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Havas Media wins Penguin/Random House account

Havas Media wins Penguin/Random House account

Rupert Murdoch’s News Corp, the new entity that runs the media tycoon’s print businesses, is combining the media accounts for its two big book businesses – Penguin and Random House – and has awarded the £5m business to Havas Media ...

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Karmarama buys mobile agency Nice, wins Iceland

Karmarama buys mobile agency Nice, wins Iceland

UK marketing services group Karmarama has bought mobile app specialist Nice Agency. Nice was founded in 2009 by Peter Dolukhanov and Ryan Hall. The agency has since worked on Channel 4’s 4oD across iPad and iPhone plus Freesat, first direct, ...

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IPG forms m:united to launch Microsoft ad blitz

IPG forms m:united to launch Microsoft ad blitz

Microsoft is entering the lists against Apple once more – dangerous, boys – with the first set of ads from m:united, the agency set up by Interpublic to handle its huge Microsift creative win. Aegis-owned Carat is the media bit. ...

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Cake takes a bite of blu’s e-cigarettes crusade

Cake takes a bite of blu’s e-cigarettes crusade

They’re an artful lot over at blu e-cigarettes, first of all running a launch campaign through Brothers and Sisters that seeks to appropriate blue as the brand’s colour; partly to create a brand property that will survive even if e-cigarette ...

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