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Saatchi Tokyo signs Luca Grelli as new creative boss

Saatchi Tokyo signs Luca Grelli as new creative boss

Saatchi & Saatchi Fallon Tokyo has hired industry veteran Luca Grelli as executive creative director. Grelli (left) has been freelancing for the last couple of years in New York following a stint as creative driector of WPP-owned Johannes Leonardo. He ...

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Skol lager chases vampire market in Brazil

Skol lager chases vampire market in Brazil

Skol ‘lager’ first saw the light of day in the 1960s as an attempt to create a global beer brand – despite being the most ersatz of lagers. Astonishingly it remains the biggest beer brand in Brazil, so I guess ...

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Cossette Quebec gets to the heart of butter

Cossette Quebec gets to the heart of butter

There seems to be a welcome outbreak of honesty among (some) advertisers – today we’ve had Gap tackling its issues head-on courtesy of Wieden+Kennedy New York and here’s another, From Cossette Quebec for Les Producteurs de lait du Québec (PLQ), ...

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