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Cresta Awards show rise of off-beat web campaigns

Cresta Awards show rise of off-beat web campaigns

The 22nd annual Cresta International Ad Awards (a new one on me I have to admit) has announced its winners, chosen by 73 creatives in Barcelona, Budapest, Edinburgh, Frankfurt, Moscow, Santiago, Santa Barbara and Shanghai. And the results cast an ...

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Now Bollore stitches €500m O2 Havas media deal

French tycoon Vincent Bollore, newly installed as chairman of huge media conglomerate Vivendi (it owns Canal+ among others) seems to have rediscovered an interest in advertising too. Hot on the heels of announcing he plans to tender for more shares ...

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Maxus wins L’Oreal Nordics account from PHD

Maxus wins L’Oreal Nordics account from PHD

WPP media agency Maxus, which last week replaced global CEO Vikram Sakhuja with the UK’s Lindsay Pattison, has successfully built on its key relationship with L’Oreal by adding the beauty giant’s business in Denmark, Norway, Sweden and Finland to the ...

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W+K Tokyo launches first Facebook campaign in Japan

W+K Tokyo launches first Facebook campaign in Japan

To Japan where Wieden+Kennedy Tokyo is launching the first campaign for Facebook. The theme of the campaign is ‘You Are Someone’s Friend’ and it’s running on video, outdoor and online. The outdoor includes Tokyo’s terrifying-sounding Shibuya Crossing (below) where, it ...

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