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By Stephen Foster on May 23, 2013
It’s proving to be a pretty good year for California’s 72andSunny; top of Ad Age’s A-List and now the winner of the Grand Effie in the Effie Awards for most effective this and that. 72andS won with Activision Blizzard’s third instalment of its Call of Duty Modern Warfare franchise, effectively a trailer for the game [...]
Posted in Agencies, Clients, Creative, News | Tagged 72andsunny, activision blizzard, callof duty, computer game, grand effie, mdc, mizuno, ogilvy, omnicom, procter & gamble, spruce goose, wieden+kennedy
By Staff on May 22, 2013
Veteran tennis ace Roger Federer seems a charming chap but, until now his appearances in ads have been less than compelling – most notably in his performances for Gillette Fusion with Tiger Woods and Thierry Henry. But here he is using the new ‘flexible’ Nike Free 5.0 trainer for a little fly-swatting at his palatial [...]
Posted in Agencies, Clients, Creative, News | Tagged fly-swatting, free 5.0 trainer, gillette fusion, new TV campaign, nike, Roger Federer, Thierry Henry, Tiger Woods, wieden+kennedy
By Giles Keeble on May 15, 2013
I was looking again at Christopher Booker’s ‘The Seven Basic Plots’ and realised that the number of different kinds of ad is also limited. I’m sure I won’t be the first to make this observation and the basic formats may differ slightly and there may be some overlap. My list would include: the Claim, the [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged Christopher Booker, Giles Keeble, google chrome, Jim Aitchison, john hancock, modern classics, P&G 'moms' ad, seven basic plots, slice of life, wieden+kennedy
By Stephen Foster on April 24, 2013
Do you remember those cheesy old compilation records? “The best tracks from a boy band you’ll never hear from again – ever”? Well 2013 in adland may defy even the wit of music biz copywriters if it carries on like this. Can you think of a really good ad, a real show-stopper? God knows what [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged 2013, advertising, betc 'the bear', big dumb clients, chipotle, George Parker, guardian three little pigs, Joel Ewanick, most boring year ever, Sir Martin Sorrell, three campaign, wieden+kennedy, WPP
By Staff on April 17, 2013
Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer’s appeal to and synergy with the Chinese. W+K Portland certainly can’t be accused of ducking big issues; witness its debut campaign for Facebook verging on Douglas Adams territory and also [...]
Posted in Agencies, Clients, Creative, News | Tagged cars, China, chrysler, facebook, fiat, italy, la vita e bella, moms campaign, portland, procter & gamble, wieden+kennedy
By Staff on April 11, 2013
Neil Christie is managing director of Wieden+Kennedy London, one of the UK’s most awarded agencies and, since winning Tesco and Three among others, one of its biggest. He began his career in 1984 as a ‘lowly dogsbody’ (his words) at Allen Brady & Marsh, moving via Yellowhammer and BBH to become managing director of TBWA [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged apple, burger king, desert island ads, Neil Christie, stella, tango, vw, wieden+kennedy
By Stephen Foster on April 8, 2013
I really don’t get this ad for Facebook Home; from Wieden+Kennedy presumably. A guy gets on a plane, accesses FB Home and the characters on his Facebook page (who look like Ronald McDonald’s creepier cousins) take over the plane. Well, fine. Then he’s told to turn the bloody thing off; turns it back on again [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged anti-social, facebook, facebook home, phone app, tv campaign, wieden+kennedy, Youtube
By Staff on April 8, 2013
All this global malarkey can bring problems in its train and Heineken and agency Wieden+Kennedy seem to have stumbled on some of them in their latest campaign for Heineken’s sponsorship of the Champion’s League football. The new ‘global’ ad ‘Road To The Final’ shows the resourceful hero of the campaign finding a way to get [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged alcohol, brazil, Champions League, cuba, heineken, road to the final, tv campaign, wieden+kennedy, Youtube
By Stephen Foster on March 26, 2013
Forgot to buy the issue of Campaign with its ‘School Reports’ (sometimes questionable judgements of top UK agencies). Here’s what Wieden+Kennedy’s Neil Christie (left) thinks of them. Each year Campaign magazine does its ‘school report’ evaluation of the performance of UK agencies. For some reason – possibly to avoid indignant complaining by agencies outraged at [...]
Posted in Agencies, Analysis, Clients, News | Tagged campaign, claydon heeley, digital agency of the year, heineken, Neil Christie, school reports, uk agencies, wieden+kennedy, work club
By Staff on March 8, 2013
Social media agency We Are Social has appointed Jerome Courtial (left) as head of strategy. Courtial was previously lead global planner at Wieden & Kennedy Amsterdam, working as a global planning director on Coca-Cola and Nokia. Before this he was an engagement planner at BBH London. More recently, he worked as strategy director at Saint [...]
Posted in Agencies, Clients, News, Research | Tagged bbh, Jerome Courtial, new head of strategy, social media agency, we are social, wieden+kennedy
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