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Unilever and MullenLowe go to jail to help Omo/Persil ‘free the kids’

Unilever and MullenLowe go to jail to help Omo/Persil ‘free the kids’

Unilever is taking us to the Wabash Valley Correctional Facility in Indiana, USA, for the latest stage of its ‘Dirt is Good’ campaign for Omo/Persil. As you do. Why? It thinks childhood play is under threat, with most children spending ...

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