a younger person’s perspective of the industry, perhaps weighing up your impressions of adland from the time you were working ...

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Publicis buys sustainability outfit Salterbaxter

Publicis buys sustainability outfit Salterbaxter

Maurice Levy’s Publicis Groupe has bought sustainability consultancy Salterbaxter, which employs 70 people and works for a number of global clients including Adidas, BP (plenty of work there then), Lego and Thomson Reuters. It will be rolled into PG’s MSL ...

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Matt Williams: my alternative Cannes Lions

Matt Williams: my alternative Cannes Lions

Cannes 2014: And finally, another crazy Cannes week comes to a close. Ad execs across the world head back to their agencies with their skin a little more tanned, their livers a little less functional, and hopefully, their pride still ...

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