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Now Cadbury goes thoughtful
A half-eaten bar of chocolate isn’t, on paper, a gift that dreams are made of. But VCCP and Cadbury turn…
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Alex Hesz joins WPP to lead new Strategy Architects Group
The Omnicom-IPG fallout was bound to offer up some premium talent for hire. Alex Hesz, who was IPG’s global strategy…
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Lobster provides ‘pinch me’ moment for Secret Escapes
Holidaymakers love a premium experience for a non-premium price, which is exactly what Secret Escapes promises by filling empty rooms…
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Kantar: effective work comes from long-term relationships
Long-term relationships are twice as likely to produce award-winning work as clients who had worked with agencies for less than…
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Dunkin’ Donuts gets pumpin’ with Megan Thee Stallion
The protein craze was already getting out of hand, and now Dunkin’ Donuts has taken it to the next level…
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The results are in: how Christmas ads performed for the supermarkets
We make a big deal of all the supermarkets’ Christmas ads when they land, so it’s worth taking a look…
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Karen Martin and IPA launch new creative qualification
The IPA is introducing a Creative Essentials Certificate as its president, BBH CEO Karen Martin, continues to put creativity at…
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Staysure puts the over 50s clichés ‘where the sun don’t shine’
Over-50s insurer Staysure is going big on Boxing Day with a new campaign that ditches the retirement tropes and instead…
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Renault Clio ramps up the sex appeal with mythic goddess
The innocent Nicole, who used to be the face of the Renault Clio under the watchful eye of her “papa”,…
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