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Aussie clients wake up to murky media deals

Aussie clients wake up to murky media deals

A little more light has been shining on the murky world of media buying, this time from Australia. Dentsu Aegis Network there has admitted that it negotiates ‘value banks’ (annual volume bonuses) with media companies, something that has attracted the ...

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Now Publicis Groupe lines up Relaxnews deal

Now Publicis Groupe lines up Relaxnews deal

Hyperactive Publicis Groupe, now the proud owner of $3.7bn Sapient, is tying up a much smaller deal – but an interesting one – for French press agency Relaxnews. Publicis is bidding €15m for Relaxnews, which employs about 100 people. Relaxnews, ...

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