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Omnicom cranks up post-Publicis growth surge

Omnicom cranks up post-Publicis growth surge

It’s an ill wind….when Omnicom and Publicis Groupe aborted their $35bn merger back in the summer it looked likely that both marcoms giants would struggle to regain momentum but that doesn’t seem to be the case at all. While Publicis ...

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Publicis buys into Israeli ad tech company Matomy

Publicis buys into Israeli ad tech company Matomy

Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to locate and keep online customers. PG has the option to buy another 4.9 per cent. Tel Aviv-based Matomy listed its ...

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