By Staff on May 24, 2013
Nick Dudley-Williams, group marketing director at Cubo explains how brands should communicate with apathetic consumers by offering something new and relevant to their lives. Many of us will be aware of the Yankelovich statistics on brand communications. They show that the average city dweller back in the 1970s would see around 500 brand messages every [...]
Posted in Agencies, Analysis, Clients, News, PR | Tagged brand contribution, brands, cubo, Martin Wiegel, messages, Nick dudley-Williams, utec, Yankelovich
By Staff on May 22, 2013
Veteran tennis ace Roger Federer seems a charming chap but, until now his appearances in ads have been less than compelling – most notably in his performances for Gillette Fusion with Tiger Woods and Thierry Henry. But here he is using the new ‘flexible’ Nike Free 5.0 trainer for a little fly-swatting at his palatial [...]
Posted in Agencies, Clients, Creative, News | Tagged fly-swatting, free 5.0 trainer, gillette fusion, new TV campaign, nike, Roger Federer, Thierry Henry, Tiger Woods, wieden+kennedy
By Staff on May 22, 2013
Andy Law, author, Huffington Post blogger and chairman of innovation consultancy Fearlessly Frank, explains how other brands can become icons like footballer David Beckham if they use the various forms of capital at their disposal. How did David Beckham become such a successful global icon? And why aren’t more British brands as successful as he [...]
Posted in Analysis, Clients, Creative, Finance, News, Research
By Staff on May 21, 2013
Fallon UK and parent agency Saatchi & Saatchi seem to be getting their mojo back; as in this newish ad for Cadbury’s Crispello (what on earth is that? Do we need another snack?). This campaign has polarised opinion somewhat; some find it winningly cheeky, others deeply annoying (it’s got a Pringle-sweatered dad in it). But [...]
Posted in Agencies, Clients, Creative, News | Tagged britain's cheekiest stories, cadbury, crispello, fallon, mondelez, saatchi
By Staff on May 20, 2013
If you’re coughing up around €4000 for a full Cannes Lions delegate pass this year then your paymasters might like to know you’re doing something other than swigging rose and eyeing up the Swedish delegates. So Cannes has teamed with Omnicom media agency PHD to create an app-based competition that allows delegates to show how [...]
Posted in Agencies, Clients, Media, News | Tagged app, cannes lions, delegate pass, media strategy, phd, ping, source operating system, win cannes
By Staff on May 20, 2013
Social media is inescapable these days whether you’re writing about business (is Facebook going up or down, what’s next, etc) or just walking along a street packed with zombies consulting their mobile devices. And as for people in the same small office emailing each other…. P&G Asia Pacific has decided its good to talk though [...]
Posted in Agencies, Clients, Creative, News | Tagged bring voice back, mobiles, p&g asia pacific, print campaign, publicis, social media, vicks
By Staff on May 17, 2013
UK agency 18 Feet & Rising is continuing its odyssey around the further shores of DIY for AkzoNobel with this little gem for Polyfilla (seems to have come out a funny shape but never mind). Are understated little ads with a joke coming back? Be good if they did.
Posted in Agencies, Clients, Creative | Tagged 18 feer & rising, akzonobel, polyfilla, understated little ads
By Staff on May 16, 2013
New tablet computers are defining and expanding the mobile universe; to the extent that they’re changing reading habits and whole lifestyles. Nick Marsh (left), VP EMEA for Mojiva, explains how the world is changing. Remember when the internet was the shiny new object that everyone simply had to get their hands on and use? New [...]
Posted in Clients, Media, News | Tagged democratisation, iPad, ipad mini, mojiva, mojiva tab, Nick Marsh, reading habits, tablet computers
By Staff on May 16, 2013
If you’ve just topped a car safety poll and given the agency a bit of money to promote the news then you’d be pretty pleased with this thirty seconds from Deutsch LA. “Designed with other drivers in mind” is a neat bit of writing and it even manages to keep the lawyers happy by removing [...]
Posted in Agencies, Clients, Creative, News | Tagged deutsch la, lucky man ad, safety poll, thirty seconds, vw passat
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