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Tag takes centre stage in new Tesco Hudl campaign

Tag takes centre stage in new Tesco Hudl campaign

Tesco has launched the new Hudl2, its budget tablet, with a cheeky chappie campaign that seems to be doing OK on YouTube. Rather surprisingly it’s from Tag, the mega-production agency which partners Wieden+Kennedy on the mainstream Tesco business. Historically Tag ...

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W+K agencies team up for global Citizen ‘brand movie’

W+K agencies team up for global Citizen ‘brand movie’

You don’t necessarily associate Citizen with leaps forward in technology but that’s what Wieden+Kennedy Amsterdam and Tokyo are doing with this ‘brand movie,’ ‘Better Starts Now,’ for the Japanese watch brand. Citizen is opening a flagship New York store in ...

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W+K’s new ‘Mandroid’ pulls for Old Spice

W+K’s new ‘Mandroid’ pulls for Old Spice

Wieden+Kennedy has returned to its favourite crumpet-packed beach (remember ‘Whatever’s Comfortable‘?), this time for Old Spice. It’s not quite the uber-winner the agency produced for Southern Comfort but funny enough, although my friend George Parker of Adscam demurs. George reckons ...

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