More About Advertising The alternative voice of advertising, marketing and media

More ‘selfies’ (yesterday we had Fred & Farid for Avene in China), today it’s the turn of the World Wildlife Fund in a rather compelling campaign using Snapchat. When the next selfie might be the very last of a whole ...

Mother London has been hired by the United Nations to develop a global communications campaign to improve sanitation for 2.5 billion people across the world. The UN’s Millennium Development Goals is its latest ant-poverty project and it has highlighted poor ...

The key to success in the agency business is winning pitches, no matter how big or small you are. And when you’re the size of Sir Martin Sorrell’s WPP the bigger pitches – the only ones the company is really ...

Blimey, don’t tell UKIP’s Nigel Farage about this. Britain’s ethnic ‘minorities’ are growing so rapidly that they won’t be that minor in years to come and – according to a new report from the IPA – it’s time advertisers woke ...

Campaigning body Reporters Without Borders has produced a new campaign, based on the recent Sochi Winter Olympics (who thinks fondly of these now, given Vlad the Bad’s recent antics?) showing how hard it is to get at the truth these ...

THe UK may be keen to keep out immigrants of any hue (the politicians are, anyway) but it’s trying its damndest to attract tourists and VisitBritain is launching a new campaign to attract LBGT people (lesbian, gay, bisexual and transgender) ...

The growth of online media has given marketers opportunities they never had before to make what we might call ‘supporting’ films; because not everything needs tens of millions of premium airtime. So one of the most obvious things to do ...

***Wieden+Kennedy has won Gap clothing’s global account, the first time the struggling retailer has had a lead agency since leaving Ogilvy in 2012. The company is now showing signs of life under new CMO Seth Farbman, an ex-Ogilvy manager and ...

Nothing riles a lot of Americans more than Obamacare, the quite modest healthcare proposals (by European standards anyway) that Barack Obama has made his key policy. It’s blamed (even before it’s happened) for slowing the US economy and much else ...

The carnage taking place in Syria makes all of us feel bad – while, at the same time, we recognise (or should) that intervening militarily in Middle Eastern countries is a recipe for further disaster – think Afghanistan and, especially, ...