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By Stephen Foster on March 22, 2012
Publicis Groupe’s number two Jean Yves-Naouri described modern advertising as ‘geek but deep’ the other day and ad agency Mother in the UK seems to have had the same thought. The agency has followed its appointment to handle handset company HTC around the world with another big global tech account, the launch of Acer’s Aspire [...]
Posted in News | Tagged acer, apire s5 ultrabook, Dylan Williams, geek but deep, global launch, htc, Jean-Yves Naouri, macbook air, mother uk, publicis groupe
By Stephen Foster on March 20, 2012
Nielsen is the world’s biggest research operation, chiefly through its giant US TV contract, while WPP owns Kantar, the second-placed researcher. WPP also owns numerous media agencies under the GroupM banner. So both friends and foes will be intrigued (and, in the latter case, possibly alarmed) by the following announcement made yesterday: NEW YORK – [...]
Posted in Agencies, Media, News, Research | Tagged combined tv and online research, digitas, groupm, Interpublic, kantar, New York, nielsen, omnicom, publicis groupe, razorfish, Steve Hasker, WPP
By Stephen Foster on March 19, 2012
It’s one thing to win these whopper global accounts, quite another to make them work. Last year Aegis-owned Carat won the $3bn General motors global media account, mostly from Publicis Groupe’s Starcom but also from about 50 or so agencies handling bits and pieces across the world (Carat handled GM in Europe). The deal is [...]
Posted in Agencies, Clients, Creative, Finance, News, Politics, PR | Tagged 200 staff, aegis, carat, detroit, digital, general motors, Martin Cass, new office, publicis groupe, social media, starcom
By Staff on March 19, 2012
Sadly it’s a Brooklyn-based digital agency rather than a rival to space-hopping Richard Branson. But Sir Martin Sorrell’s WPP, ever keen to add to its digital offer, is reported to have bid $12.5m for the Brooklyn, New York agency that numbers Adobe, HBO, Skittles, Victoria’s Secret and Land’s End among its clients. But there is [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged adobe, big spaceship, brooklyn digital agency, hbo, iris capital management, land's end, Maurice Levy, OP venture capital, orange, publicis groupe, Sir Martin Sorrell, skittles, victoria's secret, WPP, €300m fund
By Stephen Foster on March 12, 2012
Publicis Groupe and France Telecom’s Orange have advanced their plans to set up a big new tech and new media venture capital fund by teaming up with Iris Capital Management in a deal with sees PG and FT taking a 24.5 per cent stake each in Paris-based Iris. PG and Orange will contribute €150m to [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged europe, france, france telecom, iris capital management, Maurice Levy, new media, op, op ventures global, orange, publicis groupe, seed capital, silicon valley, technology, venture capital, vivaki
By Staff on March 12, 2012
It seems entirely appropriate that Fred & Farid, the indie Paris agency 30 per cent owned by Havas chairman Vincent Bollore, is planning to set up shop in Shanghai in a former opium warehouse. It’s also not really a surprise that the enfants terrible are making a big song and dance now about something that [...]
Posted in Agencies, Clients, Creative, News | Tagged audi, China, eddi&son, Farid Mokart, Feng Huang, fred & farid, Fred Raillard, furious monkeys, Gregoire Chalopin, havas, hello sunshine, kronenbourg, marcel, Marcel Bleustein-Blanchet, Maurice Levy, paris, publicis groupe, shnghai office, Vincent Bollore, Weight Watchers
By Stephen Foster on March 8, 2012
Publicis Groupe COO and China boss Jean-Yves Naouri (pictured) has been uncorking his cheque book again, this time buying two ‘experiential’ marketing agencies King Harvests and Luminous. King Harvest operates in a number of mainland China locations and its 100 or so staff work for Bosch, Haier, Sanyo and Siemens among others. Luminous has offices [...]
Posted in Agencies, Clients, Finance, News, PR | Tagged Antony Spanbrook, China, emotion, experiential agencies, hong kong, Jean-Yves Naouri, king harvests, Laura Lee, luminous, macau, Maurice Levy, msl, o&r car agency, publicis groupe, singapore, Sir Martin Sorrell, WPP
By Stephen Foster on March 5, 2012
Aegis Group, owner of the Carat and Vizeum media buying networks, is a force to be reckoned with these days and one of its most interesting aspects is its other business, digital agency network Isobar. In recent years the big traditional agency networks have succeeded in reining in digital independents by poaching their staff and, [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged acquisition, aegis, carat, chinese clients, cmcc, cofco, elink, icbc, isobar, publicis groupe, vizeum, web agency
By Stephen Foster on March 2, 2012
Mcgarrybowen was the US agency of the year in 2011, winning a string of big accounts with its no-nonsense old-style Madison Avenue approach to business. These included Bud Light, Burger King, Sears, United Continental and sone brands from Kraft. The agency, owned by Japanese giant Dentsu and headed by 72-year old former Y&R veteran John [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, brussels, bud light, burger king, CHI, dentsu, dusseldorf, jim Kelly, John Lewis, John McGarry, london launch, Maurice Levy, mcgarrybowen, publicis groupe, rkcr/y&r, sears, tag, united continental, WPP
By Stephen Foster on March 2, 2012
Havas CEO David Jones (pictured) has made his first major move since taking over from majority shareholder Vincent Bollore last year by ditching the 20-year old Euro RSCG brand name and restructuring the company into Havas Advertising and Havas Media with Havas Digital as a separate umbrella brand within Advertising. This presumably means the end [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged david jones, Euro RSCG, eurocom, havas, havas advertising, havas digital, havas media, media planning group, mpg, publicis groupe, Sir Martin Sorrell, Vincent Bollore, WPP
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