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Felix Dennis: the secrets of my success

Felix Dennis: the secrets of my success

Maverick publisher Felix Dennis (Viz, Auto Express, The Week and many others, some of which he picked up from people who’d run out of money) has died from cancer aged 67. Here he is telling Sky’s Jeff Randall how he ...

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Belfast start-up Taggled in ‘vlogging’ breakthrough

Belfast start-up Taggled in ‘vlogging’ breakthrough

In a move highlighting the growing popularity of video blogging (‘vlogging’), an unheralded Belfast start-up is supplying video creators with a free digital tool which allows them to add clickable products, people, place and music tags within their videos. The ...

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Pierre Naggar: now programmatic ad buying targets TV

Pierre Naggar: now programmatic ad buying targets TV

The presence of ad tech at Cannes Lions has grown dramatically over recent years and last week’s festival brought this to light. As consumers are faced with information overload, brands are finding personalised targeting more important than ever before in ...

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WPP’s Millward Brown buys EffectiveBrands

WPP’s Millward Brown buys EffectiveBrands

WPP qualitative research operation Millward Brown has bought Amsterdam’s EffectiveBrands marketing consultancy to combine it with its own consultancy operation Millward Brown Optimor. The unit will now be known as Millward Brown Vermeer, the consultancy with a pearl earring presumably. ...

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Goal for Pepsi Max in new AMV/BBDO campaign

Goal for Pepsi Max in new AMV/BBDO campaign

In case you hadn’t noticed, there’s a rather big football tournament going on, with just about every brand in the world trying to row in on it. The problem for most is forging a connection between the overpaid extra-terrestrials performing ...

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