Home / Politics

Politics

WPP boosts European data business with Conexance buy

logo_conexance_bd_300dpi

WPP has bought Conexance which it says operates the leading data co-operative for consumer transactions in France. Conexance is a database marketing with proprietary statistical modeling to identify consumer behaviours and attributes to predict future purchases. Conexance’s data cooperative includes ...

Read More »

Was adland even partly to blame for Brexit?

3213

The consequences of Brexit are becoming more clear with Bank of England governor Paul Carney trying to steady the economic ship by relaxing banks’ capital requirements in the hope, possibly forlorn, that this will encourage them to keep lending. Commercial ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.