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The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that transparency in media trading is an issue that is attracting increasing attention and ...

London mini-marcoms group Karmarama Communications seems to be winning a new account every other week at the moment (the last being General Mills) and it’s just been appointed to handle Brussels-based online payment service Ogone after a pitch lasting a ...

There will be a few sweaty palms in two London agencies every time the phone rings over the next week or so as incumbent agency CHI & Partners and new pretender Now, set up by DLKW co-founder Mark Lund when ...

Nick Baughan (left) is managing director of Maxus, the newest WPP media agency and the fastest-growing in the UK. Here he explains how clients can determine which media agency is good for their business in the longer terms as well ...

WPP’s shares took a powder yesterday as analysts digested the unwelcome news that it had not achieved the margins desired (a 0.3 increase against the hoped-for 0.5) although the company increased both revenue and profits. In other words it’s becoming ...

Thee late Lord Thomson, who lost a packet when he owned The Times and Sunday Times in the UK, also owned Scottish Television, part of ITV. And he famously described commercial television in the UK as “a licence to print ...

MDC Partners, which describes itself as a ‘business transformation company’ these days, continues its high-wire act. Reading the small print of its accounts presentation for 2013 you can see that losses increased to $148.9m from $85.4m in 2012, blamed on ...

The world’s biggest ad war is between Samsung and Apple and Samsung agency 72andSunny has produced a new campaign in the US that uses an Apple-style approach to lambast its rival (remember Apple’s series of ads knocking Microsoft?) Samsung is ...

No-one could accuse Facebook of either sitting on its mountain of cash or failing to respond to fears that its core social network is losing its appeal to young people as their aunts and uncles populate its pages. Mark Zuckerberg’s ...

What on earth is Interpublic (IPG), which owns McCann, Draftfcb (or is it just FCB?), media agencies UM and Initiative and a gaggle of PR companies, going to do about Europe? It quietly announced last week that it’s to take ...