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Army tackles critics head on in Karmarama TV burst

Army tackles critics head on in Karmarama TV burst

Karmarama has produced the heavy artillery in its ‘Don’t join the Army’ recruitment campaign for the British Army, having started with a striking poster campaign. Two TV ads broke over the weekend with the rejoinder “Don’t become a better me?” ...

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Stella partners with Water.org in global Mother drive

Stella partners with Water.org in global Mother drive

After Droga5’s heroics for ‘The Y’ we’re here for good, again, with Stella Artois, Mother London, production company 1stAveMachine and studio Palma Pictures in a new global campaign aimed at raising money for Water.org. Water.org is a charity supported by ...

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Best ads of 2015: would-be lifesavers from Ogilvy Paris and Grey UK

Best ads of 2015: would-be lifesavers from Ogilvy Paris and Grey UK

“Do good” has been the mantra of adland for the last couple of years or so, most famously from Ogilvy for Dove and Leo Burnett for Always. Ogilvy Paris trod a similar path for insurer Allianz, trying to save lives ...

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