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New style Publicis tightens hold on Walmart

WINDSOR, ON: SEPTEMBER 13, 2012 -- Walmart is pictured in Windsor on Wednesday, September 13, 2012.               (TYLER BROWNBRIDGE / The Windsor Star)  *for Barry Holmes expense story.

Is Publicis Groupe’s new “Power of One” – or POO as it’s becoming known in the trade – beginning to pay off? POO involves four overarching hubs: Publicis Communications, Media, Healthcare and Publicis.Sapient, the digital consulting arm. The new line-up ...

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WPP boosts European data business with Conexance buy


WPP has bought Conexance which it says operates the leading data co-operative for consumer transactions in France. Conexance is a database marketing with proprietary statistical modeling to identify consumer behaviours and attributes to predict future purchases. Conexance’s data cooperative includes ...

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Was adland even partly to blame for Brexit?


The consequences of Brexit are becoming more clear with Bank of England governor Paul Carney trying to steady the economic ship by relaxing banks’ capital requirements in the hope, possibly forlorn, that this will encourage them to keep lending. Commercial ...

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