August 7th is International Beer Day, and AB InBev is marking it with an ad by Wieden + Kennedy that celebrates the moments in life, both big and small, when a “cheers” is in order.
Not sure a beer would be the first choice of drink for all these occasions, but AB InBev is citing some research from IPSOS and IWSR (International Wine & Spirits Record), saying that 73% of adults aged 21 and over choose beer over all other alcohol.
Michel Doukeris, CEO, AB InBev, said: “Beer is universal and woven into cultures and communities around the world. No matter who you are, what you do for a living, or where you live, when someone says, ‘Let’s grab a beer,’ you know it means something more. It’s an invitation to celebrate or to simply connect.”
Does the job with a light touch and a good cast of characters.
MAA creative scale: 6.5
