Home / Tag Archives: publicis

Tag Archives: publicis

New Publicis boss Sadoun lays cards on table

We’ve all grown used to Maurice Levy’s fireside chats to the Publicis troops (and clients) over the years. Maurice is stepping down (a bit) and here’s new CEO Arthur Sadoun’s debut facing the camera (with profuse apologies for his rather ...

Read More »

Digital woes at Razorfish force Publicis Groupe into loss

Oh dear, just when you thought Publicis Groupe was turning the corner – some big recent media wins and the annointment of Arthur Sadoun as Maurice Levy’s successor – the car goes skidding off the road. The French-owned marcoms giant ...

Read More »

Ogilvy restructures into four units – spruce up or sell up?

Ogilvy has always been something of an empire within an empire at WPP, spawning dozens of agencies under the Ogilvy umbrella. Now CEO John Seifert, who took over from Miles Young a year or so ago (Young went off to ...

Read More »

Starcom raids Maxus for €600m Fiat media

Publicis Media’s Starcom has won Fiat’s estimated €600m European and Asian Pacific media business from WPP’s Maxus. Maxus has handled Fiat since 2009, taking over from Starcom. The win – which also includes Alfa Romeo, Chrysler and Jeep – brings ...

Read More »

Publicis wins out in £400m Mars media review

Publicis Media has had a welcome Christmas present from Mars, landing the company’s media buying in the UK (about £90m via incumbent Zenith), Germany and India (Starcom) and also China and South East Asia. In all the review covered about ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.