-
Ad Tech
Omar Oakes: Netflix isn’t becoming YouTube, but definitely YouTube-ish
Podcasts, a maybe-free tier, and a stock market that isn’t convinced: what Netflix’s earnings call actually revealed. Not so long…
Read More » -
Ad Tech
Omar Oakes: you can’t regulate what you can’t live without
Facebook, Instagram and YouTube have made themselves too embedded to fear real regulation. It’s time to think much bigger about…
Read More » -
Ad Tech
Where is the outcry over Publicis buying LiveRamp?
Publicis just bought the switchboard that its rivals depend on. The silence that followed tells you everything about where advertising…
Read More » -
Agencies
Omar Oakes: Why one in four WPP shareholders aren’t convinced
The case for giving Cindy Rose (below) a pay raise — rejected by a quarter of WPP shareholders — matters…
Read More » -
Ad Tech
Omar Oakes: Advertising has reached peak self-delusion
The UK ad market grew 6.4% last year. Congratulations to Google, Meta, and Amazon. ““Fantastic to see the evolution of…
Read More » -
Ad Tech
Omar Oakes: AI in media planning – the race nobody wins
Seven AI announcements landed in advertising this week featuring seven different companies. But there’s only one pattern. And it’s one…
Read More » -
Advertisers
Omar Oakes: A culture war against mainstream media
America’s FTC has given ad holding companies a permanent court order banning coordinated brand-safety standards. The silence that followed tells…
Read More »