Fifteen years ago, the business of selecting a roster of agencies was a relatively straightforward process. A client would need an advertising agency, a media agency and partners to help them with PR, promotions, direct marketing and perhaps design. In ...Read More »
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Blow for Interpublic as Craftworks production boss Fred Schuster goes it alone with new hybrid agency Fred&Co
The production agency/support agency business, currently dominated by TAG, just got a bit more interesting with the decision by Fred Schuster (left) to quit as CEO of Interpublic’s recently-established in-house operation Craftworks to start his own business, Fred&Co. Schuster, who’ll ...Read More »
Apple adds four new digital agencies and signals holding company fight for $1bn-plus global ad account
It’s strange to see the mighty Apple on the back foot but that seems to be the case in its titanic marketing battle with Samsung. Now Ad Age reports that the tech company is to hire four new digital agencies: ...Read More »
As soon as the sun comes out so do the awards/endless talk fests – Cannes isn’t that far away now, of course. Last week we had Adweek Europe in London and now it’s turn of MIPTV, another excuse to leg ...Read More »
Festival of Media top gongs go to Starcom and UM – but do media awards translate into business success?
Media Awards are funny things; effectiveness awards under another name. So a lot depends on the submission of skilful entries. But the recent Festival of Global Media Awards (held in Rome) seems to be pretty highly-regarded; among clients anyway judging ...Read More »
The key to success in the agency business is winning pitches, no matter how big or small you are. And when you’re the size of Sir Martin Sorrell’s WPP the bigger pitches – the only ones the company is really ...Read More »
New IPA report says marketers are failing to respond to needs of UK’s rapidly-growing ethnic population.
Blimey, don’t tell UKIP’s Nigel Farage about this. Britain’s ethnic ‘minorities’ are growing so rapidly that they won’t be that minor in years to come and – according to a new report from the IPA – it’s time advertisers woke ...Read More »
Here’s a big opportunity for an agency with more optimism than sense – Burger King is hunting a global ad agency. Burger King has had more agency reshuffles than it has items on its menu recently. The private-equity owned perennial ...Read More »
Ian Maynard of network: why shock tactics aren’t the only way for charities to win the donations battle
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even charities with limited budgets don’t have to use shock tactics to produce compelling, creative campaigns. There are over 180,000 ...Read More »
It really doesn’t get any better at Tesco – the supermarket giant is set to reveal another whopping fall in profits on April 16 (ten per cent is the consensus) and now finance director Laurie McIlwee is falling on his ...Read More »