On this week’s #MediaSnack Tom and David discuss the lifespan of the typical Chief Marketing Officer, typically the company’s most senior marketer. Inspired by Harvard Business Review’s recent paper Why CMOs never last, which reveals that 80 per cent of ...

Disruption has become one of the primary watchwords in modern marketing speak. There’s so much emphasis on the new and the shiny, on the world evolving at a massive rate propelled by technology. No wonder, then, that conventional wisdom has ...

The “Trump bump” which briefly materialised in the US following the election of himself seems well and truly over and it’s hitting the big marcoms groups. Omnicom’s global revenue dipped two per cent in Q2 2017 despite a strong performance ...

By Emily Reiffer Google processes billions of search queries on a daily basis. Here is only a handful of what people around the world search for: Product reviews Local businesses News updates Entertainment Tutorials Ranking for keywords that are relevant ...

Publicis Groupe seems to have stopped the rot in the first half of 2017, with increased net income of €387m against €381m last year. Revenue was up 1.9 per cent to €4.75bn but organic revenue growth, the key measure for ...

TBWA\London has hired new creative and planning chiefs in a search led by Lucky Generals, the agency it bought a majority stake in back in February. Saatchi ECD Andy Jex has joined as CCO and MullenLowe planning chief Anna Vogt ...

MullenLowe doesn’t sound the most exciting of agencies but there’s usually a surprise around the corner and this time it’s the Interpublic-owned agency’s plan to buy London independent 101. The Lowe component of the merger with US-focussed Mullen has been ...

The BBC has been forced by the Government to disclose its top paid “stars” and a rum lot they are. Presenters and actors employed by production companies (sometimes their own) are exempt. Here’s the list according to the Guardian. 1. ...

Marketers usually cut back budgets when times get tough – as they seem to be following the Brexit vote – but the new IPA quarterly Bellwether Report says they’re actually planning to spend more, chiefly on digital. This despite doom ...

The Us Army dumped McCann Worldgroup from its shortlist for a new agency for technical reasons, according to Ad Age. These included the formatting of unspecified documents and an inability to confirm McCann’s status as a certified contractor, despite the ...