W+K succumbs to preachiness for Chobani

Oh dear, it looks as though Chobani (a yogurt) and agency Wieden+Kennedy in the US have succumbed to “brands making the world a better place” in a new campaign ‘Believe in Food.’ Well don’t we all, when we’re hungry. It’s ...

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Halfords moves to Karmarama

Bikes to cars retailer Halfords has appointed Karmarama, now part of Accenture Interactive, as its new creative agency. The business, formerly with Mother, moved to Karmarama after a pitch against FCB Inferno, Iris and J. Walter Thompson. Karmarama has become ...

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