Finance
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As you were: UK economic malaise blights IPA Bellwether survey
The latest IPA quarterly Bellwether survey found 57.4% of respondents with their marketing budgets unchanged in Q4, with the remainder…
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Does anyone know what’s going on at M+C Saatchi? Even M+C Saatchi…
The Saatchi name still counts for a lot in advertising, despite the fact that neither of the famous brothers is…
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Merciless Tesco keeps pressure on rivals with big brands promotion
Never one to rest on its laurels, Tesco is bouncing back from a successful Christmas with January’s launch of Everyday…
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David Patton: why AI will break advertising unless creativity Is priced properly
Advertising used to operate in a world where both thinking and making were expensive. Strategy development was a slow, detailed…
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MAA Ad of the Week: Financial Times from New Commercial Arts
Time was when journalists would be drilled to focus on who, what, where, when and how in news stories, preferably…
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Pablo punts AJ Bell’s investing for everyone
At some stage the UK government is going to run a campaign inviting the public to invest more in British…
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WPP aims to “democratise” AI with new Agent Hub
WPP is unveiling its latest package of AI goodies at CES in Las Vegas, namely Agent Hub on WPP Open…
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Tom Stone: what happens when Out of Home thinks like social?
There was something quietly revolutionary about the moment billboards stopped being billboards and started becoming content. Not just advertising you…
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Igor Blystiv: chaotic consumer behaviour is the new normal – how can marketers influence decisions?
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed…
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