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Now Publicis Groupe lines up Relaxnews deal

Now Publicis Groupe lines up Relaxnews deal

Hyperactive Publicis Groupe, now the proud owner of $3.7bn Sapient, is tying up a much smaller deal – but an interesting one – for French press agency Relaxnews. Publicis is bidding €15m for Relaxnews, which employs about 100 people. Relaxnews, ...

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VivaKi dismantles centralised ad trading operation

VivaKi dismantles centralised ad trading operation

Publics Groupe’s VivaKi digital media operation has joined the agency groups in apparent full retreat from proprietary ad trading, dismantling its 120-strong ad trading unit and despatching them back to individual Publicis agencies. WPP has already moved in the same ...

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What’s next for Publicis as it seals Sapient deal?

What’s next for Publicis as it seals Sapient deal?

Publicis Groupe has finally sealed its $3.7bn takeover of technology company Sapient (which also includes the Sapient Nitro agency) after finally persuading the US authorities that French ownership of the company – which works on US defence business – poses ...

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Global adland presents its very own Game of Thrones

Global adland presents its very own Game of Thrones

By Gordon Montgomery And so the Five Kingdoms of the advertising world continue their battle for supremacy. Still showing little sign of desiring to give up power, the ageing kings, Martin Sorrell of House WPP, John Wren of House Omnicom, ...

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Is India the key to Publicis’ $3.7bn Sapient deal?

Is India the key to Publicis’ $3.7bn Sapient deal?

Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap labour (for the most part) and lots of technology skills (office, left). But, as the mag also acknowledges, much of ...

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