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Nestle and Ogilvy Paris wage war on fat Mexico

Nestle and Ogilvy Paris wage war on fat Mexico

Now it’s Nestle trying to save the world with a new initiative ‘United For Healthier Kids.’ Nestle hasn’t always had a good press for its child-focussed activities, of course. The target here is Mexico, which is the world’s obesity capital ...

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WPP sets out to sort EU public sector communications

WPP sets out to sort EU public sector communications

It’s an ill wind…the EU may be going to hell in a handcart but communications giant WPP is riding to the rescue. WPP’s Government & Public Sector Practice is launching a ‘dedicated client team’ for EU institutions, public bodies and ...

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What’s next for Publicis as it seals Sapient deal?

What’s next for Publicis as it seals Sapient deal?

Publicis Groupe has finally sealed its $3.7bn takeover of technology company Sapient (which also includes the Sapient Nitro agency) after finally persuading the US authorities that French ownership of the company – which works on US defence business – poses ...

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WPP’s Sorrell falls into the ‘inequality’ trap

WPP’s Sorrell falls into the ‘inequality’ trap

WPP’s Sir Martin Sorrell is an interesting choice to debate inequality (total pay packet over the past two years £48m, estimated net worth £200m, and that’s with the big divorce out of the way). But that’s what he was doing ...

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