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Any debate on the relative virtues and vices of Generation X versus Generation Y employees tends to bring up similar ideas. Ask your parents about working life and you’ll hear of values like loyalty, commitment and hard work. Generation Y, ...

Which mental images spring to mind when you hear the word “Nordic”? Possibly polar bears (false) or reindeer (granted, somewhat true). Or melancholic movies, hard-to-assemble minimalist furniture and lycra’d men with rifles on narrow skis (all very true)? Well, whatever ...

The shock news coming from Tesco this week – yet another profit warning and a revolving door at CEO level – reinforces previous comments in MAA on the huge challenges facing juggernaut bricks and mortar brands in a changing world. ...

The term ‘native advertising’ continues to be used as a catch-all for many different things. In a digital marketing landscape that likes pigeonholing and compartmentalising new offerings even more than the music industry does, it’s in danger of becoming as ...

“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives a younger person’s perspective of the industry, perhaps weighing up your impressions of adland from the time you were working ...

The UK newspaper industry has called time on the venerable National Readership Survey (NRS) which has measured newspaper and magazine audiences since the year dot. Newspapers are keen to boost their reader numbers by measuring online as well as print ...

Maurice Levy’s Publicis Groupe has bought sustainability consultancy Salterbaxter, which employs 70 people and works for a number of global clients including Adidas, BP (plenty of work there then), Lego and Thomson Reuters. It will be rolled into PG’s MSL ...

It’s been an exciting, if highly controversial, World Cup so far; one that has posed a number of problems for marketers despite the huge TV audiences. Both hosts Brazil (the pre-tournament favourites) and Holland have become within a whisker of ...

There may still be lots of trials to come in the never-ending phone hacking scandal even after the the conclusion of the first round of prosecutions which saw former News of the World editor Andy Coulson found guilty and his ...

Cannes 2014: And finally, another crazy Cannes week comes to a close. Ad execs across the world head back to their agencies with their skin a little more tanned, their livers a little less functional, and hopefully, their pride still ...