Global Milka account heads to W+K Amsterdam

Global Milka account heads to W+K Amsterdam

Some big global brands seem to be finding the lure of Amsterdam irresistible. Diageo recently chose 72andSunny Amsterdam to handle Axe and now Mondelez International has chosen Wieden+Kennedy Amsterdam to handle chocolate brand Milka. The account moves from Crispin Porter’s ...

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ECD Wilmont leaves Cheil after four years

ECD Wilmont leaves Cheil after four years

One of London’s more interesting creative billets has become available – executive creative director of Korean-owned marcoms company Cheil. Current ECD Logan Wilmont (left) is to step down at the end of April after four years in charge. Wilmont says: ...

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Spark44 trounces WPP to win Land Rover

Spark44 trounces WPP to win Land Rover

In-house agencies often seem a good idea – especially in the car industry it seems – but, in practice, seem to work less well. But Spark44, which has handled the Jaguar bit of Tata-owned Jaguar Land Rover for four years, ...

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AA predicts ad boom with 70,000 new jobs

AA predicts ad boom with 70,000 new jobs

The so-called creative industries are said to be worth £70bn to the UK economy (shouldn’t everyone get a rebate from HMRC?) and now the Advertising Association is predicting that there will be 70,000 new advertising jobs created over the next ...

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