WPP
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Advertisers
Is bigger better for VML and WPP?
In the wake of the VML Wunderman merger one might ask: why don’t they just have WPP Creative? After all,…
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Advertisers
WPP merges VMLY&R and Wunderman Thompson – VML now “biggest agency in the world”
We’ve suggested often enough here that more WPP mergers are inevitably on the way but this one’s still a surprise:…
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Advertisers
Publicis progress can’t conceal an ad holding sector in severe need of a shake-up
Has Publicis Groupe discovered a secret sauce that’s eluding its holding company rivals? Its Q3 2023 numbers showing organic growth…
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Advertisers
EssenceMediacom shuffles top jobs as Clare Chapman joins
WPP’s biggest media agency EssenceMediaCom seems to have morphed into EssenceMediacomX, which may indicate that the branding for the merger…
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Advertisers
WPP joins big agencies hammered by tech client cutbacks
WPP, like its US-based rivals Omnicom and Interpublic, was clobbered by the slowdown (in some cases complete absence it seems)…
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News
WPP opens eight-agency new campus in Manchester
WPP is continuing its campus drive even in the WFH era, opening its first UK site outside London on the…
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