News
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Neverland wins Hostelworld, upheaval at Pablo
Is there enough business around to support all these creative agencies suddenly appearing on the scene? One, now established, which…
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MAA Ad of the Week: ‘No Walkers No Game’ – with you-know-who
Advertising has certainly paid off for Pepsico’s Walkers, the budget seems to go up even as the number of crisps…
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Mother’s new Anthropic ad: why do we have to have all this stuff?
Whether you’re in the pro-AI camp and embrace its benefits for work and life, or you’re anxious about job loss…
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Indies join forces as Ace of Hearts enters gaming arena
Independent gaming companies, much like independent ad agencies, are stealing a march on their bloated corporate rivals. Ace of Hearts…
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Why a donation to MAA now helps everyone
Another year half over but trusty MAA is still registering more than 40,000 visits a month – from the obvious…
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Only 1 in 15 creators deliver: Kantar’s wake-up call for marketers
Cannes Lions this year was the start of a “massive bull run in the creator market,” says brand strategist Eugene…
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Saatchi’s Will John joins Uncommon: senior male creatives dominate
A lot of senior creative moves this week. Leo UK and AMV announced new CCOs, Dentsu hired Kyle Harman-Turner as…
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Retail therapy meets AI fantasy in new Westfield campaign
Shopping centres are still hugely popular, with more than 55 million people visiting Westfield Stratford in East London every year.…
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Clients want agencies to ‘stretch, grow and challenge’ them says IPA
The IPA has got some advice for agencies about what clients value from agencies, and it doesn’t seem to be…
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