New everreach film shows how Mark Denton made it

New everreach film shows how Mark Denton made it

Well this is an intriguing film, ‘The Big Call,’ from Spanish phone giant Telefonica’s everreach answering service. Showing how important not missing a phone call can be in business. Telefonica claims doing so costs small businesses an average of £26,725 ...

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GroupM buys entertainment specialist Haworth Media

GroupM buys entertainment specialist Haworth Media

WPP’s GroupM, has bought 49 per cent of media agency Haworth Marketing+Media in the US. Haworth’s billings for the year ended 31 October 2013 were approximately $700m with audited gross assets of $87m. GroupM is the the parent company to ...

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CLIO Awards round up the usual (Cannes) suspects

CLIO Awards round up the usual (Cannes) suspects

The 55th CLIO Awards in New York has named its various ‘Grand Clio’ winners and they’re as you would expect: Creative Artists Agency for Chipotle’s ‘Scarecrow, ‘Adam&Eve DDB for Harvey Nichols’ ‘I Spent it On Myself’ and Ogilvy One for ...

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SapientNitro enlists star line-up to revamp Lycra

SapientNitro enlists star line-up to revamp Lycra

Not very well up on Lycra – suggests jogging-style activities and other things I avoid – but, apparently, it’s an artificial fibre known as as spandex in some countries. It’s also a competitor to latex (steady on..). Anyway, Lycra owner ...

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Rankin spearheads Karmarama Coppafeel campaign

Rankin spearheads Karmarama Coppafeel campaign

Breast cancer charity Coppafeel is running a new awareness campaign by Karmarama and media agency MediaCom, #whatnormalfeelslike, showing women’s breasts and what they feel about them. The campaign features photographs by Rankin with typography by Alison Carmichael. It broke this ...

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