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Tag Archives: publicis

Starcom raids Maxus for €600m Fiat media

Publicis Media’s Starcom has won Fiat’s estimated €600m European and Asian Pacific media business from WPP’s Maxus. Maxus has handled Fiat since 2009, taking over from Starcom. The win – which also includes Alfa Romeo, Chrysler and Jeep – brings ...

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Publicis wins out in £400m Mars media review

Publicis Media has had a welcome Christmas present from Mars, landing the company’s media buying in the UK (about £90m via incumbent Zenith), Germany and India (Starcom) and also China and South East Asia. In all the review covered about ...

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Maurice Levy: I’ll be (partly) gone but not forgotten

Maurice Levy has offered some more enticing clues about his future at Publicis Groupe when he steps down as CEO next year. Speaking about Publicis’ underwhelming third quarter results in New York he said: “I will do whatever it is ...

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Nescafe lets its hair down with Publicis’ ‘Swooshy Man’

Nobody ever seems to like Nescafe ads but that hasn’t stopped owner Nestlé becoming the biggest food company in the world. These days it says it’s into “health and wellness” too but don’t we all, darlings. Lately it’s been trying ...

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Morrisons unearths ‘Tradition’ in Publicis debut

Morrisons has shifted its account from DLKW Lowe (as was) to Publicis and is the first supermarket out of the traps with its Easter offering. Supermarkets believe Easter is a time for big family gatherings, usually to be found eating ...

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Publicis Italy scores sofa winner for Heineken

What do you do when someone gives you ticket to a Champion’s League game but you really want to watch it with your mates? This is the dilemma facing Mauro in Heineken’s new campaign from Publicis Italy. One that’s resolved, ...

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