By Staff on May 8, 2013
Ted Royer is chief creative officer of Droga5 New York, the flagship office of arguably the world’s hottest creative agency. Droga5 was founded by Australian Dave Droga (now creative chairman), a former Saatchi & Saatchi London creative chief. The agency recently announced that it was to build a new global network and opened its first [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged Dave Droga, droga5, guinness surfer, ibm watson, Jake Scott, new york cco, nike move, Ted Royer
By Stephen Foster on May 3, 2013
The big story of the past two weeks has been uber-successful New York (and Sydney and Auckland) agency Droga5′s decision to venture into further territories; initially London. But do such micro-networks really have a chance of succeeding? BBH tried it with a string of half a dozen agencies across across the world and it didn’t [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged BBC, bbh, Dave Droga, droga5, Jimmy Savile, Linus Karlsson, mccann, mccann melbourne, micro-network, Stuart Hall, webbys
By Stephen Foster on April 25, 2013
Droga5, which announced last week that it was setting up a global network (it currently operates in New York and Sydney) has chosen London as its gateway to Europe; poaching Kevin Dundas (right) from 180 Amsterdam as its CEO and bringing over former Mother creative Nik Studzinski from its New York office as head creative [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged crispin porter, David Droga, droga5, Kevin Dundas, london opening, mcgarrybowen, mondelez, new network, newcastle brown, Nik Studzinski, Olivia Legere, puma
By Stephen Foster on April 19, 2013
Top creative agency Droga5, currently confined to New York and Sydney, has confirmed that it’s embarking on the creation of another global micro-network. The agency has promoted New York CEO Andrew Essex (left) to vice chairman and he will join creative chairman and founder David Droga in the ‘chairman’s wing’ which the agency describes as [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Andrew Essex, David Droga, droga5, international expansion, micro-network, New York, Sarah Thompson, Sydney
By Stephen Foster on April 12, 2013
Country crossover star Taylor Swift is a Diet Coke fan it seems (the gazillions she earns from them probably help) so newly-appointed US agency Droga5 had to do something with her and here it is. By the standards of some recent celebrity outings it’s OK (you can watch it without wincing). It looks like a [...]
Posted in Agencies, Clients, Creative, News | Tagged country crossover star, diet coke, droga5, i knew you were trouble, Taylor Swift, tv ad, Youtube
By Staff on March 26, 2013
Music streaming service Spotify has chosen Droga5 to handle its foist advertising campaign, ‘For Music,’ breaking now in the US. Spotify launched in 2008 and quickly became the go-to music streaming service for early adopters in music and tech around the world. Now, with over 24 million active users globally and six million paying subscribers, [...]
Posted in Agencies, Clients, Creative, News | Tagged droga5, music streaming service, spotify, us tv campaign
By Stephen Foster on March 22, 2013
Droga5 New York is continuing on its heroic task of making venerable Brit beer brand Newcastle Brown hot and trendy with further instalments in its ‘No Bollocks’ campaign. This is partly to promote the brown nectar’s new availability in cans in the US (the iconic bottles are sometimes mis-used by multi-tasking drinkers apparently). According to [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged ad campaign, cans, droga5, newcastle brown, no bollocks, social media, thebestcoasterintheworld
By Stephen Foster on March 15, 2013
A rich mixture then. ***RKCR/Y&R (please call it Y&R, RKC and R have cleared off) has produced this nice film to celebrate the BBC’s 90th birthday, featuring some of its greatest hits. Oddly, there’s no Jimmy Savile. But I can’t really see why someone at the Beeb couldn’t have done this. The corporation is full [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged bbc 90th birthday, coke zero, David Cameron, droga5, government procurement service, ipa, karmarama, leveson inquiry, Nicola Medelsohn, rkcr/y&r
By Staff on December 17, 2012
Adscam/The Horror! author and all-round advertising legend George Parker, author of Confessions of a Mad Man among other seminal business school tomes, chooses his agency(ies) of the year, ad/campaign (sort of) and person of the year. I must say, I was stunned when Stephen ask me to join with him and such ad luminaries and [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged ad of the year, agency of the year, Dan Wieden, droga5, George Parker, goodby silverstein+partners, Neil Christie, person of the year, wieden+kennedy, wieden+kennedy london
By Stephen Foster on September 27, 2012
Kraft is reported to be reviewing its Toblerone account, presumably as part of the restructuring which will see its snacks business (mainly confectionery) hived off into new company Mondelez next year. Its current agency is WPP’s Ogilvy and before that it was Y&R, also now owned by WPP. It’s fair to say that Toblerone’s advertising [...]
Posted in Agencies, Clients, Creative, News | Tagged cadbury, crispin porter, droga5, fallon, Irene Rosenfeld, Kraft, milka, mondelez, ogilvy, saatchi & saatchi, toblerone, wieden+kennedy
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