By Staff on February 6, 2012
The mighty Facebook dollar has struck again, this time by persuading Levi’s highly-regarded CMO Rebecca Van Dyck to head its marketing. Facebook is currently in the process of completing an IPO which will value the social network at up to $100bn. Van Dyck, who made her considerable reputation at Apple where she helped to oversee [...]
Posted in Clients, Media, News | Tagged $100bn IPO, apple, Carolyn Everson, facebook, go forth campaign, iPad, iPhone, iPod, levis, Mark Zuckerberg, Rebecca Van Dyck, Sheryl Sandberg, wieden+kennedy
By Staff on February 2, 2012
The Gunn Report has finished its computations of the highest-scoring agencies, networks, countries etc on the worldwide awards circuit in 2011. Wieden+Kennedy Amsterdam is the best performing agency for the first time and BBDO the best performing network for the umpteenth. W+K Amsterdam’s ‘Write the future’ for Nike was the top scoring commercial, the US [...]
Posted in Agencies, Clients, Creative, News | Tagged Alejandro Gonzales Inarritu, awards, bbdo, concert hall dortmund, Eric Quennoy, gunn report, Mark Bernath, Mark Tutssel, nike, radical.media, samsonite, us top country, wieden+kennedy amsterdam, write the future
By Staff on February 2, 2012
This is a brave one from Bartle Bogle Hegarty London and Unilever: an ad for as new fragrance that unleashes anarchy in New York City, complete with firemen and burning buildings around Central Park. You don’t need a particularly long memory to be strongly reminded of 9/11. It’s beautifully done of course and great fun [...]
Posted in Agencies, Clients, Creative, News | Tagged 9/11, axe, axe anarchy, bartle bogle hegarty london, bbh, Daniel Schaefer, lynx, New York, Szymon Rose, Tom Kuntz, Tomas Marcenaro
By Staff on February 1, 2012
SapientNitro has produced an interesting wheeze for Absolut vodka in India, combining a ‘soundscape’ with an art installation (and accompanying viral film) that marries Absolut’s visual style with various sounds of India, which are triggered when someone comes near to the bottle. The work is inspired by the Indian notion of the ‘unseen,’ a spiritual [...]
Posted in Agencies, Clients, Creative, News | Tagged absolut vodka, art installation, Ayesha Sood, delhi art fair, India, juman, sapientnitro, Suchitra Gahlot, Sunil Vallu
By Staff on January 31, 2012
WPP’s ever-expanding gaggle of media companies – Mediacom, Mindshare, MEC, GroupM and Kinetic – have been on the regulators’ radar somewhere for some time (WPP probably wouldn’t be allowed to buy Aegis for example) but Sir Martin Sorrell’s outfit probably never expected a challenge in the north of England. But now the UK’s Office of [...]
Posted in Agencies, Media, News | Tagged aegis, Asda, brilliant media, carat, competition commission, dfs, groupm, mediacom north, mindshare, north of england, office of fair trading, OFT, pre-pack administration, Sir Martin Sorrell, starcom, WPP
By Staff on January 30, 2012
London’s M&C Saatchi, which folded its first stab at New York into its Los Angeles office in 2007, is returning to the fray with a new operation headed by former Euro RSCG CEO and chief digital officer Jeff Brooks (pictured). The news won’t have the kings of Madison Avenue quaking in their boots but M&C [...]
Posted in Agencies, News | Tagged Euro RSCG, Jeff Brooks, m&c saatchi, Moray MacLennan, new york office, saatchi & saatchi, Saatchi brothers
By Staff on January 30, 2012
After years of trying not to, condom ads are getting raunchier and Durex’s new line from Euro RSCG is ‘Love Sex.’ But how do you make the point without showing the act or yet another couple coming rapidly to simmering point? Euro RSCG London has plumped for music as the key and even made it [...]
Posted in Agencies, Clients, Creative, News | Tagged condoms, durex, euro rscg london, midem, music, music fest, performax
By Staff on January 30, 2012
Leading independent digital agency AKQA is opening its eighth network office with a new outpost in Paris. The St Germain-based agency’s first account is Nike which AKQA has worked with for 12 years. AKQA Paris will be be led by four senior creatives – CCO James Hilton plus creative director Peter Lund and Nicolai Smith [...]
Posted in Agencies, Clients, Creative, News | Tagged Ajaz Ahmed, akqa, digital agency of the year, france, James Hilton, Julien Veillon, Manuel Douchez, new paris office, Nicolai Smith, nike, Peter Lund, st germain
By Staff on January 27, 2012
The rise to media dominance of affable Brit Dominic Proctor (pictured) continues apace with his promotion to the new post of president of GroupM, increasingly the driver of WPP’s many and varied media operations which include Mindshare, MediaCom, MEC and out of home operation Kinetic. Equally dramatic is the promotion of Mindshare’s London-based chief strategy [...]
Posted in Agencies, Clients, Media, News | Tagged Antony Young, Dominic Proctor, groupm, Irwin Gotlieb, kinetic, mec, mediacom, mindshare, Nick Emery, Phil Cowdell, Sir Martin Sorrell, WPP
By Staff on January 26, 2012
Publicis Groupe’s Maurice Levy has been a bit slow out of the blocks in 2012 compared to great rival Sir Martin Sorrell of WPP but the French marcoms giant has broken its duck for the new year by buying Moscow’s The Creative Factory, a non-traditional agency specialising in shopper marketing, events and digital production. TCF [...]
Posted in Agencies, Clients, Media, News | Tagged aegis, Alex Shifrin, burger king, carat, general motors, idea, ikea, israel, Jordan, Maurice Levy, media agency, moscow, publicis groupe, russia, saatchi & saatchi, Sam Rothman, shalmor avnon amichay, Sir Martin Sorrell, starcom, tcf, the creative factory, union media, WPP deals
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