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Anti-Trump ads storm Super Bowl

A while ago JWT produced a report a report saying that people were swayed by brands in their political choices. We thought this was a bit over the top but that’s before we’d seen some Super Bowl ads. Budweiser has ...

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New Bellwether report reveals buoyant spending despite Brexit fears

Brexit? What Brexit? The latest IPA Bellwether report into marketers’ spending plans (300 of them) in Q4 2016 shows that 12.9 per cent actually increased budgets despite widespread fears/predictions that the vote to leave the EU and, in all likelihood ...

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What really happens at Trump HQ

Won’t be able to make it to Davos this year (but give my regards to Gretel). You can bet that everyone there will be fretting about Trump and Putin in that order, including our own dear Sir Martin Sorrell of ...

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