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By Staff on January 26, 2012
Publicis Groupe’s Maurice Levy has been a bit slow out of the blocks in 2012 compared to great rival Sir Martin Sorrell of WPP but the French marcoms giant has broken its duck for the new year by buying Moscow’s The Creative Factory, a non-traditional agency specialising in shopper marketing, events and digital production. TCF [...]
Posted in Agencies, Clients, Media, News | Tagged aegis, Alex Shifrin, burger king, carat, general motors, idea, ikea, israel, Jordan, Maurice Levy, media agency, moscow, publicis groupe, russia, saatchi & saatchi, Sam Rothman, shalmor avnon amichay, Sir Martin Sorrell, starcom, tcf, the creative factory, union media, WPP deals
By Stephen Foster on January 25, 2012
For years now Carat owner Aegis has been seen as a tasty item on the menu for one of the acquisitive marcoms companies, possibly as one to be divided up between them as WPP for example, which owns MediaCom, Mindshare and MEC under its GroupM banner, would be prevented from buying the whole lot. Or [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged aegism carat, general motors, ipsos, isobar, Jerry Buhlmann, Joel Ewanick, Luis Di Como, Mark Craze, mec, mediacom, mindshare, omd, publicis groupe, Robert Lerwill, starcom, Stuart Smith, synovate, unilever, Vincent Bollore, vizeum
By Stuart Smith on January 24, 2012
It seems the keeper of the world’s third largest advertising budget is a bit of a tease. Only the other day Joel Ewanick, General Motors global chief marketing officer, was telling us that, six months into the review, he simply couldn’t make up his mind about where to place GM’s $4.26bn advertising budget. Agencies on [...]
Posted in Agencies, Clients, Media, News | Tagged $3bn budget, carat, chevrolet, general motors, global media review, goodby silverstein, Joel Ewanick, mccann-erickson, Nick Brien, publicis groupe, starcom mediavest, Stuart Smith
By Stephen Foster on January 23, 2012
Everybody can make an ad these days it seems and Microsoft has turned to Publicis Groupe-owned digital agency Razorfish (which it knows pretty well as it used to own it) for its new TV campaign ‘Bing is for doing.’ The TV business moved from JWT last May, we thought to Crispin Porter+Bogusky, but this campaign [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged bing, bing is for doing, crispin porter+bogusky, freestyler skier, JWT, Kevin Pearce, Microsoft, new campaign, nfl super bowl, publicis groupe, razorfish, Sarah Burke, snowboarder
By Stephen Foster on January 19, 2012
The Cannes Lions international Festival of creativity (hereafter to be known as Cannes Lions) is launching yet another award, this time for Branded Content & Entertainment. The jury will be headed by Avi Savar (pictured), founder of social media agency Big Fuel. Among the award’s criteria are showing “how a brand has successfully worked independently [...]
Posted in Agencies, Clients, Creative, News | Tagged Avi Savar, big fuel, branded content & entertainment award, cannes lions, good morning america, Jon Bond, Kirshenbaum Bond, publicis groupe
By Stephen Foster on January 18, 2012
Publicis Groupe has added yet another digital company to its vast array of same, France’s Mediagong agency which employs about 50 people and will work with Leo Burnett. Mediagong’s clients include Accor hotels, Bel, Crédit Agricole, Danone, Dessange International and Lindt. At the same time (well, yesterday) WPP has bought yet another Chinese company, social [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged aegismipsos, big fuel, China, cic, Dell, france, general motors, kantar, leo burnett, Maurice Levy, mediagong, Nestle, publicis groupe, Sir Martin Sorrell, tns, WPP
By Stephen Foster on January 16, 2012
Publicis Groupe boss Maurice Levy may still be waiting to see if General Motors’ Joel Ewanick dumps his company from GM’s $3bn global media account but another high profile client, Sprint’s Bill Malloy (pictured), is doing his best to soften any blow by adding Sprint’s $1bn media account to the creative and digital business he [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged $1bn media account, Antony Young, Bill Malloy, Dominic Proctor, general motors, Joel Ewanick, Maurice Levy, media reviews, mindshare, publicis groupe, Sir Martin Sorrell, sprint, team sprint, unilever
By Stuart Smith on January 12, 2012
It’s difficult not to feel a smidgen of sympathy for General Motors whirlwind marketing supremo, Joel Ewanick (pictured). Clearly he’s bitten off more than even he can chew with a stupendous $5bn global creative advertising and media planning/buying review. Five months into the review, reaching a decision is causing him sleepless nights. Or so he [...]
Posted in Agencies, Clients, Media, News | Tagged Ad Age, big fuel, buy option, chevrolet, general motors media review, Joel Ewanick, Laura Lang, publicis groupe, social media, vivaki
By Stephen Foster on January 6, 2012
Crowd-sourcing is all the rage these days (as is digital of course) and newish US-based SEM specialist Trada is using it to provide advertisers with ad packages devised by ‘crowd-sourced specialists, ie freelances. It’s a clever idea and Trada claims that its freelances can earn up to $14,500 per month putting the packages together, up [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 24/7 real media, bing, crowd-sourcing, digital ad packages, facebook packages, foundry ventures, freelances, google, publicis groupe, razorfish, sem marketing, trada, WPP, yahoo
By Stephen Foster on January 2, 2012
At the fag end of 2010 we awarded our Person of the Year gong to Irene Rosenfeld of Kraft. You might not like her much but she gets things done (like buying Cadbury) and in 2011 was also probably the most significant person in advertising and marketing by announcing that Kraft was to be split [...]
Posted in Agencies, Clients, Creative, Finance, News, Research | Tagged Andrew Robertson, bartle bogle hegarty, bbdo, carat, david jones, dentsu, Elizabeth Badinter, general motors media, Iren Rosenfeld, Jerry Buhlmann, Maurice Levy, mcgarrybowen, Nick Brien, omnicom, person of the year, publicis groupe, Sir Martin Sorrell, wieden+kenndey
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