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Pierre Naggar: now programmatic ad buying targets TV

Pierre Naggar: now programmatic ad buying targets TV

The presence of ad tech at Cannes Lions has grown dramatically over recent years and last week’s festival brought this to light. As consumers are faced with information overload, brands are finding personalised targeting more important than ever before in ...

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Matt Williams: my alternative Cannes Lions

Matt Williams: my alternative Cannes Lions

Cannes 2014: And finally, another crazy Cannes week comes to a close. Ad execs across the world head back to their agencies with their skin a little more tanned, their livers a little less functional, and hopefully, their pride still ...

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WPP and Ogilvy claim Cannes 2014 network crowns

WPP and Ogilvy claim Cannes 2014 network crowns

Cannes 2014: WPP is claiming the crown as ‘holding company of the year’ at Cannes 2014 and says that its star network, Ogilvy & Mather, is the highest-scoring network for the third year in a row, beating Omnicom’s BBDO once ...

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