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Selecting agency partners must be a pretty daunting challenge for marketers these days. There are traditional agencies claiming to be expert at multi-channel, multi-platform digital communications. There are media agencies with newly developed creative offerings. There are broad-based digital agencies ...

I’ve been impressed recently in how Hollywood has been showing off some innovative marketing savvy and creativity when launching its latest movies. And I’m sure those launches are getting more than a few envious glances from the madmen and women ...

Simon Francis, CEO of integrated marketing company Flock Associates, suggests some ways that clients and agencies can build true love into what are often fraught and short-term relationships.     The quality of the relationship between marketing and procurement clients ...

Thanks to darling Vladimir Putin we’re all gay these days – or big brands are anyway. Chevrolet is making a principled stand/jumping on the bandwagon (delete where necessary) of Russia’s anti-gay and lesbian programme by running this ad in NBC’s ...

So this is Ryanair’s brave new world Ryanair is running new advertising in the UK flagging its new, cuddly brand personality. This one has a visual of a pretty, smiling female staff member in Ryanair uniform, standing in front of ...

The Winter Olympics, just opened in Sochi, Russia, promises to be a laugh – unless a suicide bomber gets through, of course. Chief cause of merriment will be the efforts of pro-gay supporters (who include Google and the UK’s Channel ...

Here’s a sweet little ad from AMV/BBDO for UK supermarket Sainsbury’s ‘Active Kids’ promotion. We all seem to be fretting about fat kids (and indeed fat oldies) these days so it’s sensible for Sainsbury to do its bit. Clever idea ...

This looks like fun – and may even be that big step forward in (branded) content we’ve been waiting for. Chipotle Mexican Grill, which has already had a big impact on adland with its Cannes Grand Prix winner ‘Back to ...

Tesco is launching a £15m ‘Eat Happy’ campaign today and the first bit is this ‘Farm To Fork’ exercise, taking a million or so primary age children around the UK to see what it is that ends up on their ...

I see that Telefonica is reviewing its gigantic media account, worth £200m we read. Telefonica, a Spanish-owned mobile company, has had its trials in recent years but owns some good brands, including 02 in the UK. Media is currently with ...