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W+K Amsterdam tipped for Netflix in Europe

W+K Amsterdam tipped for Netflix in Europe

The Drum reckons that Netflix has appointed Wieden+Kennedy Amsterdam to handle its European business, which currently numbers about six million customers with the majority in the UK and Ireland. Netflix, which uses Crispin Porter+Bogusky in the US, has caused earth ...

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Tesco tries to light up Christmas

Tesco tries to light up Christmas

Here’s the impossible Christmas number; a feel good ad for, possibly, Britain’s most unloved company. So Wieden+Kennedy is proposing that ‘Tesco is here to help every step of the way.’ And it all fits with ‘Every Little Helps,’ the over-arching ...

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Tag takes centre stage in new Tesco Hudl campaign

Tag takes centre stage in new Tesco Hudl campaign

Tesco has launched the new Hudl2, its budget tablet, with a cheeky chappie campaign that seems to be doing OK on YouTube. Rather surprisingly it’s from Tag, the mega-production agency which partners Wieden+Kennedy on the mainstream Tesco business. Historically Tag ...

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