WPP’s Wunderman seems to be on a charge under the overall direction of WPP Digital boss Mark Read and now it’s won a whopper, Samsung Electronics’ CRM and loyalty marketing activity across Europe. The pitch was handled by Oystercatchers. Wunderman’s ...

Not being at Cannes I can’t speak about the quality of the presentations – I leave that to my good friend Jane Austin – but here’s an interesting one available on YouTube from McKinsey partner and digital wizz Jason Heller. ...

Is Publicis Groupe right to pull out of the Cannes International Festival of Creativity and all the other big international and (presumably) national awards? New Publicis boss Arthur Sadoun says it’s spending the money (Publicis probably spends upwards of $20m ...

By Anthony Svirskis As a case study in how a brand turned around its financial fortunes by wholeheartedly embracing the power of social media, Lego is a pretty difficult one to beat. At the turn of the millennium, the family-owned ...

The robots are taking over at Publicis Groupe Publicis Groupe is stopping all of its agencies around the world from participating in awards shows and trade shows for over a year, so no Cannes for them next year. The cash ...

That Arthur Sadoun doesn’t let the grass grow under his feet does he? Only a few weeks into the job as head of Publicis Groupe he’s announced the creation of a new artificial intelligence tool Marcel (named after Publicis founder ...

There are all sorts of new beasts padding through the media landscape and one such is MCap, a US-based media investment outfit. It’s just hired Omnicom head of global trading Andy Zonfrillo (left) as global MD which suggests it has ...

Publicis Groupe has announced what may be an important tie-up with Jack Ma’s Alibaba online behemoth in China (below), partnering in Alibaba’s Uni marketing framework to “generate deeper consumer insights, inform content decisions and enable true precision storytelling” through a ...

Another day another media agency disappears. This time it’s WPP’s Neo@Ogilvy, which employs a somewhat mind-boggling 1000 staff and ‘advisors,’ which is being absorbed into WPP media holding GroupM. Two weeks ago WPP rolled global media agency Maxus into MEC. ...

On this week’s #MediaSnack Tom and David consider how strategy has become more important than media buying in determining success and giving marketers an edge. The increasing role of media thinking also fits into their on-going analysis of key changes ...