Big win for IPG as UM scoops Coke US media

Big win for IPG as UM scoops Coke US media

Interpublic, which has been struggling with its media business outside the US, has just received a big boost in the US with UM displacing Publicis Groupe’s Starcom Mediavest as Coca-Cola’s main media agency. Starcom is still on the roster and ...

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Wieden+Kennedy hits top form with Angry Birds epic

Wieden+Kennedy hits top form with Angry Birds epic

Wieden+Kennedy London has struck a rich vein of form since it waved goodbye to Tesco – BBH beware – and here’s another campaign featuring its current trademark: anarchic zest. Gaming giant Rovio is launching Angry Birds 2 (actually there’ve been ...

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Struggling P&G slashes $300m from agency costs

Struggling P&G slashes $300m from agency costs

Consumer goods giant Procter & Gamble – the world’s biggest advertiser but currently bedevilled by flat sales and profits – is making its extensive agency line-up take the hit as it moves more money from agency fees into bigger media ...

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Facebook now main rival to Google in mobile ads

Facebook now main rival to Google in mobile ads

Facebook made about three quarters of its $3.82bn second quarter ad revenue from mobile, according to CEO Mark Zuckerberg, up from $2.8bn. Zuckerberg (left) is promising more of the same as Facebook’s still growing user base – now about 1.5bn ...

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