Browse: Home / advertising
By Stephen Foster on April 26, 2013
He’s a veritable babbling (or burbling) brook that Martin Sorrell. This morning he was on the airwaves again; promoting (or defending) WPP’s first quarter results and referring inter-alia to a world economy with a ‘corrugated’ bottom, bumps here and there presumably. But at least he didn’t replicated last year’s howler when he said that paying [...]
Posted in Agencies, Analysis, Creative, Finance, Media, News, PR, Research | Tagged advertising, akqa, digital, Hill & Knowlton, market research, PR, publicis groupe, Q1 2013 results, Sir Martin Sorrell, WPP
By Stephen Foster on April 24, 2013
Do you remember those cheesy old compilation records? “The best tracks from a boy band you’ll never hear from again – ever”? Well 2013 in adland may defy even the wit of music biz copywriters if it carries on like this. Can you think of a really good ad, a real show-stopper? God knows what [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged 2013, advertising, betc 'the bear', big dumb clients, chipotle, George Parker, guardian three little pigs, Joel Ewanick, most boring year ever, Sir Martin Sorrell, three campaign, wieden+kennedy, WPP
By Stephen Foster on March 21, 2013
BMW is instituting a radical transformation of its advertiisng strategy – going from ‘gong gong’ to ‘dong dong’ at the end of its ads. Yes, you read it here first – unless you read it first on Brand Channel, which reports the company’s guff-laden rationale in full. Here’s (some of) what BMW says: “The melody [...]
Posted in Agencies, Clients, Creative | Tagged 4-series concept car, advertising, audio signature, bmw, dong dong, gong gong
By Staff on February 27, 2013
ITV CEO Adam Crozier (left) played an unseasonal Santa Claus this morning with a £246m giveaway to shareholders from the £800m or so cash the company has accumulated over the past few years. This is a considerable achievement but it doesn’t disguise the fact that revenue at its main ITV channel was flat (its much [...]
Posted in Finance, Media, News | Tagged 2012 results, Adam Crozier, advertising, all3media, itv, online, studios
By Paul Simons on January 9, 2013
Steve Ridgway (pictured) leaves the airline after 27 years, just two years less than the first flight to New York in June 1984. I had the pleasure of working with Steve briefly when we produced the first advertising campaign for Upper Class back in the ‘90’s when the mountain to climb was persuading BA business [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged advertising, american airlines, Bill Bernbach, Craig Keeger, rkcr/y&r, Sir Richard Branson, Steve Ridgway, virgin atlantic
By Stephen Foster on January 9, 2013
Virgin Atlantic, which we still think of as Sir Richard Branson’s airline, has appointed American Airlines customer boss Craig Kreeger (left) as its new CEO. Kreeger succeeds the highly-regarded Steve Ridgway who has left after 27 years, in part because he thought Branson wasn’t paying him enough. Kreeger is likely to be on rather more [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged advertising, american airlines, british airways, Craig Kreeger, delta air ways, heathrow, Sir Richard Branson, Steve Ridgway, totty, tv ads, virgin atlantic
By Stephen Foster on October 25, 2012
Growth at the world’s largest advertising group WPP almost ground to a halt in September, forcing WPP’s Sir Martin Sorrell to cut the company’s 2012 revenue growth estimate to between 2.5 per cent and three per cent. As recently as August he was forecasting 3.5 per cent, itself a reduction from four per cent earlier [...]
Posted in Agencies, Finance, News, Politics, PR, Research | Tagged advertising, black september, debt, PR, q3 numbers, research, revenue slowdown, Sir Martin Sorrell, WPP
By Paul Simons on May 23, 2012
I hate to offer a view that is counter to what many people clearly believe but I have been trying (and failing) to understand the metrics behind the Facebook IPO. So I’ll lead with my chin. The IPO offer price was $38 on May 18 (and rose to $42.05) creating a value of $104 billion, [...]
Posted in Clients, Finance, Media, News, Research | Tagged advertising, brand valuation, brandz, Branson, coca-cola, facebook ipo, Gates, Mark Zuckerberg, market cap, mobiles, Paul Simons, Pepsi, revenue, Rosamund Urwin, saatchi, Sculley, Sorrell, Steve Jobs, sugar, Vodafone, wall street
By Stephen Foster on May 9, 2012
It has indeed been a busy old day at Chime Communications’ AGM as chairman Lord Bell says the board has agreed his plan to buy out the Bell Pottinger PR businesses (it’s not clear if the two WPP board directors voted for or against) at the same time as he issued a profit warning, citing [...]
Posted in Agencies, Clients, Finance, News, PR | Tagged advertising, agency pitch, Bell Pottinger, chime communications, easygroup, easyJet, golden goal, Lord Bell, Piers Pottinger, pr agencies, profit warning, Richard Shackleton, Simon Gulliford, sports marketing, Stelios, vccp
Recent Comments