Twitter launches 1bn users mobile ad network

Twitter launches 1bn users mobile ad network

Twitter has beaten Facebook to the punch with the launch of its new mobile ad network – based on its recent MoPub acquisition – which, it claims, can reach over a billion devices worldwide using Android and Apple operating systems. ...

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IKEA and Mother hail ‘The Wonderful Everyday’

IKEA and Mother hail ‘The Wonderful Everyday’

“If it doesn’t work for everyone it doesn’t work at all” says IKEA in this new campaign, ‘The Wonderful Everyday,’ from Mother. Which is an interesting notion: IKEA-land has always seemed somewhere that has its devoted fans with lots of ...

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W+K HQ goes back to reality for Maxwell House

W+K HQ goes back to reality for Maxwell House

Remember Maxwell House coffee? It used to be the perennial number two to Nescafe before coffee got taken over by baristas. Maybe it’s bigger in the States. Anyway current owner Kraft has handed it over to brand revival experts Wieden+Kennedy ...

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Translation agency re-unites W+K top creative team

Translation agency re-unites W+K top creative team

Marc d’Avignon and Jay Berry have joined US creative agency Translation as ECDs, re-uniting with old Wieden+Kennedy comrade CCO John Norman. The three worked together at W+K Portland from 2005 to 2008. Translation, founded ten years ago by music exec ...

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