More About Advertising The alternative voice of advertising, marketing and media

We know that adland loves a title or 50, particularly in the creative department. But it’s always been a mystery how you can have two ‘executive creative directors’ unless you split the agency in two. RCKR/Y&R was one such but ...

Weather forecasts (and weather forecasters) drive you mad: my iPhone keeps telling me spring has sprung only for some smug so-and-so on the BBC to inform me, correctly, it’s going to be freezing cold again. Del Campo Saatchi & Saatchi ...

The law in the UK regarding drugs and driving changed today (March 2) to bring it into line with drink driving (ie don’t or else). So AMV BBDO has produced a new campaign THINK! Drug Drive Paranoia (it’s not really ...

Across online publishing, the competition for advertising dollars is intense. It’s a tough battle. Falling CPMs (cost per thousand views) are still eating away at the profitability of the industry. The migration of audiences to mobile devices doesn’t help. Mobile ...

Can’t find a mechanic to service your car? Then get an Audi and there’ll be thousands of them chasing you for the privilege. Such is the improbable rationale behind this spot from Thjnk Berlin. Neat – and a rather brave ...

I hope no-one from WPP’s GroupM is planning to break bread with boss Sir Martin Sorrell this weekend because it could prove a daunting experience. Sainsbury’s has decided to keep its £60m media account, one of the UK’s biggest, with ...

WPP’s giant Out of Home agency Kinetic Worldwide is launching its Kinetic Active division in Germany. Kinetic Active is a full-service creative and production shop which says it wants to “raise the creative bar of out-of-home marketing.” It launched earlier ...

The UK public is hungry for health content and expects food, drink and retail brands to help combat serious national issues such as obesity by providing practical content, according to the latest ‘Health and the High Street’ report from content ...

Charlie Bigham’s posh convenience food has muscled its way into some of the big supermarket chains – actually bought its place on the shelves at vast expense probably – but, like all such brands, will find the competition never goes ...

Here’s another ‘Friends’ ad from Facebook’s in-house agency The Factory – well factories churn out stuff don’t they? – directed by Mike Mills of MJZ (so they don’t do everything themselves). An agency boss was telling me recently that you ...