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Nike and W+K explore the minds of football strikers

Nike is launching yet another football boot, this one’s called ‘Hypervenom.’

And it’s kitting out the world’s top strikers – well the ones on Nike’s books. So Wieden+Kennedy London’s launch campaign, with animation by Buck, endeavours to get into the minds of these venomous chaps.

You need a Brit in there so here’s Tottenham’s Harry Kane.

Poor Harry can’t hit a cow’s arse with a banjo at the moment but he’ll doubtless get over it (probably against Evertom at the weekend, alas).

And Barcelona’s Neymar (who may yet be Manchester United’s Neymar – probably on the grounds that they want to be spend a lot, on anybody).

Different and brave. Does it work? Must ask footballing son.

MAA creative scale: 6.5

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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