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MDC buys Swedish award-winner Forsman & Bodenfors

MDC buys Swedish award-winner Forsman & Bodenfors

1982 saw the launch of two of the world’s premier creative agencies: Wieden+Kennedy (which remains independent) and Bartle Bogle Hegarty, now owned by Publicis Groupe. Four years later came a third, Forsman & Bodenfors, in the unlikely environs, perhaps, of ...

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