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Big win for IPG as UM scoops Coke US media

Big win for IPG as UM scoops Coke US media

Interpublic, which has been struggling with its media business outside the US, has just received a big boost in the US with UM displacing Publicis Groupe’s Starcom Mediavest as Coca-Cola’s main media agency. Starcom is still on the roster and ...

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Struggling P&G slashes $300m from agency costs

Struggling P&G slashes $300m from agency costs

Consumer goods giant Procter & Gamble – the world’s biggest advertiser but currently bedevilled by flat sales and profits – is making its extensive agency line-up take the hit as it moves more money from agency fees into bigger media ...

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Facebook now main rival to Google in mobile ads

Facebook now main rival to Google in mobile ads

Facebook made about three quarters of its $3.82bn second quarter ad revenue from mobile, according to CEO Mark Zuckerberg, up from $2.8bn. Zuckerberg (left) is promising more of the same as Facebook’s still growing user base – now about 1.5bn ...

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Honda goes for crazy horses in new CR-V campaign

Honda goes for crazy horses in new CR-V campaign

Honda is certainly trying to put some whoomph into its advertising (even though its traditional showcase, Formula One, is stuttering badly) and it’s produced this intriguing new CR-V campaign from Leo Burnett Australia. Not quite on a par with Wieden+Kennedy ...

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BBDO’s gut-wrencher for AT&T strikes home

BBDO’s gut-wrencher for AT&T strikes home

AT&T and BBDO New York are reminding us not to sneak a look at our phones when we’re driving – or, presumably, doing anything else that requires concentration. Is this too hardcore? Some people think it is. Is the slo-mo ...

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