PR
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New IPA Bellwether defies gloomsters with budgets up
The world may be going to hell in a handcart – steered with his customary dexterity by one D. Trump…
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BCW on the block as WPP weighs exit from PR
WPP is reportedly planning a sale of Burson, what’s left of its rambling array of PR businesses. Burson is an…
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Adland in the era of Trump
Most industries are feeling the effect of US President Donald Trump and his regular attempts to hold the world to…
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PayPal stretches its tentacles with new Leo campaign
On the face of it PayPal+ looks a good deal, extra benefits from the online pay service that really got…
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Samy lands Unilever Foods global influencer brief
Why does your heart sink a bit when you learn that Unilever Foods has appointed influencer agency Samy (or “social…
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George Parker: the outrageous cost of political advertising
It ain’t cheap and it ain’t without its hazards. In the US for example, a candidate who won election to…
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Nature, wildlife and Mother Earth claim primetime slots across Ocean Outdoor’s UK network
Environmental charities and non-profits working to restore and protect the natural world, combat climate change and create access to sustainable…
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Joanna Lumley goes in to bat for English cricket – and Toyota
Brand ambassadors are ten a penny these days – the entire Beckham family seem to be ambassadors for themselves (with…
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BrewDog was right to withdraw its ‘commercial suicide’ ad – but why did it run at all?
By Harry Corin, founder, Elevo. When I first saw BrewDog’s recent OOH campaign using the word “suicide”, I didn’t feel…
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