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Cloudfactory in Amsterdam wins Heineken’s Strongbow

Cloudfactory in Amsterdam wins Heineken’s Strongbow

Heineken has appointed Amsterdam-based creative studio Cloudfactory as lead global creative partner for its Strongbow Apple Ciders brand. The appointment is effective immediately. Strongbow Apple Ciders is claimed to be the world’s leading cider brand, with a 15 per cent ...

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Army tackles critics head on in Karmarama TV burst

Army tackles critics head on in Karmarama TV burst

Karmarama has produced the heavy artillery in its ‘Don’t join the Army’ recruitment campaign for the British Army, having started with a striking poster campaign. Two TV ads broke over the weekend with the rejoinder “Don’t become a better me?” ...

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Rebtel slams meaningless ads in new ad campaign

Rebtel slams meaningless ads in new ad campaign

Internet-free international phone app Rebtel “fucking hates advertising” according to its new (ad) campaign showing millenials being frantically diverse, inclusive and inspirational – but not actually offered a product or service to buy. Rebtel has, indeed, identified one of the ...

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