The rise to media dominance of affable Brit Dominic Proctor (pictured) continues apace with his promotion to the new post of president of GroupM, increasingly the driver of WPP’s many and varied media operations which include Mindshare, MediaCom, MEC and out of home operation Kinetic. Equally dramatic is the promotion of Mindshare’s London-based chief strategy [...]
When will brands with a corporate reputation problem finally realise that social media – whatever its siren attractions – is not for them? Not yet, as evidenced by the so-called ‘McFail’ initiative. Last week, McDonald’s (yes, the Brand the World Loves to Hate, see my earlier post), bought two ‘promoted tweets’ – Twitter’s answer to [...]
Brand Branson is more elastic than the knickers worn by Virgin Atlantic female cabin staff – some of whom seem to make an appearance in this ad for Sir Richard’s latest wheeze, Virgin Bingo. And this ‘come and get it’ bingo ad is from the new owner of Northern Rock, a fine old UK building [...]
It’s pretty hard to think of any UK company that’s been as deep in the mire as News International, the News Corporation-owned company that published the recently-extinguished phone-hacking News of the World. But News is reviewing its £28m account according to Campaign, suggesting that the ever-combative company has decided that sitting in the corner and [...]
Publicis Groupe’s Maurice Levy has been a bit slow out of the blocks in 2012 compared to great rival Sir Martin Sorrell of WPP but the French marcoms giant has broken its duck for the new year by buying Moscow’s The Creative Factory, a non-traditional agency specialising in shopper marketing, events and digital production. TCF [...]
The rise of energy drink Red Bull is, in its way, as remarkable a marketing tale as that of Apple, now once again vying with Exxon to be the world’s biggest company and sitting on a staggering $96bn of cash. This is a new Red Bull film plugging its Signature Series action sports series on [...]
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