By Stephen Foster on May 15, 2012
The BBC’s The Apprentice is following (some) current marketing thinking by making its annual ‘2012 marketing challenge’ one that focuses on integrated marketing as opposed to its traditional adland visit. The Apprentice is Lord (Alan) Sugar’s annual attempt to find a wannabee tycoon who can put up with his unpleasant approach to business. In this [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged BBC, Beri Cheetham, bibendum, Billington Cartmell, challenge, english sparkler, english wine, Herbert Hall, integrated agency, integrated marketing, Jason Nicholas, Lord Sugar, Nick Hall, Simon Callender, the apprentice
By Stephen Foster on May 15, 2012
Former News International CEO Rebekah Brooks has, as expected, been charged by the UK’s Crown Prosecution Service with three charges of conspiracy to pervert the course for allegedly removing and concealing information pertaining to the Metropolitan Police’s investigations into phone hacking and illegal payments to police officers. Rather unexpectedly Brooks and her husband Charlie have [...]
Posted in Media, News | Tagged bail, charges, Charlie Brooks, conspiracy to pervert the course of justice, leveson inquiry, news corporation, News International, phone hacking, Rebekah Brooks, Robert Jay QC, unprecedented posturing, weak and unjust decision
By Staff on May 14, 2012
Will the next CEO of French marcoms business Publicis Groupe be based in China? He just might if it falls to Jean Yves-Naouri (pictured) to succeed Maurice Levy. Naouri, COO of PG and one of the favourites to succeed Levy has been charged with boosting PG’s presence in China and he’s tackling the task with [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged China, e-commerce, genedigi, interactive communications, Jean-Yves Naouri, king harvests, longtuo, Maurice Levy, publicis groupe, razorfish
By Angie Dean on May 14, 2012
ITV has unveiled its first two commercials using Shazam, an app that lets you access competitions and giveaways when you’re watching a commercial. The first two, for Cadbury and Pepsi, aired during Saturday’s final of Britain’s Got Talent, won by a performing dog act. Here’s Cadbury’s ‘Unwrap Gold’ from media agency PHD’s Drum unit, plugging [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged app, britain's got talent final, cadbury, clm bbdo, dog act, drum, itv, mindshare, olympics, Pepsi, phd, shazam, ticket giveaway
By Staff on May 11, 2012
Here’s a press release from WPP’s media management company GroupM citing its high rating in a survey from respected media futurists Forrester Research. But could someone tell us what it means? NEW YORK – GroupM’s Business Science unit and its LIVE technology platform have been cited by a leading independent evaluator as a top provider [...]
Posted in Agencies, Media, News, Research | Tagged business sciences unit, cross-channel attribution, Dominic Proctor, forrester research, gobbledygook, groupm, live platform, Media, WPP
By Stephen Foster on May 10, 2012
That’s what we all want to find out from the Leveson Inquiry into media ethics tomorrow (Friday) when former News of the World and Sun editor, and latterly CEO of Rupert Murdoch’s British newspaper operation News International, Rebekah Brooks takes the stand. How do we know Dave sent all these text messages, and that Rebekah [...]
Posted in Finance, Media, News, Politics | Tagged Andy Coulson, bskyb, Charlie Brooks, chipping norton set, David Cameron, Jeremy Clarkson, leveson inquiry, Liz Murdoch, Lord Leveson, Matthew Freud, media ethics, news of the world, payments to police, phone hacking scandal, pr maven, Rebekah Brooks, Robert Jay QC, Rupert Murdoch, text messages
By Stephen Foster on May 10, 2012
And we shouldn’t ignore digital giant AKQA either, which shares Nike creative duties with Wieden+Kennedy. A few weeks ago we suggested that Adidas, a tier one World Cup sponsor, was looking for an agency “to kill Nike,” which regularly disrupts Adidas’s expensive relationship with both the World Cup and the Olympics through its artful deployment [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 1984, adidas, akqa, Andre Laurentino, apple, bartle bogle hegarty, brazil, chiat day, ddb, ggt, Jay Chiat, Lee Clow, media arts lab, mother, nike, olympics, omnicom, sid lee, simons palmer, tbwa london, tbwa worldwide, tier one sponsor, w+k amsterdam, wieden+kennedy, world cup, write the future
By Staff on May 9, 2012
This is very ingenious from Dare Vancouver for Honda Civic, a test drive on the Yahoo! entertainment page to illustrate the proposition that ‘driving is fun again.’ Honda Civic Content City from thisisdare on Vimeo. “We liked the idea on paper right away, but we knew it would take a lot of problem solving and [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Addie Gillespie, dare vancouver, digital, hatch studios, honda civic, jungle media, Mia Thomsett, Richard Rosenman, Rob Sweetman, test drive, yahoo entertainment page
By Stephen Foster on May 7, 2012
The controversial London Olympics ad by Y&R Argentina claiming the UK-owned Falkland Islands are actually the Argentine Malvinas (the cause of a shooting war between the two countries 30 year ago) is still running on Argentine TV (and all over the internet) despite demands from an increasingly panic-stricken WPP (Y&R’s owner) to pull it. The [...]
Posted in Agencies, Clients, Creative, Media, News, Politics | Tagged argentine government, creative director, emblematic agency, falkland islands, london olympics, malivinas ad, Martin Mercado, Sir Martin Sorrell, WPP, y&r, y&r argentina
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