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AMV tries upbeat for Cancer Research UK

AMV tries upbeat for Cancer Research UK

Maybe Cancer Research UK has been listening to our moans to the effect that cancer charities have been sluicing up our money for decades now, with few signs that medical research is making much progress in confounding cancers. So it’s ...

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Cake takes a bite of blu’s e-cigarettes crusade

Cake takes a bite of blu’s e-cigarettes crusade

They’re an artful lot over at blu e-cigarettes, first of all running a launch campaign through Brothers and Sisters that seeks to appropriate blue as the brand’s colour; partly to create a brand property that will survive even if e-cigarette ...

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Intermarché triumphs with war on food waste

Intermarché triumphs with war on food waste

My friend Martin Hayman sends me this glorious campaign, ‘Inglorious Fruits and Vegetables,’ from the Intermarché supermarket chain. I shall forward it to incoming Tesco CEO Dave Lewis, who will – at a stroke – rescue the flagging giant, become ...

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