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Why a donation to MAA now helps everyone
Another year half over but trusty MAA is still registering more than 40,000 visits a month – from the obvious…
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Brands tap into Spider-Sense for Marvel’s ‘Brand New Day’ movie
The launch of Spider-Man: Brand New Day marks the super hero’s ninth live-action film since 2002, and brands are lining up…
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Co-op joins Apple, Waitrose, Maybelline in microdrama move
The microdrama business is expected to be worth $256bn by 2030, and while China still makes up 80% of the…
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World Cup’s commercial clout not in doubt. Ask Coca-Cola and Unilever
We’ve had a global rebrand, the controversial World Cup hydration breaks, and now a hyperlocal campaign based in Wakefield, Yorkshire…
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Burger King welcomes Boomers. After a fashion
Boomers are getting a rare moment in the spotlight in Buzzman Paris’ new campaign for Burger King. But it must…
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Aldi global shortlist down to three: Havas and Accenture are out
German discount supermarket Aldi, which operates more than 13,600 stores across 18 countries, has cut its shortlist to three. Omnicom,…
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American Eagle shows off latest signing Lamine Yamal in new campaign
Spain’s World Cup winning football team’s standout star, Lamine Yamal – who turned 19 during the tournament – is fronting…
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Meta bets on people in a wildly optimistic AI promo
Meta’s new campaign goes heavy on optimism around AI, somehow explaining this worldview by saying “We’re betting on people, and…
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Pets at Home: indulgent owners & expert staff star in new campaign
Pampered pets get their moment in the spotlight in T&P’s new campaign, which majors on Pets at Home’s staff and…
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