News
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MAA Ad of the Week: Axe from Lola MullenLowe
You see one and suddenly they’re everywhere. Ladies of a certain vintage with rather younger men seem to be a…
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Why MAA needs you
MAA has more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to…
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Men in showers clean up again for Amazon and Axe
What is it with men in showers? Ever since Old Spice’s much-awarded “the man your man could smell like,” advertisers…
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Trump wants to make Coca-Cola ‘just better’
Mexican Coke has become an in-demand product, thanks to the fact that it’s one of the few countries still using…
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Timothee Chalomet deals in strange vegetables for Cash App
We are used to seeing him in Chanel and Cartier ads, but here’s Timothée Chalomet, one of the biggest A-list…
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Publicis increases lead over rivals with 5.9% Q2 growth
Yesterday we suggested 2025 was set to be a challenging year for the ad holding companies. It’s one that Publicis…
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Mindy the meathead packs a protein punch for Yumbo
Protein snacks are currently big business on both sides of the Atlantic. Tesco’s meal deal of chicken sandwich, egg protein…
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Why looming LHF restrictions will be an inflection point for in-store retail media
By Helen Johnson. From January 2026, any creative that features products classified as Less Healthy Food and Drink (LHF) –…
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Tesco Mobile aims to decode online language in new BBH campaign
Tesco mobile and BBH are running a new campaign helping parents to decode children’s digital language, all in the cause…
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