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Advertisers
David Patton: why AI will break advertising unless creativity Is priced properly
Advertising used to operate in a world where both thinking and making were expensive. Strategy development was a slow, detailed…
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System1 names best ‘cut through’ ads of 2025
System! has named its top brands of 2025, tweaking what amounts to its algorithm to show how strongly each ad…
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Advertisers
Former MullenLowe strategy chief joins MSQ’s Smarts
Former Mullen Lowe CSO Ben Shaw has joined MSQ’s social-first agency Smarts as group head of strategy. MullenLowe is no…
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Advertisers
Tom Stone: what happens when Out of Home thinks like social?
There was something quietly revolutionary about the moment billboards stopped being billboards and started becoming content. Not just advertising you…
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Mother wins Weetabix from BBH
Weetabix (below) has moved from BBH to Mother after a 14-year stint, a fortunate client indeed to have the option…
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Igor Blystiv: chaotic consumer behaviour is the new normal – how can marketers influence decisions?
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed…
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BrewDog was right to withdraw its ‘commercial suicide’ ad – but why did it run at all?
By Harry Corin, founder, Elevo. When I first saw BrewDog’s recent OOH campaign using the word “suicide”, I didn’t feel…
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News
Felix Richter from Mother: my creative highlight of 2025
Anyone who wants to get into the mind of Mother’s über-CCO Felix Richter might consider picking up a copy of…
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News
Hugo Bone from AML: my creative highlight of 2025
Spunk for milk. A not-so-delicious line in the absolutely delicious ‘I Swear’ – without a doubt my creative highlight of…
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