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AMV defies gravity for Foot Locker YouTube launch

AMV defies gravity for Foot Locker YouTube launch

Here’s some vertigo-inducing advertainment from Foot Locker and agency AMV/BBDO to launch Foot Locker’s new YouTube channel FLTV and plug its latest Running Collection. I was on the 32nd floor of a building in Canary Wharf yesterday but declined to ...

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Ryanair makes nonsensical 20-second ad debut

Ryanair makes nonsensical 20-second ad debut

“Here’s two bags Julia..but they’ve loosened the rules…if not she’ll be cramming those bags of hers.” Eh? Wrong tense chaps. Michael O’Leary’s unlovely Ryanair has turned to advertising to try to spruce up its image and, in typical generous mode, ...

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Conde Nast strikes content deal with Radium One

Conde Nast strikes content deal with Radium One

Condé Nast Britain has struck a deal with automated ad-buying software company RadiumOne, to extend the reach of ‘native’ ads in its titles across programmatic exchanges in real time. RadiumOne operates a worldwide ad and content-sharing network. Glamour magazine publishing ...

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PJ Fusco: why search engine marketers need to change

PJ Fusco: why search engine marketers need to change

Search engine marketing has changed since we first started tinkering with content found in search engines and directories more than 16 years ago. To be certain, online marketers still have to focus on implementing fundamental tenets of search engine marketing. ...

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