News
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TBWA as you never imagined it
The late great Jay Chiat (he of TBWA\Chiat Day) once asked: “How big can you get before you get bad?”…
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VCCP sets the kids (almost) free with Dairylea summer push
The UK is in the middle of the long school summer holiday, and VCCP’s new ad for Dairylea Dunkers cleverly…
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George Parker: AI Slop gets sloppier.
Just one month ago, MAA Staff, in their infinite wisdom wrote.. “WPP is launching its new Enterprise Solutions suite, one…
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Why don’t we just forget about AI?
Later this week Cindy Rose, a former Microsoft executive, will doubtless tie herself in knots trying to explain how “agentic”…
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Adidas wins World Cup – shareholders take flight
Adidas sales roared ahead in the World Cup – thanks to Timothée Chalamet among others – with Q2 sales reaching…
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Ocean Outdoor UK retains Canary Wharf DOOH contract
New programme to include immersive experiences and augmented reality. Ocean Outdoor UK has retained the rights to manage CWG’s Digital…
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Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging…
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Brands tap into Spider-Sense for Marvel’s ‘Brand New Day’ movie
The launch of Spider-Man: Brand New Day marks the super hero’s ninth live-action film since 2002, and brands are lining up…
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Co-op joins Apple, Waitrose, Maybelline in microdrama move
The microdrama business is expected to be worth $256bn by 2030, and while China still makes up 80% of the…
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