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W+K agencies team up for global Citizen ‘brand movie’

W+K agencies team up for global Citizen ‘brand movie’

You don’t necessarily associate Citizen with leaps forward in technology but that’s what Wieden+Kennedy Amsterdam and Tokyo are doing with this ‘brand movie,’ ‘Better Starts Now,’ for the Japanese watch brand. Citizen is opening a flagship New York store in ...

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W+K’s new ‘Mandroid’ pulls for Old Spice

W+K’s new ‘Mandroid’ pulls for Old Spice

Wieden+Kennedy has returned to its favourite crumpet-packed beach (remember ‘Whatever’s Comfortable‘?), this time for Old Spice. It’s not quite the uber-winner the agency produced for Southern Comfort but funny enough, although my friend George Parker of Adscam demurs. George reckons ...

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Neil Christie of W+K London: my top tips for Cannes

Neil Christie of W+K London: my top tips for Cannes

An obvious tip is the ‘My Name is Sweetie’ campaign to entrap paedophiles. It just won a black pencil at D&AD. Because – smart way of matching tech solution to the problem, worthy cause, seems to have actually worked, wish ...

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RB signs up creative hotshots Droga5 and W+K

RB signs up creative hotshots Droga5 and W+K

This should be interesting – RB (Reckitt Benckiser as was) has hired creative hotshots Droga5 in New York and Wieden+Kennedy HQ to handle three of its bigger global brands: Airwick and Clearasil for Droga5 and Finish for W+K. Interesting that ...

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W+K London tops Visible Measures’ kings of cute poll

W+K London tops Visible Measures’ kings of cute poll

Video monitor Visible Measures has produced another of its most popular virals list, this time for ‘cute’ ads from the UK, in time for that festival of cuteness, Easter. And the kings of cute appear to be Wieden+Kennedy, for Three ...

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W+K HQ goes back to reality for Maxwell House

W+K HQ goes back to reality for Maxwell House

Remember Maxwell House coffee? It used to be the perennial number two to Nescafe before coffee got taken over by baristas. Maybe it’s bigger in the States. Anyway current owner Kraft has handed it over to brand revival experts Wieden+Kennedy ...

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