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Wimbledon is a match for FIFA in the sports branding super league
Strawberries and cream. Players in white. Well-dressed fans in linen and panama hats. It looks effortless, but Wimbledon’s elegance is…
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Ronaldo is the perfect pitch man for Whoop’s longevity play
Whoop is a health-tracker that’s focused on longevity, so who better to sell the brand than Cristiano Ronaldo? At the…
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Marmite rebrands with a version for every type of England fan
As the England team progresses painfully through the World Cup tournament, Marmite has launched a range of special edition “Wemite”…
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Wonderhood acquires Elvis creative from Next 15
Wonderhood Studios is acquiring the creative arm of Elvis Communications (which was House 337 until a relaunch earlier this year)…
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Mother wins Film Grand Prix, Ogilvy is top network – Cannes big winners
Anthropic’s Super Bowl spot by Mother was a front runner for a Grand Prix ahead of Cannes, and on the…
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UK wins another Grand Prix and Greece gets its first: Cannes Day 4
As we gear up for the Friday night finale, the UK looks to be having a good year, with a…
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Day 4 in the Palais: Stella McCartney on vintage, and an AI musical
Amongst heatwaves, politics and everything else going on in the world, it was seemingly World Beatles Day on Thursday, something…
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Gillette, Levi’s and Heinz: the FIFA cover-up is the campaign
FIFA has forced stadiums to rebrand if the names on the doors are not paying for official World Cup sponsorship.…
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Food delivery and Super Bowl make a winning formula: Cannes Day 3
Uber Eats and Peru’s challenger equivalent, Uva, both won Grand Prix for their Super Bowl work, while the UK took…
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