By Stephen Foster on May 21, 2013
WPP has just produced its latest BrandZ survey of the world’s top brands and, as usual with these things, it’s cobblers. Top is Apple at £185bn (American figures) and then the usual suspects. But Apple is facing arguably the biggest crisis in its 30 year-old history as it’s pilloried by all and sundry, including American [...]
Posted in Analysis, Clients, Finance, News, PR, Research | Tagged apple, brandz survey, tax dodging, WPP
By Stephen Foster on May 17, 2013
Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an even better player, has also announced his retirement and it’s likely that another, 40 year-old [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged adidas, Andre Agassi, David Beckham, manchester united, PepsiCo, retirement, Sir Alex Ferguson, sponsors
By Staff on May 15, 2013
New Japanese prime minister Sinzo Abe is trying to drag the country’s economy out of its decade-long slump with a policy aimed at reducing the value of the yen (which should help exports) and creating two per cent inflation, which should boost consumer spending (currently up five per cent this year). So Swiss-based bra manufacturer [...]
Posted in Clients, Creative, News, Politics, PR | Tagged abenomics, bra, branomics, breastaurants, inflation, japanese economy, japanese prime minister, Sinzi Abe
By Stephen Foster on May 14, 2013
Agencies tend to do good work for charities and (let’s be polite) less good work for businesses – while they should be capable of doing equally good work for both. But charities are big clients these days (media agencies love them). Here’s a new ad from Cossette in Montreal for Amnesty International which shows some [...]
Posted in Agencies, Clients, News, Politics, PR | Tagged amnesty international, charity, cossette, guantanamo bay, montreal, sharpen your pencils, tv ad
By Angie Dean on May 13, 2013
All advertisers like to be on the side of the angels so Mars-owned Pedigree Petfoods is donating a million ‘free’ meals to rescued dogs this year. And here’s the appropriately gritty AMV/BBDO ad to launch the campaign. The campaign also includes sponsoring Paul O’ Grady’s ‘For The Love of Dogs’ ITV show; which some might [...]
Posted in Agencies, Clients, Creative, PR | Tagged amv/bbdo, charity, for the love of dogs, itv, Paul O'Grady, pedigree petfoods, rescued dogs
By Staff on May 9, 2013
US firm Glad makes ForceFlex trash bags and music festivals produce a lot of noise – and trash. So Miami agency Alma had the bright idea of making tents to give away to festival-goers out of ForceFlex trash bags, provided they used them to clear up their trash and dispose of it afterwards. Seemple. The [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged alma, forceflex, glad, miami, music festivals, trash, us waste firm
By Stuart Smith on May 7, 2013
What’s the biggest, most successful, company you’ve never heard of? Impossible to say, of course. But a good candidate would be Aberdeen Asset Management. It’s in the FTSE100; it’s genuinely global. And it’s very profitable indeed, judging from its latest interim figures. Just to make the point: profit before tax increased 37per cent to £223m; [...]
Posted in Clients, Creative, Finance, Media, News, PR | Tagged aberdeen asset management, corporate makeover, financial services, Piers Currie, PR, simply asset management, Stuart Smith, £20m marketing budget
By Giles Keeble on May 7, 2013
Many years ago, Howard Gossage wrote: “people read what interests them- sometimes it’s an ad”. For a ‘modern classic’ this should be extended to see, watch, search for, hear, partake in and pass on. When TV shows boasted 20 million viewers, a good ad would get talked about the next day, in the pub or, [...]
Posted in Agencies, Analysis, Clients, Creative, News, PR | Tagged charity, domestic violence, Giles Keeble, Howard Gossage, Ken Hoggins, modern classic, refuge, saudi government, talkability, virals, worldwide issue
By Stephen Foster on May 3, 2013
The big story of the past two weeks has been uber-successful New York (and Sydney and Auckland) agency Droga5′s decision to venture into further territories; initially London. But do such micro-networks really have a chance of succeeding? BBH tried it with a string of half a dozen agencies across across the world and it didn’t [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged BBC, bbh, Dave Droga, droga5, Jimmy Savile, Linus Karlsson, mccann, mccann melbourne, micro-network, Stuart Hall, webbys
By Stephen Foster on May 2, 2013
If you unleash a rapper on your advertising you’d better have a minder or three to hand and Pepsi obviously didn’t when it appointed Tyler The Creator’s Camp Flog Gnaw to produce a campaign for Mountain Dew. Pepsi has pulled this (so the above may disappear soon), saying it took full responsibility for the opus [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged bbdo new york, camp flog gnaw, George Parker, goat, mountain dew, PepsiCo, racist ad, Tyler the Creator
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