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Struggling P&G slashes $300m from agency costs

Struggling P&G slashes $300m from agency costs

Consumer goods giant Procter & Gamble – the world’s biggest advertiser but currently bedevilled by flat sales and profits – is making its extensive agency line-up take the hit as it moves more money from agency fees into bigger media ...

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Facebook now main rival to Google in mobile ads

Facebook now main rival to Google in mobile ads

Facebook made about three quarters of its $3.82bn second quarter ad revenue from mobile, according to CEO Mark Zuckerberg, up from $2.8bn. Zuckerberg (left) is promising more of the same as Facebook’s still growing user base – now about 1.5bn ...

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How sticking with CHI paid off for Travelodge

How sticking with CHI paid off for Travelodge

One of the supposed truths about advertising is that repitches – defending your agency’s account against the blandishments of rivals – aren’t worth it. If a client is looking around, for whatever reason, then your time’s up. Why waste time ...

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ITV surfs buoyant UK ad economy

ITV surfs buoyant UK ad economy

There is still plenty of evidence that the UK adland boom is motoring on: figures from the Advertising Association and WARC show that adspend hit a record £4.7bn in the first quarter of 2015 – up 8.2 per cent on ...

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Sapient rides to the rescue of Publicis Groupe

Sapient rides to the rescue of Publicis Groupe

Big deals can make or break even the biggest companies and Publicis Groupe boss Maurice Levy seems to have struck gold with his $3.7bn acquisition of Sapient earlier this year. While the French-owned marcoms giant has just posted disappointing organic ...

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