About

Welcome to More About Advertising.
We believe there’s room for a website and related applications that give readers an extra insight into advertising, on a global basis.

So we’ll be covering the big news stories but, more importantly, looking at the intelligence behind the news and trying to place this in the wider context of business and politics.

We also believe that, as advertising is a global business, what happens in the Far East or India, or wherever it happens, is just as important as what occurs in Europe or the US.
And that digital is one of the cornerstones of the industry rather than a threat to really good advertising as we think we know it.

This idea grew out of a blog called www.editco.net and that material will now be incorporated in www.moreaboutadvertising.com.

To begin everything on the site will be free – because we need you more than you need us – but after a while certain elements will be available only to subscribers. This will help us expand what we offer (as well as keep us in Maseratis and chocolate martinis).

And More About Advertising will still remain a good, free read every day.

Although we’d like you to register (but you don’t have to).

So welcome aboard. We hope you enjoy the ride.