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World Cup’s commercial clout not in doubt. Ask Coca-Cola and Unilever
We’ve had a global rebrand, the controversial World Cup hydration breaks, and now a hyperlocal campaign based in Wakefield, Yorkshire…
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Burger King welcomes Boomers. After a fashion
Boomers are getting a rare moment in the spotlight in Buzzman Paris’ new campaign for Burger King. But it must…
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Aldi global shortlist down to three: Havas and Accenture are out
German discount supermarket Aldi, which operates more than 13,600 stores across 18 countries, has cut its shortlist to three. Omnicom,…
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American Eagle shows off latest signing Lamine Yamal in new campaign
Spain’s World Cup winning football team’s standout star, Lamine Yamal – who turned 19 during the tournament – is fronting…
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Meta bets on people in a wildly optimistic AI promo
Meta’s new campaign goes heavy on optimism around AI, somehow explaining this worldview by saying “We’re betting on people, and…
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Pets at Home: indulgent owners & expert staff star in new campaign
Pampered pets get their moment in the spotlight in T&P’s new campaign, which majors on Pets at Home’s staff and…
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Lucozade switches Omnicom agencies in search of sport
After seven years at Adam & Eve (via DDB and then TBWA), Lucozade has switched its business to Dark Horses,…
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Can The Economist reach a younger audience? Exposure’s subtle shift
The Economist‘s 38 year stint with AMV BBDO only came to an official end in May this year, although the…
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Ace of Hearts wins Canva with brief to ‘build cultural relevance’
Canva, a global online design platform with more than 265 million users, has teamed up with Ace of Hearts to…
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