Pepsi is the main sponsor of the Pakistan national cricket team, about $6m worth which is part of the problem, but it can’t be very pleased about the current furore over Pakistan cricketers taking bribes to accomodate illegal bookmakers. Why is $6m part of the problem? Because Pakistani cricketers get paid much less than their [...]
UK coalition government prime minister David Cameron may need to find himself a new foreign secretary and a new director of communications over the weekend. Foreign secretary William Hague, de facto deputy leader of the Tories and a former leader himself, is coming under fierce pressure for showing a “lack of judgement” over his relationship [...]
Berlin’s IFA Show is the place to be this week and Samsung and Toshiba have just announced that they’re both to launch tablet devices against Apple’s iPad, with Toshiba’s Folio 100 set to hit the UK in October at just £329. Folio 100 is a whopper with a bigger screen than the iPad and slightly [...]
The Mini Countryman is a bizarre attempt by BMW to install an estate car cum crossover vehicle in a small town car. As such it’s probably a clever idea to remind customers of the brand’s roots. Minis are synonomous with ‘swinging London,’ epitomised by their role in the 1969 Peter Collinson film The Italian Job [...]
Advertising is bouncing back with a vengeance from the depths of the recession as big corporates (clients) realise that there’s market share out there to be grabbed and they’d better do it before some young upstart (like Reckitt-Benckiser) takes their business away from them. So WPP, Publicis, Aegis and Havas have all recently reported good [...]
Easyjet founder Sir Stelios Haji-Ioannou is making another attempt to build a worthwhile brand extension to his Easy brand with the launch of easyGym, a cut-price chain of gyms in the UK. With everyone predicting real pain for the economy as the Government’s spending cuts and VAT rise kick in next year, it might not [...]
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