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Global adland presents its very own Game of Thrones

Global adland presents its very own Game of Thrones

By Gordon Montgomery And so the Five Kingdoms of the advertising world continue their battle for supremacy. Still showing little sign of desiring to give up power, the ageing kings, Martin Sorrell of House WPP, John Wren of House Omnicom, ...

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Is India the key to Publicis’ $3.7bn Sapient deal?

Is India the key to Publicis’ $3.7bn Sapient deal?

Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap labour (for the most part) and lots of technology skills (office, left). But, as the mag also acknowledges, much of ...

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Omnicom cranks up post-Publicis growth surge

Omnicom cranks up post-Publicis growth surge

It’s an ill wind….when Omnicom and Publicis Groupe aborted their $35bn merger back in the summer it looked likely that both marcoms giants would struggle to regain momentum but that doesn’t seem to be the case at all. While Publicis ...

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Publicis buys into Israeli ad tech company Matomy

Publicis buys into Israeli ad tech company Matomy

Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to locate and keep online customers. PG has the option to buy another 4.9 per cent. Tel Aviv-based Matomy listed its ...

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