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	<title>More About Advertising</title>
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	<description>News, gossip and information about advertising, marketing and media.</description>
	<lastBuildDate>Mon, 06 Feb 2012 09:35:04 +0000</lastBuildDate>
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		<title>P&amp;G&#8217;s Bounce and Old Spice duo show that it&#8217;s now &#8216;buy one, get one free&#8217; time in commercials too</title>
		<link>http://www.moreaboutadvertising.com/2012/02/pgs-bounce-and-old-spice-duo-show-that-its-now-buy-one-get-one-free-time-in-commercials-too/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/pgs-bounce-and-old-spice-duo-show-that-its-now-buy-one-get-one-free-time-in-commercials-too/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 09:35:04 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
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		<category><![CDATA[bounce dryer bars]]></category>
		<category><![CDATA[buy one get one free]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[general motors]]></category>
		<category><![CDATA[Joel Ewanick]]></category>
		<category><![CDATA[old spice body spray]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[procter & gamble]]></category>
		<category><![CDATA[wieden+kennedy portland]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=35325</guid>
		<description><![CDATA[On the face of it it&#8217;s a client&#8217;s dream, buy one TV ad and squeeze in two as in this duo from Procter &#038; Gamble and Wieden+Kennedy Portland. Other advertisers have fallen for the lure before of course, most notably car companies who can&#8217;t resist selling the range as opposed to one model. General Motors&#8217; [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/02/pgs-bounce-and-old-spice-duo-show-that-its-now-buy-one-get-one-free-time-in-commercials-too/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>GM&#8217;s &#8216;Special One&#8217; Joel Ewanick riles Ford with Super Bowl Silverado spot knocking its trucks</title>
		<link>http://www.moreaboutadvertising.com/2012/02/gms-special-one-joel-ewanick-riles-ford-with-super-bowl-silverado-spot-knocking-its-trucks/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/gms-special-one-joel-ewanick-riles-ford-with-super-bowl-silverado-spot-knocking-its-trucks/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 09:13:55 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[apocalypse]]></category>
		<category><![CDATA[chevy silverado]]></category>
		<category><![CDATA[ford trucks]]></category>
		<category><![CDATA[general motors]]></category>
		<category><![CDATA[gm]]></category>
		<category><![CDATA[Joel Ewanick]]></category>
		<category><![CDATA[Jose Mourinho]]></category>
		<category><![CDATA[knocking copy]]></category>
		<category><![CDATA[lawyers]]></category>
		<category><![CDATA[nbc]]></category>
		<category><![CDATA[real madrid]]></category>
		<category><![CDATA[special one]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=35304</guid>
		<description><![CDATA[Ouch! No wonder Ford&#8217;s lawyers spent the weekend on the phone to General Motors and, no doubt, broadcaster NBC about this Super Bowl spot, &#8216;Apocalypse,&#8217; for Chevy&#8217;s Silverado truck &#8211; its point being that Ford trucks break down whereas Silverados don&#8217;t. There&#8217;s barely been a dull moment since Joel Ewanick took over as marketing chief [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/02/gms-special-one-joel-ewanick-riles-ford-with-super-bowl-silverado-spot-knocking-its-trucks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Super Bowl Clint Eastwood and Chrysler promise a second half comeback for America</title>
		<link>http://www.moreaboutadvertising.com/2012/02/super-bowl-clint-eastwood-and-chrysler-promise-a-second-half-comeback-for-america/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/super-bowl-clint-eastwood-and-chrysler-promise-a-second-half-comeback-for-america/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 08:41:03 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Politics]]></category>
		<category><![CDATA[chrysler]]></category>
		<category><![CDATA[Clint Eastwood]]></category>
		<category><![CDATA[Eminem]]></category>
		<category><![CDATA[Hal Riney]]></category>
		<category><![CDATA[half time in america]]></category>
		<category><![CDATA[imported from detroit]]></category>
		<category><![CDATA[morning in america]]></category>
		<category><![CDATA[Ronald Reagan]]></category>
		<category><![CDATA[super bowl ad]]></category>
		<category><![CDATA[wieden+kennedy portland]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=35293</guid>
		<description><![CDATA[How do you top last year&#8217;s Eminem Super Bowl epic for Chrysler? Sign up American icon Clint Eastwood to tell 100m or so viewers in the US and countless more around the world that it&#8217;s only &#8220;half time in America&#8221; and the old country, led by Detroit, is coming out fighting in the second. The [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/02/super-bowl-clint-eastwood-and-chrysler-promise-a-second-half-comeback-for-america/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Facebook lures Levi&#8217;s Rebecca Van Dyck to head post-IPO marketing</title>
		<link>http://www.moreaboutadvertising.com/2012/02/facebook-lures-levis-rebecca-van-dyck-to-head-post-ipo-marketing/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/facebook-lures-levis-rebecca-van-dyck-to-head-post-ipo-marketing/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 08:14:51 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[$100bn IPO]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Carolyn Everson]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[go forth campaign]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[levis]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Rebecca Van Dyck]]></category>
		<category><![CDATA[Sheryl Sandberg]]></category>
		<category><![CDATA[wieden+kennedy]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=35272</guid>
		<description><![CDATA[The mighty Facebook dollar has struck again, this time by persuading Levi&#8217;s highly-regarded CMO Rebecca Van Dyck to head its marketing. Facebook is currently in the process of completing an IPO which will value the social network at up to $100bn. Van Dyck, who made her considerable reputation at Apple where she helped to oversee [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/02/facebook-lures-levis-rebecca-van-dyck-to-head-post-ipo-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Costa Concordia disaster is a PR problem for the entire cruise ship sector</title>
		<link>http://www.moreaboutadvertising.com/2012/02/costa-concordia-disaster-is-a-pr-problem-for-the-entire-cruise-ship-sector/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/costa-concordia-disaster-is-a-pr-problem-for-the-entire-cruise-ship-sector/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 07:51:53 +0000</pubDate>
		<dc:creator>Stuart Smith</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[bookings]]></category>
		<category><![CDATA[Captain Schettino]]></category>
		<category><![CDATA[carnival]]></category>
		<category><![CDATA[costa concodia]]></category>
		<category><![CDATA[costa cruises]]></category>
		<category><![CDATA[cunard]]></category>
		<category><![CDATA[disaster]]></category>
		<category><![CDATA[Micky Arison]]></category>
		<category><![CDATA[p&o]]></category>
		<category><![CDATA[royal caribbean lines]]></category>
		<category><![CDATA[Stuart Smith]]></category>
		<category><![CDATA[titanic]]></category>
		<category><![CDATA[wave season]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=35214</guid>
		<description><![CDATA[If only it were possible to blame the whole disaster on Captain Schettino&#8217;s recklessness on Friday 13th last, Carnival – ultimate owner of the Costa Concordia – would surely have succeeded in cauterizing a brand crisis of epic proportions quite brilliantly. No one could have moved faster to pin it all on human error. The [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/02/costa-concordia-disaster-is-a-pr-problem-for-the-entire-cruise-ship-sector/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Can new $14m ad star Clint Eastwood deliver for Chrysler at the Super Bowl?</title>
		<link>http://www.moreaboutadvertising.com/2012/02/can-new-14m-ad-star-clint-eastwood-deliver-for-chrysler-at-the-super-bowl/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/can-new-14m-ad-star-clint-eastwood-deliver-for-chrysler-at-the-super-bowl/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 20:44:08 +0000</pubDate>
		<dc:creator>Stuart Smith</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[$14m ad]]></category>
		<category><![CDATA[cannes]]></category>
		<category><![CDATA[chrysler]]></category>
		<category><![CDATA[Clint Eastwood]]></category>
		<category><![CDATA[Eminem]]></category>
		<category><![CDATA[ford]]></category>
		<category><![CDATA[general motors]]></category>
		<category><![CDATA[gran torino]]></category>
		<category><![CDATA[Stephen Lee Pieck]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[wieden+kennedy]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=35242</guid>
		<description><![CDATA[Clint Eastwood is replacing Eminem as frontman for Chrysler&#8217;s advertising during the Super Bowl tonight. The ad is to last two minutes – meaning an upfront cost of about $14m. And that&#8217;s before production and Clint&#8217;s fee are factored in. Still, it&#8217;s probably money well spent, since the ad will upstage everyone else&#8217;s effort this [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/02/can-new-14m-ad-star-clint-eastwood-deliver-for-chrysler-at-the-super-bowl/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Unilever claims it&#8217;s driving down agency and production costs</title>
		<link>http://www.moreaboutadvertising.com/2012/02/unilever-claims-its-driving-down-agency-and-production-costs/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/unilever-claims-its-driving-down-agency-and-production-costs/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 10:16:43 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[agency fees]]></category>
		<category><![CDATA[commodity prices]]></category>
		<category><![CDATA[cost-cutting]]></category>
		<category><![CDATA[Jean-Marc Huet]]></category>
		<category><![CDATA[Keith Weed]]></category>
		<category><![CDATA[low growth]]></category>
		<category><![CDATA[procter & gamble]]></category>
		<category><![CDATA[production companies]]></category>
		<category><![CDATA[Reckitt-Benckiser]]></category>
		<category><![CDATA[unilever]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=35186</guid>
		<description><![CDATA[Global marketing giant Unilever, which is currently reviewing its $6bn global media roster, claims that it&#8217;s succeeding in its aim of driving down &#8216;non-productive&#8217; ad agency and production costs. It spent $8.2bn on marketing last year, a two per cent increase on the big hike seen a year before. But the company&#8217;s chief financial officer [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/02/unilever-claims-its-driving-down-agency-and-production-costs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Is Murdoch&#8217;s soaraway Sun about to crash to earth?</title>
		<link>http://www.moreaboutadvertising.com/2012/02/is-murdochs-soaraway-sun-about-to-crash-to-earth/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/is-murdochs-soaraway-sun-about-to-crash-to-earth/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 09:18:30 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Finance]]></category>
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		<category><![CDATA[Dominic Mohan]]></category>
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		<category><![CDATA[harper collins]]></category>
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		<category><![CDATA[leveson inquiry]]></category>
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		<category><![CDATA[phone hacking]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[the sun]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=35153</guid>
		<description><![CDATA[One minute crisis-torn News International, Rupert Murdoch&#8217;s British newspaper company, was readying a new paper, the Sun on Sunday, for an April launch. Then four senior Sun journalists, past and present, were arrested and all of a sudden there are doubts about the future of the daily Sun, let alone a Sunday version. Current Sun [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/02/is-murdochs-soaraway-sun-about-to-crash-to-earth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>David Lynch Coffee shows that less can be more (without Barbie)</title>
		<link>http://www.moreaboutadvertising.com/2012/02/david-lynch-coffee-shows-that-less-can-be-more-without-barbie/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/david-lynch-coffee-shows-that-less-can-be-more-without-barbie/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 07:55:02 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Clients]]></category>
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		<category><![CDATA[barbie]]></category>
		<category><![CDATA[David Lynch]]></category>
		<category><![CDATA[david lynch coffee]]></category>
		<category><![CDATA[mattel]]></category>
		<category><![CDATA[super bowl]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=35118</guid>
		<description><![CDATA[Film director David Lynch&#8217;s last effort for his eponymous coffee enlisted the aid of valuable Mattel property Barbie and the ad was promptly pulled. For his next effort Twin Peaks director Dave has eschewed such controversy but still produced a characteristically moody (and better) spot. Pity his budget doesn&#8217;t run to the $3.5m required for [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/02/david-lynch-coffee-shows-that-less-can-be-more-without-barbie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>VW&#8217;s new effort shows how hard it is to get expensive Super Bowl ads right</title>
		<link>http://www.moreaboutadvertising.com/2012/02/vws-new-effort-shows-how-hard-it-is-to-get-expensive-super-bowl-ads-right/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/vws-new-effort-shows-how-hard-it-is-to-get-expensive-super-bowl-ads-right/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 07:44:09 +0000</pubDate>
		<dc:creator>Stuart Smith</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Adam Crozier]]></category>
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		<category><![CDATA[little darth]]></category>
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		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[the force]]></category>
		<category><![CDATA[tv audience]]></category>
		<category><![CDATA[volkswagen]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=35115</guid>
		<description><![CDATA[Commercially, it&#8217;s the greatest show on Earth, with 30-second spots commanding over $3.5m apiece – an up to 30 per cent increase on the previous season. ITV chief executive Adam Crozier can only gaze upon the 2012 London Olympics slots he wishes he had, wish he was at the helm of NBC, and despair. Yes, [...]]]></description>
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