By Angie Dean on February 6, 2012
On the face of it it’s a client’s dream, buy one TV ad and squeeze in two as in this duo from Procter & Gamble and Wieden+Kennedy Portland. Other advertisers have fallen for the lure before of course, most notably car companies who can’t resist selling the range as opposed to one model. General Motors’ [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged bounce dryer bars, buy one get one free, commercials, general motors, Joel Ewanick, old spice body spray, P&G, procter & gamble, wieden+kennedy portland
By Stephen Foster on February 6, 2012
Ouch! No wonder Ford’s lawyers spent the weekend on the phone to General Motors and, no doubt, broadcaster NBC about this Super Bowl spot, ‘Apocalypse,’ for Chevy’s Silverado truck – its point being that Ford trucks break down whereas Silverados don’t. There’s barely been a dull moment since Joel Ewanick took over as marketing chief [...]
Posted in Agencies, Clients, Creative, News | Tagged apocalypse, chevy silverado, ford trucks, general motors, gm, Joel Ewanick, Jose Mourinho, knocking copy, lawyers, nbc, real madrid, special one, super bowl, Youtube
By Stephen Foster on February 6, 2012
How do you top last year’s Eminem Super Bowl epic for Chrysler? Sign up American icon Clint Eastwood to tell 100m or so viewers in the US and countless more around the world that it’s only “half time in America” and the old country, led by Detroit, is coming out fighting in the second. The [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged chrysler, Clint Eastwood, Eminem, Hal Riney, half time in america, imported from detroit, morning in america, Ronald Reagan, super bowl ad, wieden+kennedy portland
By Staff on February 6, 2012
The mighty Facebook dollar has struck again, this time by persuading Levi’s highly-regarded CMO Rebecca Van Dyck to head its marketing. Facebook is currently in the process of completing an IPO which will value the social network at up to $100bn. Van Dyck, who made her considerable reputation at Apple where she helped to oversee [...]
Posted in Clients, Media, News | Tagged $100bn IPO, apple, Carolyn Everson, facebook, go forth campaign, iPad, iPhone, iPod, levis, Mark Zuckerberg, Rebecca Van Dyck, Sheryl Sandberg, wieden+kennedy
By Stuart Smith on February 6, 2012
If only it were possible to blame the whole disaster on Captain Schettino’s recklessness on Friday 13th last, Carnival – ultimate owner of the Costa Concordia – would surely have succeeded in cauterizing a brand crisis of epic proportions quite brilliantly. No one could have moved faster to pin it all on human error. The [...]
Posted in Clients, News, PR | Tagged bookings, Captain Schettino, carnival, costa concodia, costa cruises, cunard, disaster, Micky Arison, p&o, royal caribbean lines, Stuart Smith, titanic, wave season
By Stuart Smith on February 5, 2012
Clint Eastwood is replacing Eminem as frontman for Chrysler’s advertising during the Super Bowl tonight. The ad is to last two minutes – meaning an upfront cost of about $14m. And that’s before production and Clint’s fee are factored in. Still, it’s probably money well spent, since the ad will upstage everyone else’s effort this [...]
Posted in Agencies, Clients, Creative, News | Tagged $14m ad, cannes, chrysler, Clint Eastwood, Eminem, ford, general motors, gran torino, Stephen Lee Pieck, super bowl, wieden+kennedy
By Stephen Foster on February 3, 2012
Global marketing giant Unilever, which is currently reviewing its $6bn global media roster, claims that it’s succeeding in its aim of driving down ‘non-productive’ ad agency and production costs. It spent $8.2bn on marketing last year, a two per cent increase on the big hike seen a year before. But the company’s chief financial officer [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged agency fees, commodity prices, cost-cutting, Jean-Marc Huet, Keith Weed, low growth, procter & gamble, production companies, Reckitt-Benckiser, unilever
By Stephen Foster on February 3, 2012
Film director David Lynch’s last effort for his eponymous coffee enlisted the aid of valuable Mattel property Barbie and the ad was promptly pulled. For his next effort Twin Peaks director Dave has eschewed such controversy but still produced a characteristically moody (and better) spot. Pity his budget doesn’t run to the $3.5m required for [...]
Posted in Clients, Creative, News | Tagged barbie, David Lynch, david lynch coffee, mattel, super bowl
By Stuart Smith on February 3, 2012
Commercially, it’s the greatest show on Earth, with 30-second spots commanding over $3.5m apiece – an up to 30 per cent increase on the previous season. ITV chief executive Adam Crozier can only gaze upon the 2012 London Olympics slots he wishes he had, wish he was at the helm of NBC, and despair. Yes, [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Adam Crozier, deutsch la, itv, little darth, nbc, nielsen, super bowl, the force, tv audience, volkswagen
By Staff on February 2, 2012
The Gunn Report has finished its computations of the highest-scoring agencies, networks, countries etc on the worldwide awards circuit in 2011. Wieden+Kennedy Amsterdam is the best performing agency for the first time and BBDO the best performing network for the umpteenth. W+K Amsterdam’s ‘Write the future’ for Nike was the top scoring commercial, the US [...]
Posted in Agencies, Clients, Creative, News | Tagged Alejandro Gonzales Inarritu, awards, bbdo, concert hall dortmund, Eric Quennoy, gunn report, Mark Bernath, Mark Tutssel, nike, radical.media, samsonite, us top country, wieden+kennedy amsterdam, write the future
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