By Staff on May 15, 2012
Brand owners rather than brands are becoming the stars in 2012 with Procter & Gamble emerging from its Cincinnati fastness to feature in its own ads, Unilver continuing its high profile sustainability programme and others like PepsiCo trying to make itself synonymous with music. Now dear old Kellogg’s, 90 years old this year (106 if [...]
Posted in Agencies, Clients, Creative, News | Tagged 90 years old, athletes, corn flakes, corporate retread, frosted flakes, interbrand, kellogg's, let's make today great, london olympics, Mark Baynes, new logo, new lopgo, PepsiCo, pop tarts, procter & gamble, project signature, special k, unilever, vml
By Staff on May 14, 2012
Will the next CEO of French marcoms business Publicis Groupe be based in China? He just might if it falls to Jean Yves-Naouri (pictured) to succeed Maurice Levy. Naouri, COO of PG and one of the favourites to succeed Levy has been charged with boosting PG’s presence in China and he’s tackling the task with [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged China, e-commerce, genedigi, interactive communications, Jean-Yves Naouri, king harvests, longtuo, Maurice Levy, publicis groupe, razorfish
By Staff on May 13, 2012
Is this how we see bosses cum entrepreneurs these days? Once sleepy Swiss tennis shoes brand K-Swiss won Client of the Year at New York’s One Show for this campaign by 72andSunny featuring its (fictional) MFCEO, played by Eastward and Down star Kenny Powers. Not a bit like our own dear Sir Richard Branson. Well [...]
Posted in Agencies, Clients, Creative, News | Tagged 72andsunny, client of the year, creative week, eastward and down, fashion week, k-swiss, Kenny Powers, little marina, mother, New York, one show, target, tennis shoes
By Staff on May 11, 2012
Those humorists at Clemenger BBDO Melbourne have struck again. Last time it was for a moving opus for Tetley Tea, this time with ‘Runaway Train’ for new client Mars. Mars has won this year’s Advertiser of the Year gong at Cannes. Maybe the award is a bit more deserved than it first seemed.
Posted in Agencies, Clients, Creative, News | Tagged advertiser of the year, cannes, clemenger bbdo melbourne, first ad, mars, mars bar, runaway train, tetley tea
By Staff on May 11, 2012
Here’s a press release from WPP’s media management company GroupM citing its high rating in a survey from respected media futurists Forrester Research. But could someone tell us what it means? NEW YORK – GroupM’s Business Science unit and its LIVE technology platform have been cited by a leading independent evaluator as a top provider [...]
Posted in Agencies, Media, News, Research | Tagged business sciences unit, cross-channel attribution, Dominic Proctor, forrester research, gobbledygook, groupm, live platform, Media, WPP
By Staff on May 9, 2012
This is very ingenious from Dare Vancouver for Honda Civic, a test drive on the Yahoo! entertainment page to illustrate the proposition that ‘driving is fun again.’ Honda Civic Content City from thisisdare on Vimeo. “We liked the idea on paper right away, but we knew it would take a lot of problem solving and [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Addie Gillespie, dare vancouver, digital, hatch studios, honda civic, jungle media, Mia Thomsett, Richard Rosenman, Rob Sweetman, test drive, yahoo entertainment page
By Staff on May 8, 2012
Sir Martin Sorrell has been taking time out from trying to sort a diplomatic incident ‘twixt Argentina and the UK provoked by the latter’s Y&R ‘Malvinas’ commercial, to address the US Association of National Advertisers Financial Management Conference in sunny Florida. In it he no doubt pleased his audience of procurement executives and others by [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged argentina, association of national advertisers financial management coference, bank of america, coors, Dell, enfatico, JWT, malvinas ad, O&M, Sir Martin Sorrell, team wpp, uk, working horizontally, WPP, y&r
By Staff on May 7, 2012
Six agencies appear to have made the cut for the first presentations for the £110m Tesco UK account: McCann, SapientNitro, VCCP, WCRS and WPP-owned Grey and JWT. The list may be added to but many people’s favourite Publicis seems to have been ruled out because sister agency Saatchi & Saatchi handles Asda (a long-time Publicis [...]
Posted in Agencies, Clients, News | Tagged Asda, dixons, Dudley Moore, Frank Lowe, JWT, Lowe Howard-Spink, m&s saatchi, mccann, oystercatchers, Paul Hammersley, Paul Weinberger, publicis, saatchi & saatchi, sapientnitro, Tesco, the red brick road, vccp, wcrs
By Staff on May 4, 2012
More strife has emerged in the ever-interesting UK outdoor industry with Alastair Lines of Canary Wharf Media accusing industry trade body the Outdoor Media Centre of overplaying the benefit new digital sites are bringing to the wider industry, neglecting the promotion of traditional outdoor formats (still the vast majority) and including what he calls the [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged active, aegis, Alastair Lines, asus, barter companies, canary wharf media, cbs outdoor, Clear Channel, ipm, JC Decaux, Mike Baker, miroma, office of fair trading, omc, omnicom, outdoor media centre, postar research system, q1 outdoor revenue, uk outdoor market, vast commissions, WPP
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