BBH tries a different tune for Axe/Lynx

BBH tries a different tune for Axe/Lynx

The new Axe/Lynx global campaign from BBH doesn’t seem to have come my way, for some reason, but here’s an Aussie version – where it’s still called Lynx. And it could hardly be more different to the whimsical boys-meets-girl tales ...

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W+K London blows Hot and Cold for Honda

W+K London blows Hot and Cold for Honda

It’s a while since we’ve had a show stopper like ‘Cog’ from Honda and Wieden+Kennedy London but, in the meantime, there’ve been some stylish efforts and here’s another, ‘Hot and Cold,’ for the Civic range across Europe. Hondas are tested, ...

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AMV tries upbeat for Cancer Research UK

AMV tries upbeat for Cancer Research UK

Maybe Cancer Research UK has been listening to our moans to the effect that cancer charities have been sluicing up our money for decades now, with few signs that medical research is making much progress in confounding cancers. So it’s ...

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Apple’s ‘Misunderstood’ wins top Emmy award

Apple’s ‘Misunderstood’ wins top Emmy award

The Emmy Awards aren’t really about ads but they give out awards for them anyway – and seem to value sentiment above all else. So this year’s winner is Apple’s Christmas number ‘Misunderstood’ from TBWA Media Arts Lab showing a ...

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Blu eCigs hires top new UK marketing duo

Blu eCigs hires top new UK marketing duo

There must be money in e-cigarettes: American-owned blu eCigs, which styles itself the UK’s premium electronic cigarette brand, has hired two senior marketers to back up CEO Jacob Fuller. James Dodkin (left) has joined from Fosters Wine Estates, where he ...

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