By Staff on May 18, 2012
Ybrant Digital, the Indian global digital marketing company, announced today that it has agreed to buy three big websites, PriceGrabber, LowerMyBills and ClassesUSA.com, from information services giant Experian. PriceGrabber is a price comparison shopping business which powers Yahoo! and MSN shopping. LowerMyBills.com is a one-stop destination that offers savings through relationships with more than 500 [...]
Posted in Clients, Finance, Media, News | Tagged $175m website deal, classes usa, experian, experian interactive, India, lowermybills, pricegrabber, Steve Krenzer, Suresh Reddy, ybrant digital
By Stephen Foster on May 18, 2012
Vaginas seem to be popping up all over the place in ads these days and cheekily-named Sir Richard’s Condoms has produced this film, ‘Vagina Rules,’ by TDA/Boulder for National Women’s Health Week in the US revealing what women definitely do not want in their vaginas. SRC isn’t that Sir Richard of course, his condom brand [...]
Posted in Agencies, Clients, Creative, News | Tagged Austin O'Connor, chemicals, Jonathan Schoenberg, mates, national women's health week, online film, onlychild, Sam Miller, Sir Richard Branson, sir richard's condoms, tda/boulder, vagina etiquette, vagina rules
By Stephen Foster on May 18, 2012
For a couple of years at least the UK media markets have been defying gravity, showing reasonable growth (in the circumstances) despite a wider economy that’s stagnant at best. Over the weekend UK PM David Cameron (pictured) will be hobnobbing with the G8 group of industrial nations at Barack Obama’s Camp David weekend place. He [...]
Posted in Finance, Media, News, Politics | Tagged Barack Obama, bully pulpits, camp david, coalition government, daily mail, David Cameron, deficit reduction, france, Francois Hollande, ft, g8, George Osborne, Greece, leveson inquiry, liberal democrats, Martin Wolf, news corporation, Nick Clegg, Sir Martin Sorrell, slash and burn, Sly Bailey, spain, stagnation, Sun, trinity mirror, uk economy, Vince Cable, WPP
By Stephen Foster on May 18, 2012
Gentle humour, good casting and clear storytelling are a compelling combination in any ad and there seem to loads of new ones in the US deploying this holy trinity. Here’s one from new(ish) BMW agency Kirshenbaum Bond Senecal for its ‘Ultimate Service’ offer. For years, of course, the running joke about any German car is [...]
Posted in Agencies, Clients, Creative, News | Tagged bmw, euro, german cars, holy trinity, humour, kirshenbaum bond senecal, pfennig, ultimate service, us ads
By Stephen Foster on May 18, 2012
US solar energy provider Sunrun has produced a neat new campaign through Heat San Francisco, ‘Let’s Be Honest,’ showing the real reason people switch to solar: saving money rather than saving the planet (in this case ‘Dolphin Babies’). Here’s another one, ‘Organically.’ The copywriters were Jeff Guenther and Ben Salsky, art directors Mark Lawson and [...]
Posted in Agencies, Clients, Creative, News | Tagged Ben Salsky, biscuit filmworks, dolphin babies, heat san francisco, Jeff Guenther, ken's salad dressings, let's be honest, Mark Lawson, Mark Potoka, Mike Maguire, new campaign, solar energy, sunrun
By Angie Dean on May 18, 2012
Here’s some intriguing intelligence from the London Evening Standard’s City Diarist. The Channel 4 press office has just leaked to me details of the next Celebrity Come Dine With Me. I can’t wait. You must know the programme. Four or five people who live in the same town take it in turns each night of [...]
Posted in Agencies, Finance, Media, News, PR | Tagged buyout plans, celebrity come dine with me, Channel 4, chime communications, city diary, london evening standard, Lord Bell, Lord Chadlington, Piers Pottinger, saatchi & saatchi, Sir Martin Sorrell
By Stephen Foster on May 17, 2012
Here’s an idea for free: you could remake the great director’s The Birds (the one where his favourite blonde cum victim Tippi Hendren is besieged by the first version of Angry Birds) with fluffy white rabbits. As in this ad by MMB Boston for Ken’s (born in a grwat steak house) Salad Dressings. It was [...]
Posted in Agencies, Clients, Creative, News | Tagged Alfred Hitchcock, angry birds, biscuit filmworks, fluffy white rabbits, Jerry Cronin, ken's salad dressings, Liz Albrecht, Mike Maguire, mmb boston, the birds, Tippi Hendren
By Staff on May 17, 2012
It’s Facebook IPO day tomorrow and the web is awash with reports saying why ads on the social media site don’t work very well. A new report from internet marketing firm Wordstream adds to the volume, claiming that Facebook’s click-through rate (ad clicks against impressions) is just 0.05 per cent against Google Display’s 0.4 per [...]
Posted in Clients, Finance, Media, News | Tagged $10m ads, click-through rates, display ads, facebook, general motors, google, ipo, Larry Kim, the register, wordstream
By Stephen Foster on May 17, 2012
Chipotle’s ‘Back to the Start’ from Creative Artists Agency won the film Grand CLIO at this year’s awards of the same name in New York while Wieden+Kennedy’s ‘Grrr’ ad for Honda Diesel won the Hall of Fame Award for more elderly ads (five years old or more). Amid a plethora of awards Ogilvy & Mather [...]
Posted in Agencies, Clients, Creative, News | Tagged Adam Foulkes, Alan Smith, Annie Liebowitz, Anthony Bourdain, bbdo, chipotle, clio awards, creative artists agency, fallof dame, film grand clio, honda diesel grrr, Johnny Kelly, New York, nexus productions, ogivly & mather, Piyush Pandey, smuggler, volkswagen, wieden+kennedy london, Willie Nelson
By Stephen Foster on May 17, 2012
WPP’s Ogilvy and Mindshare are the top creative and media agencies in India respectively, according to newspaper The Economic Times’s Brand Equity survey. Ogilvy has occupied the top creative slot in the survey since 2005 with WPP sibling JWT coming second three years in a row. Interpublic’s Lowe Lintas came third this year with Omnicom’s [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Arun Nanda, brand equity survey, clio awards, economic times, edelman, havas media, hungama digital media entertainment, Interpublic, JWT, lifetime achievement award, lowe lintas, mindshare, mudra, network of year, ogilvy, omnicom, Piyush Pandey, rediffusion, Sir Martin Sorrell, webchutney
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