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Cake takes a bite of blu’s e-cigarettes crusade

Cake takes a bite of blu’s e-cigarettes crusade

They’re an artful lot over at blu e-cigarettes, first of all running a launch campaign through Brothers and Sisters that seeks to appropriate blue as the brand’s colour; partly to create a brand property that will survive even if e-cigarette ...

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Intermarché triumphs with war on food waste

Intermarché triumphs with war on food waste

My friend Martin Hayman sends me this glorious campaign, ‘Inglorious Fruits and Vegetables,’ from the Intermarché supermarket chain. I shall forward it to incoming Tesco CEO Dave Lewis, who will – at a stroke – rescue the flagging giant, become ...

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Can a ‘no change’ rebrand save McDonald’s?

Can a ‘no change’ rebrand save McDonald’s?

Surely some mistake? No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about to embark on an 18-month exercise aimed at making the flagging fast food giant a “more trusted and respected brand.” ...

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