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Meta bets on people in a wildly optimistic AI promo
Meta’s new campaign goes heavy on optimism around AI, somehow explaining this worldview by saying “We’re betting on people, and…
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Pets at Home: indulgent owners & expert staff star in new campaign
Pampered pets get their moment in the spotlight in T&P’s new campaign, which majors on Pets at Home’s staff and…
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Lucozade switches Omnicom agencies in search of sport
After seven years at Adam & Eve (via DDB and then TBWA), Lucozade has switched its business to Dark Horses,…
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Can The Economist reach a younger audience? Exposure’s subtle shift
The Economist‘s 38 year stint with AMV BBDO only came to an official end in May this year, although the…
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Ace of Hearts wins Canva with brief to ‘build cultural relevance’
Canva, a global online design platform with more than 265 million users, has teamed up with Ace of Hearts to…
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Ford’s new take on the extreme sports product demo
Wieden + Kennedy, Ford’s main creative agency, came up with the “arrive ready” platform, which Born Social has used as…
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The Sun (and Oasis) capture the cautious optimism of England fans
As England heads into a World Cup semi-final against old foe Argentina, England fans, by their very nature, can’t help…
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A&E TBWA wins Great Ormond Street’s five-year brief
Great Ormond Street Hospital has got to be one of the prime charity accounts, particularly in terms of recognition and…
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ChatGPT upends the lonely granny cliché in new campaign
Portrayals of grandmas and AI are generally a sorry tale. The talk is all about how a bot can rescue…
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