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By Angie Dean on May 14, 2013
Digital agency LBi has won the assignment to revamp number one footcare company Scholl’s website. LBi, which won the business after a pitch, will start its website work in Italy. This will be supported by by social media activity and online PR to boost traffic to the website. Scholl global digital manager Ankita Sayal says: [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged digital account, digitas, lbi, publicis groupe, scholl, website win, WPP
By Stephen Foster on May 2, 2013
The US CLIO Awards have announced their top gongs and the winners are: Network of the year: Ogilvy & Mather; and Grand Clios to BBH London, Cheil Worldwide, Digital Domain, JWT San Juan and Marcel Worldwide (in Paris). Google was Advertiser of the Year. Other winners include: Hall of Fame, Design: Turner Duckworth, San Francisco; [...]
Posted in Agencies, Clients, Creative, News | Tagged bbh, clio awards, marcel worldwide, ogilvy & mather, publicis groupe, Will.I.Am
By Stephen Foster on April 26, 2013
He’s a veritable babbling (or burbling) brook that Martin Sorrell. This morning he was on the airwaves again; promoting (or defending) WPP’s first quarter results and referring inter-alia to a world economy with a ‘corrugated’ bottom, bumps here and there presumably. But at least he didn’t replicated last year’s howler when he said that paying [...]
Posted in Agencies, Analysis, Creative, Finance, Media, News, PR, Research | Tagged advertising, akqa, digital, Hill & Knowlton, market research, PR, publicis groupe, Q1 2013 results, Sir Martin Sorrell, WPP
By Stephen Foster on April 26, 2013
First up Huntsworth boss Lord Chadlington (Peter Gummer as was) says he wanted to buy leading Chinese PR firm Blue Focus. But now BF, led by Oscar Zhao (left), has, in effect, turned the tables by buying 19.8 per cent of Chadlington’s firm for £36.5m, valuing it at a lofty £180m. This deal has a [...]
Posted in Agencies, Clients, Finance, Politics, PR | Tagged aegis, asia, blue focus, China, deal, dentsu, hunstworth, Lord Chadlington, omnicom, PR, publicis groupe, WPP
By Stephen Foster on April 19, 2013
Investors prefer companies to be boring when it comes to announcing quarterly results and the marcoms gang looks unlikely to disappoint them. Omnicom has followed Publicis Groupe in announcing more or less ‘as you were’ figures for the first quarter of 2013; as you were in the sense of little or no overall growth compared [...]
Posted in Agencies, Analysis, Finance, News, Research | Tagged akqa, digital, europe, John Wren, kantar, lbi, market research, Maurice Levy, omnicom, publicis groupe, Q1 2013, results, Sir Martin Sorrell, WPP
By Stephen Foster on March 20, 2013
Last year Publicis Groupe bought international digital agency LBi for $540m and, once the dust had settled, decided to merge it with Digitas, the Boston-based digital operation it bought in 2006 for a rather more eye-watering $1.3bn. Which made you think: why does it need LBi and Digitas if the two agencies do more or [...]
Posted in Agencies, Clients, Finance, News | Tagged Colin Kinsella, digital agencies, digitaslbi, Interpublic, Maurice Levy, publicis groupe, Tony Weisman
By Stephen Foster on March 12, 2013
Then there were three? There are four big marcoms holding companies (if you exclude Dentsu which is still 90 per cent Japan as it waits for clearance from China to buy Aegis): WPP, Omnicom, Publicis Groupe and interpublic (IPG). Late last year all the chatter was that Publicis Groupe had made an informal approach for [...]
Posted in Agencies, Finance, News | Tagged Interpublic, IPG, Jim Edwards, Maurice Levy, Michael Roth, omnicom, publicis groupe, takeover, WPP
By Stephen Foster on March 12, 2013
Not that much has been going right for Interpublic (IPG) on the agency front recently but General Motors is riding to the company’s rescue. Interim CMO Alan Batey has been busy unravelling former CMO Joel Ewanick’s many controversial decisions since Joel was turfed last year and now luxury brand Cadillac is reported to be headed [...]
Posted in Agencies, Clients, Creative, News | Tagged account move, Alan Batey, cadillac, campbell ewald, chevrolet, commonwealth, fallon, general motors, Interpublic, IPG, Joel Ewanick, publicis groupe
By Stuart Smith on March 11, 2013
So, what was all that about? HSBC’s group marketing director Chris Clark (left) calls a review of the “£400m” (actually rather less these days) global account late last year. Well, not exactly a review. More a series of private meetings that happen to take in the incumbent agency’s rivals at Omnicom, IPG and Publicis – [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged ad review, Chris Clark, hsbc, in the future, IPG, JWT, omnicom, publicis groupe, the world's local bank
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