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WPP’s GroupM closes on half of all UK media spend

WPP’s GroupM closes on half of all UK media spend

RECMA has revealed its UK media agency billings computations for 2013 and WPP/GroupM’s Mediacom was the biggest with billings of £2.65bn followed by Dentsu’s Carat with £1.96bn and another GroupM agency Mindshare with £1.84bn. in all the big networks accounted ...

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Omnicom is up as former merger partner Publicis falls

Omnicom is up as former merger partner Publicis falls

It’s not that long ago that Omnicom and Publicis Groupe were trying to arrange a $35bn merger. Perhaps it’s just as well they failed because the two giant companies seem to occupying not just different domiciles but different universes. Publicis ...

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Maxus shows benefit of branding in a grey market

Maxus shows benefit of branding in a grey market

Media agency evaluator RECMA has named WPP’s Maxus as the fastest growing media agency network in the world over the past five years. This follows growth of 13.3 per cent in 2013 with Maxus global billings hitting $11bn. In the ...

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