WPP
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New WPP group CSO Baiju Shah shows direction of travel
WPP is looking more like a consultancy under newish CEO Cindy Rose with AKQA CEO Baiju Shah (below) newly installed…
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Pitch-prone Coca-Cola reviews business still at WPP
Winning all of Coca-Cola’s agency marketing business was one of the few good things to happen to WPP during the…
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JLR outlines ambitious exclusive deal with WPP
The love-in between JLR and WPP continues apace, with JLR (which makes Land Rovers, Range Rovers and Jaguars) confirming the…
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Henkel creative moves to WPP
This is timely: at the same time as WPP CEO has revealed a predicted tough Q1 (but with lots of…
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WPP falls back in Q1 2026 – but says it’s all in the plan
It’s not very often that a company sees its Q1 revenue take a powder and announce it as some kind…
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Adidas pitch is a definer for WPP Media
Big media accounts are the current battleground for the ad holding companies, a succession of wins driving Publicis to its…
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Agencies
Can Gervaise work his psycho-magic at WPP?
When you’ve tried most things, why not a psychologist? WPP CEO Cindy Rose has enlisted the help of “high performance”…
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BCW on the block as WPP weighs exit from PR
WPP is reportedly planning a sale of Burson, what’s left of its rambling array of PR businesses. Burson is an…
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Wendy’s follows Estee Lauder with cross-platform WPP deal
New boss Cindy Rose’s mantra of ‘One WPP’ (with apologies to Publicis) appears to be be paying off with some…
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