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W+K concocts Maynards ad comeback in 20 seconds

W+K concocts Maynards ad comeback in 20 seconds

Maynards Bassetts is launching its first big TV campaign in 20 years, ‘Tasty Intermissions’ from Wieden+Kennedy. There’s a series of 20-second spots rolling out over six months, The first being ‘Chunky’ for wine gums. ‘Squidgy’ for jelly babies: And ‘Chewy’ ...

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Nike and W+K back Rory as Masters looms

Nike and W+K back Rory as Masters looms

Golfer Rory McIlroy is trying to add the Masters to his collection of golfing majors (he has the other three) at the grand old age of 26 this weekend. He’s a Nike property, which caused him some pain when he ...

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Are these the top 30 women creatives in adland?

Are these the top 30 women creatives in adland?

When in doubt concoct a list seems to be the mantra of many online publications (good for accumulating clicks they think) and Business Insider has obliged with its list of the ’30 most creative women in advertising.’ Might this not ...

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W+K packs in the celebs and features for Samsung

W+K packs in the celebs and features for Samsung

We rather lost interest in the Oscars ads but here’s an interesting one that made its debut there – from Wieden+Kennedy Portland for Samsung’s Glaxy S7 edge. Featuring an all-star line-up including Wesley Snipes, Lil Wayne and main man William ...

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Arla’s ‘Best of Both’ takes the fight to supermarkets in Wieden+Kennedy launch campaign

Arla’s ‘Best of Both’ takes the fight to supermarkets in Wieden+Kennedy launch campaign

We’re always hearing about the dire fortunes prevailing in the milk industry – supermarkets grinding down prices, supermarkets grinding… – but giant co-operative Arla usually manages to put a brave face on things. Now it’s launching Arla ‘Best of Both,’ ...

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Bud Light’s Super Bowl final needs a punchline

Bud Light’s Super Bowl final needs a punchline

Wieden+Kennedy’s Bud Light Party for the Super Bowl is upon us (with Amy Schumer, Seth Rogen and now Paul Rudd and a cast of thousands) and…hmm. As with the teaser there’s a crescendo of hype. The problem with such an ...

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