By Staff on May 24, 2013
Nick Dudley-Williams, group marketing director at Cubo explains how brands should communicate with apathetic consumers by offering something new and relevant to their lives. Many of us will be aware of the Yankelovich statistics on brand communications. They show that the average city dweller back in the 1970s would see around 500 brand messages every [...]
Posted in Agencies, Analysis, Clients, News, PR | Tagged brand contribution, brands, cubo, Martin Wiegel, messages, Nick dudley-Williams, utec, Yankelovich
By Stephen Foster on May 23, 2013
Omnicom-owned TBWW is launching an new outpost of its Being Worldwide network in Shanghai. Being boss Nicholas Bordas (left) says: “Je suis convaincu que sous la direction de Shel, Being Shanghai aura un grand succès auprès des de clients à la fois nationaux et internationaux. Being Shanghai bénéficiera de toutes les ressources des bureaux Being [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged being, below-the-line network, Colin Lee, france, new office, Nicholas Bordas, omnicom, shanghai, Shel Liu, tbwa
By Stephen Foster on May 23, 2013
Before Steve Sharp (left) joined Marks & Spencer as marketing director in 2004 – as part of Stuart Rose’s management team hired to fend off a takeover bid from Philip Green – M&S barely used to advertise. It had hired, I seem to recall, the Davidson Pearce agency (subsequently absorbed into BMP) as its agency [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged a&e/ddb, amv/bbdo, bbh, James Murphy, John Lewis, m&S, Marc Bolland, marks & spencer, Philip Green, rkcr/y&r, Steve Sharp, Stuart Rose, Twiggy
By Stephen Foster on May 23, 2013
It’s proving to be a pretty good year for California’s 72andSunny; top of Ad Age’s A-List and now the winner of the Grand Effie in the Effie Awards for most effective this and that. 72andS won with Activision Blizzard’s third instalment of its Call of Duty Modern Warfare franchise, effectively a trailer for the game [...]
Posted in Agencies, Clients, Creative, News | Tagged 72andsunny, activision blizzard, callof duty, computer game, grand effie, mdc, mizuno, ogilvy, omnicom, procter & gamble, spruce goose, wieden+kennedy
By Staff on May 22, 2013
Veteran tennis ace Roger Federer seems a charming chap but, until now his appearances in ads have been less than compelling – most notably in his performances for Gillette Fusion with Tiger Woods and Thierry Henry. But here he is using the new ‘flexible’ Nike Free 5.0 trainer for a little fly-swatting at his palatial [...]
Posted in Agencies, Clients, Creative, News | Tagged fly-swatting, free 5.0 trainer, gillette fusion, new TV campaign, nike, Roger Federer, Thierry Henry, Tiger Woods, wieden+kennedy
By Staff on May 22, 2013
Andy Law, author, Huffington Post blogger and chairman of innovation consultancy Fearlessly Frank, explains how other brands can become icons like footballer David Beckham if they use the various forms of capital at their disposal. How did David Beckham become such a successful global icon? And why aren’t more British brands as successful as he [...]
Posted in Analysis, Clients, Creative, Finance, News, Research
By Stephen Foster on May 21, 2013
WPP has just produced its latest BrandZ survey of the world’s top brands and, as usual with these things, it’s cobblers. Top is Apple at £185bn (American figures) and then the usual suspects. But Apple is facing arguably the biggest crisis in its 30 year-old history as it’s pilloried by all and sundry, including American [...]
Posted in Analysis, Clients, Finance, News, PR, Research | Tagged apple, brandz survey, tax dodging, WPP
By Stephen Foster on May 21, 2013
WPP is looking for a new boss for its mobile marketing agency Joule following CEO Michael Collins’ decision to join mobile ad start-up Adelphic. Collins (left) helped to start Joule in 2007. Before that he was US General Manager for Refresh Mobile, once part of T-Mobile, and a partner at e-business consultancy USWeb/CKS. COllins replaces [...]
Posted in Agencies, Clients, Media, News | Tagged adelphic, Changfeng Wang, Jennefer Lum, joule, Michael Collins, mobile advertising, tumblr, WPP, yahoo
By Angie Dean on May 21, 2013
Old Spice’s Isaiah Mustafa started the fashion for cheesy but not-so-cheesy hunks in ads and they’ve been with us ever since; latterly in BETC London’s revival of the Diet Coke hunk. Southern Comfort’s hero, one of Giles Keeble’s Modern Classics, is perhaps the funniest new version to date. Now Deutsch LA has come up with [...]
Posted in Agencies, Clients, Creative, News | Tagged betc london, diet cokes, diet dr pepper, hunks, isaiah mustafa, Josh Button, southern comfort
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