By Stephen Foster on May 17, 2012
Chipotle’s ‘Back to the Start’ from Creative Artists Agency won the film Grand CLIO at this year’s awards of the same name in New York while Wieden+Kennedy’s ‘Grrr’ ad for Honda Diesel won the Hall of Fame Award for more elderly ads (five years old or more). Amid a plethora of awards Ogilvy & Mather [...]
Posted in Agencies, Clients, Creative, News | Tagged Adam Foulkes, Alan Smith, Annie Liebowitz, Anthony Bourdain, bbdo, chipotle, clio awards, creative artists agency, fallof dame, film grand clio, honda diesel grrr, Johnny Kelly, New York, nexus productions, ogivly & mather, Piyush Pandey, smuggler, volkswagen, wieden+kennedy london, Willie Nelson
By Stephen Foster on May 17, 2012
WPP’s Ogilvy and Mindshare are the top creative and media agencies in India respectively, according to newspaper The Economic Times’s Brand Equity survey. Ogilvy has occupied the top creative slot in the survey since 2005 with WPP sibling JWT coming second three years in a row. Interpublic’s Lowe Lintas came third this year with Omnicom’s [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Arun Nanda, brand equity survey, clio awards, economic times, edelman, havas media, hungama digital media entertainment, Interpublic, JWT, lifetime achievement award, lowe lintas, mindshare, mudra, network of year, ogilvy, omnicom, Piyush Pandey, rediffusion, Sir Martin Sorrell, webchutney
By Staff on May 17, 2012
Sending yourself up is a fine and generous quality, wholeheartedly adopted by Vitek Vodka and Sydney’s JayGrey in this campaign for Vitek Vodka and its new choice of in fusions. It shows a number of Polish Vitek employees making a thorough hash of their hobbies (a guy who grows big bonzai trees, a vet who [...]
Posted in Agencies, Clients, Creative, News | Tagged captain bonzai, distilled by peasants drunk by royalty, employees, jaygrey, orange whip films, polish, send-up, Simon Macrae, Sydney, Vitek Czernuzyn, vitek vodka
By Stephen Foster on May 16, 2012
Gerry Graf left his desk as CCO of Saatchi & Saatchi in April 2010 and since then it’s been strangely quiet for the much-travelled and highly-awarded creativo. But now his agency Barton F Graf 9000 (named after his dad) has won six Unilever brands in the US: Ragu, Bertolli, Skippy, Wishbone, PF Chang and Mexican [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, Barney Robinson, barton f graf, bbh new york, bertolli, bfg9000, caliente, droga5, Eric Kallman, gerry graf, goodby silverstein, Kraft, mccann, Mike Dwyer, milkbite, ogilvy & mather, ragu, saatchi & saatchi, skippy, wishbone
By Staff on May 16, 2012
London creative agency Mother is launching a smartphone app called ‘The Singing Alphabet,’ the latest development in its Ministry of Letters children’s entertainment project which aims to foster a love of literacy in children. The Singing Alphabet majors on the idea that the alphabet is alive, highly organised and made up of a gang of [...]
Posted in Agencies, Creative, News | Tagged book people unite, children's entertainment project, ministry of letters, mother london, mother new york, reading app, Samantha Mennell, the singing alphabet
By Angie Dean on May 16, 2012
Does it make any difference to hard-pressed British consumers if their Hovis loaf is made of British wheat? Actually they probably assumed it always was, given the brand’s heritage. And will they spend a bit more on it, as opposed to standard Hovis, from somewhere else presumably? Equally hard-pressed Hovis owner Premier Foods (labouring under [...]
Posted in Agencies, Clients, Creative, News | Tagged academy, british farmers loaf, british wheat, dare london, hovis, launch, premier foods, ridley scott, Seb Andrews
By Stephen Foster on May 15, 2012
The BBC’s The Apprentice is following (some) current marketing thinking by making its annual ‘2012 marketing challenge’ one that focuses on integrated marketing as opposed to its traditional adland visit. The Apprentice is Lord (Alan) Sugar’s annual attempt to find a wannabee tycoon who can put up with his unpleasant approach to business. In this [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged BBC, Beri Cheetham, bibendum, Billington Cartmell, challenge, english sparkler, english wine, Herbert Hall, integrated agency, integrated marketing, Jason Nicholas, Lord Sugar, Nick Hall, Simon Callender, the apprentice
By Stephen Foster on May 15, 2012
One of the hardest jobs in adland is plugging a piece of technology that the techosphere (which increasingly means most target consumers) has already decided is pants. Wieden+Kennedy in London lost the Nokia account last year when, despite some massive displays of ingenuity, it found itself advertising Nokia attributes that were hardly mainstream and, in [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, apple, BlackBerry, hewlett-packard, iPhone, new global campaign, nokia, people of power, rim, samsung galaxy note, wieden+kennedy london
By Staff on May 15, 2012
Brand owners rather than brands are becoming the stars in 2012 with Procter & Gamble emerging from its Cincinnati fastness to feature in its own ads, Unilver continuing its high profile sustainability programme and others like PepsiCo trying to make itself synonymous with music. Now dear old Kellogg’s, 90 years old this year (106 if [...]
Posted in Agencies, Clients, Creative, News | Tagged 90 years old, athletes, corn flakes, corporate retread, frosted flakes, interbrand, kellogg's, let's make today great, london olympics, Mark Baynes, new logo, new lopgo, PepsiCo, pop tarts, procter & gamble, project signature, special k, unilever, vml
By Stephen Foster on May 15, 2012
Kraft Athenos and Droga5 have returned with their ghastly Greek grannie in two more 30-second epics. Here’s Yiayia’s view of a pool party (she says it’s pornography): And video chatting: “Have you married a machine?” And I think she tells Kristin “You’re a shit woman.” Sounds like it anyway. Brilliant stuff though. Apparently the ads [...]
Posted in Agencies, Clients, Creative, News | Tagged Alison Maclean, athenos, droga5, eurozone, ghastly greek grannie, Greece, greek crews, January Vernon, Kraft, pool party, Scott Ginsberg, video chatting, yiayia
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