More About Advertising The alternative voice of advertising, marketing and media

Social media agency We Are Social has produced a ‘word cloud’ showing the most popular topics at tech fest SXSW (it started as a music festival), to be held in Austin next week. Boss Robin Grant says: “The topics of ...

It’s the South By South West music/film/interactive fest in Austin, Texas, next week and BETC Paris is there with a French government-sponsored Start Up Lab offering, among other things, ‘Speed Branding Sessions.’ Looks quite good fun. Won’t be there myself, ...

These days if you have a conversation you seem to become part of a community (which enrages my friend George Parker, among others) but a pretty obvious community is Cosplay, people who like dressing up in outlandish costumers together. And ...

Over the past year there have been some pretty big media pitches and media consolidations announced – Vodafone, Heinz, Microsoft and numerous other large local market clients have all taken the decision to review their media agency arrangements. It seems ...

At fist glance The Mayhew Animal Home doesn’t look like a big budget advertiser with recourse to the finest creative talent – but, apparently, it is. We’ve all done it haven’t we? Mayhew may even win an award or three ...

More 2014 football fest: Adidas (an official World Cup sponsor) and agency Iris are out of the blocks quickly with this clever Adizero boot ad cum competition call for entries, Fast or Fail, featuring Lionel Messi in Argentina mode. Leo, ...

Yahoo has signed up Chelsea manager Jose Mourinho as an ambassador cum analyst for its football coverage, including the forthcoming FIFA World Cup in Brazil. This will include Jose’s first big appearance on social media via a new Tumblr site. ...

What is it about (some of) the Irish? As the world wearies of noted Irish joker Michael O’Leary of Ryanair, his war on passengers and penchant for unfunny ads and stunts, Irish bookie Paddy Power has succeeded in outraging over ...

UK marcoms company Engine is building up quite a public sector business; it’s already one of the UK government’s favoured agencies and now it has been appointed by the European Commission to co-ordinate a study into stimulating creativity. As part ...

The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that transparency in media trading is an issue that is attracting increasing attention and ...