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Stephen Foster
Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
By Stephen Foster on May 17, 2012
Chipotle’s ‘Back to the Start’ from Creative Artists Agency won the film Grand CLIO at this year’s awards of the same name in New York while Wieden+Kennedy’s ‘Grrr’ ad for Honda Diesel won the Hall of Fame Award for more elderly ads (five years old or more). Amid a plethora of awards Ogilvy & Mather [...]
Posted in Agencies, Clients, Creative, News | Tagged Adam Foulkes, Alan Smith, Annie Liebowitz, Anthony Bourdain, bbdo, chipotle, clio awards, creative artists agency, fallof dame, film grand clio, honda diesel grrr, Johnny Kelly, New York, nexus productions, ogivly & mather, Piyush Pandey, smuggler, volkswagen, wieden+kennedy london, Willie Nelson
By Stephen Foster on May 17, 2012
WPP’s Ogilvy and Mindshare are the top creative and media agencies in India respectively, according to newspaper The Economic Times’s Brand Equity survey. Ogilvy has occupied the top creative slot in the survey since 2005 with WPP sibling JWT coming second three years in a row. Interpublic’s Lowe Lintas came third this year with Omnicom’s [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Arun Nanda, brand equity survey, clio awards, economic times, edelman, havas media, hungama digital media entertainment, Interpublic, JWT, lifetime achievement award, lowe lintas, mindshare, mudra, network of year, ogilvy, omnicom, Piyush Pandey, rediffusion, Sir Martin Sorrell, webchutney
By Stephen Foster on May 16, 2012
Gerry Graf left his desk as CCO of Saatchi & Saatchi in April 2010 and since then it’s been strangely quiet for the much-travelled and highly-awarded creativo. But now his agency Barton F Graf 9000 (named after his dad) has won six Unilever brands in the US: Ragu, Bertolli, Skippy, Wishbone, PF Chang and Mexican [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, Barney Robinson, barton f graf, bbh new york, bertolli, bfg9000, caliente, droga5, Eric Kallman, gerry graf, goodby silverstein, Kraft, mccann, Mike Dwyer, milkbite, ogilvy & mather, ragu, saatchi & saatchi, skippy, wishbone
By Stephen Foster on May 15, 2012
The BBC’s The Apprentice is following (some) current marketing thinking by making its annual ‘2012 marketing challenge’ one that focuses on integrated marketing as opposed to its traditional adland visit. The Apprentice is Lord (Alan) Sugar’s annual attempt to find a wannabee tycoon who can put up with his unpleasant approach to business. In this [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged BBC, Beri Cheetham, bibendum, Billington Cartmell, challenge, english sparkler, english wine, Herbert Hall, integrated agency, integrated marketing, Jason Nicholas, Lord Sugar, Nick Hall, Simon Callender, the apprentice
By Stephen Foster on May 15, 2012
Former News International CEO Rebekah Brooks has, as expected, been charged by the UK’s Crown Prosecution Service with three charges of conspiracy to pervert the course for allegedly removing and concealing information pertaining to the Metropolitan Police’s investigations into phone hacking and illegal payments to police officers. Rather unexpectedly Brooks and her husband Charlie have [...]
Posted in Media, News | Tagged bail, charges, Charlie Brooks, conspiracy to pervert the course of justice, leveson inquiry, news corporation, News International, phone hacking, Rebekah Brooks, Robert Jay QC, unprecedented posturing, weak and unjust decision
By Stephen Foster on May 15, 2012
One of the hardest jobs in adland is plugging a piece of technology that the techosphere (which increasingly means most target consumers) has already decided is pants. Wieden+Kennedy in London lost the Nokia account last year when, despite some massive displays of ingenuity, it found itself advertising Nokia attributes that were hardly mainstream and, in [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, apple, BlackBerry, hewlett-packard, iPhone, new global campaign, nokia, people of power, rim, samsung galaxy note, wieden+kennedy london
By Stephen Foster on May 15, 2012
Kraft Athenos and Droga5 have returned with their ghastly Greek grannie in two more 30-second epics. Here’s Yiayia’s view of a pool party (she says it’s pornography): And video chatting: “Have you married a machine?” And I think she tells Kristin “You’re a shit woman.” Sounds like it anyway. Brilliant stuff though. Apparently the ads [...]
Posted in Agencies, Clients, Creative, News | Tagged Alison Maclean, athenos, droga5, eurozone, ghastly greek grannie, Greece, greek crews, January Vernon, Kraft, pool party, Scott Ginsberg, video chatting, yiayia
By Stephen Foster on May 14, 2012
The world is awash with reality TV and, it would seem, reality ads (except in the UK). This is a tale of Phill Pace, a real Aussie bodybuilder, who eats a lot. It’s by Droga5 for Domestos. What’s the connection? Presumably bodybuilder Phill gets rid of a lot of this stuff so you need Domestos, [...]
Posted in Agencies, Clients, Creative, News | Tagged aussie bodybuilder, domestos, droga5, food, Phill Pace, reality commercials, realtu tv
By Stephen Foster on May 11, 2012
We’ve already tried to savage AMV/BBDO’s EDF Energy film,(which features a cuddly sort of muppet/puppet) to absolutely no effect, as lots of people seem to like it. And now the French-owned energy company is rolling out another bit of its campaign trying to show why we should love it rather than hate it, this time [...]
Posted in Agencies, Clients, News | Tagged ais, amv/bbdo, archibald ingall stretton, brand mascot, edf energy, muppet/puppet, online film, prices, thankyous website, zoetrope
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