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Global Milka account heads to W+K Amsterdam

Global Milka account heads to W+K Amsterdam

Some big global brands seem to be finding the lure of Amsterdam irresistible. Diageo recently chose 72andSunny Amsterdam to handle Axe and now Mondelez International has chosen Wieden+Kennedy Amsterdam to handle chocolate brand Milka. The account moves from Crispin Porter’s ...

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Spark44 trounces WPP to win Land Rover

Spark44 trounces WPP to win Land Rover

In-house agencies often seem a good idea – especially in the car industry it seems – but, in practice, seem to work less well. But Spark44, which has handled the Jaguar bit of Tata-owned Jaguar Land Rover for four years, ...

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AA predicts ad boom with 70,000 new jobs

AA predicts ad boom with 70,000 new jobs

The so-called creative industries are said to be worth £70bn to the UK economy (shouldn’t everyone get a rebate from HMRC?) and now the Advertising Association is predicting that there will be 70,000 new advertising jobs created over the next ...

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WPP’s GroupM rules UK main media with 45 per cent

WPP’s GroupM rules UK main media with 45 per cent

Campaign has produced its annual agency league tables along with Nielsen (they’re much the same as we said they would be last year) and the most interesting finding is the final market shares of the big holding company-owned media operations ...

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