Media
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Post-merger Omnicom on track
Omnicom, now incorporating IPG and so the biggest ad holding group, saw its Q1 income rise sharply to $405m in…
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Cracking the creativity code: how to win at The Art of Outdoor®
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the…
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Omar Oakes: A culture war against mainstream media
America’s FTC has given ad holding companies a permanent court order banning coordinated brand-safety standards. The silence that followed tells…
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Ocean Outdoor UK redefines the DOOH attention model with Ocean® Portal
Ocean Outdoor UK enters a new era in Digital Out of Home with Ocean® Portal, a new format which redefines…
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Adidas pitch is a definer for WPP Media
Big media accounts are the current battleground for the ad holding companies, a succession of wins driving Publicis to its…
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Onepointfive’s Rob Pryce picks his Desert Island experiential Ads
The sun’s been beating down so long that the incessant heat feels like it’s baking me dry. Starting to resemble…
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Can Gervaise work his psycho-magic at WPP?
When you’ve tried most things, why not a psychologist? WPP CEO Cindy Rose has enlisted the help of “high performance”…
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Omar Oakes: What is your content actually worth when the AI crawlers come for it?
There is one question every media executive is avoiding right now. Even if the AI companies are already answering it…
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FTC ruling leaves advertisers in the dark over brand safety
Publicis, WPP and Dentsu among other agencies have had to backtrack on brand safety practices following a decision by the…
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