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Advertisers
Omar Oakes: you’re not just buying Netflix inventory. You’re building their walls
Netflix is doubling its ad revenue while quietly throttling the creators who built its audiences. And advertisers are funding both…
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Advertisers
Omar Oakes: Trump’s attack on Iran isn’t ‘wag the dog’. It’s so much worse than that
Ayatollah Khamenei is dead. The Supreme Leader of Iran — killed, along with much of his inner circle, in sweeping…
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Media
Omar Oakes: YouTube has conquered the TV set. That still doesn’t make it television
A little under three years ago, it gave me great (professional) pleasure to publish this line of reportage: “The entire…
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Agencies
Omar Oakes: An ‘exodus’ in advertising? Something doesn’t add up
My mother, of all people, sent me an alarming story from her favourite newspaper informing the world that “UK ad…
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