TBWA's Being Worldwide to open in Shanghai

TBWA’s Being Worldwide to open in Shanghai

By Stephen Foster on May 23, 2013

Omnicom-owned TBWW is launching an new outpost of its Being Worldwide network in Shanghai. Being boss Nicholas Bordas (left) says: “Je suis convaincu que sous la direction de Shel, Being Shanghai aura un grand succès auprès des de clients à la fois nationaux et internationaux. Being Shanghai bénéficiera de toutes les ressources des bureaux Being [...]

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Steve Sharp's exit from M&S fires the starting gun on UK adland's next big pitch

Steve Sharp’s exit from M&S fires the starting gun on UK adland’s next big pitch

By Stephen Foster on May 23, 2013

Before Steve Sharp (left) joined Marks & Spencer as marketing director in 2004 – as part of Stuart Rose’s management team hired to fend off a takeover bid from Philip Green – M&S barely used to advertise. It had hired, I seem to recall, the Davidson Pearce agency (subsequently absorbed into BMP) as its agency [...]

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72andSunny on top of owner MDC's world as it carries away the 'Grand Effie' for Activision

72andSunny on top of owner MDC’s world as it carries away the ‘Grand Effie’ for Activision

By Stephen Foster on May 23, 2013

It’s proving to be a pretty good year for California’s 72andSunny; top of Ad Age’s A-List and now the winner of the Grand Effie in the Effie Awards for most effective this and that. 72andS won with Activision Blizzard’s third instalment of its Call of Duty Modern Warfare franchise, effectively a trailer for the game [...]

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Nike wins best use of Roger Federer award in new Free campaign from Wieden+Kennedy

Nike wins best use of Roger Federer award in new Free campaign from Wieden+Kennedy

By Staff on May 22, 2013

Veteran tennis ace Roger Federer seems a charming chap but, until now his appearances in ads have been less than compelling – most notably in his performances for Gillette Fusion with Tiger Woods and Thierry Henry. But here he is using the new ‘flexible’ Nike Free 5.0 trainer for a little fly-swatting at his palatial [...]

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Andy Law: how your great British brand can become a Beckham-style icon

Andy Law: how your great British brand can become a Beckham-style icon

By Staff on May 22, 2013

Andy Law, author, Huffington Post blogger and chairman of innovation consultancy Fearlessly Frank, explains how other brands can become icons like footballer David Beckham if they use the various forms of capital at their disposal. How did David Beckham become such a successful global icon? And why aren’t more British brands as successful as he [...]

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DDB SF brings back Armor All the Viking

DDB SF brings back Armor All the Viking

By Staff on May 22, 2013

Does anyone polish cars themselves any more? Clearly they do otherwise US company Armor All wouldn’t exist and here’s the latest appearance from Armor All himself, a Viking who wreaks a fierce vengeance on Armor All users who don’t look after their cars. Which sounds a bit of a contradiction, but there you go. Matt [...]

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