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Tag Archives: publicis

Digital woes at Razorfish force Publicis Groupe into loss

Oh dear, just when you thought Publicis Groupe was turning the corner – some big recent media wins and the annointment of Arthur Sadoun as Maurice Levy’s successor – the car goes skidding off the road. The French-owned marcoms giant ...

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Ogilvy restructures into four units – spruce up or sell up?

Ogilvy has always been something of an empire within an empire at WPP, spawning dozens of agencies under the Ogilvy umbrella. Now CEO John Seifert, who took over from Miles Young a year or so ago (Young went off to ...

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Starcom raids Maxus for €600m Fiat media

Publicis Media’s Starcom has won Fiat’s estimated €600m European and Asian Pacific media business from WPP’s Maxus. Maxus has handled Fiat since 2009, taking over from Starcom. The win – which also includes Alfa Romeo, Chrysler and Jeep – brings ...

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Publicis wins out in £400m Mars media review

Publicis Media has had a welcome Christmas present from Mars, landing the company’s media buying in the UK (about £90m via incumbent Zenith), Germany and India (Starcom) and also China and South East Asia. In all the review covered about ...

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Maurice Levy: I’ll be (partly) gone but not forgotten

Maurice Levy has offered some more enticing clues about his future at Publicis Groupe when he steps down as CEO next year. Speaking about Publicis’ underwhelming third quarter results in New York he said: “I will do whatever it is ...

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Nescafe lets its hair down with Publicis’ ‘Swooshy Man’

Nobody ever seems to like Nescafe ads but that hasn’t stopped owner Nestlé becoming the biggest food company in the world. These days it says it’s into “health and wellness” too but don’t we all, darlings. Lately it’s been trying ...

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Morrisons unearths ‘Tradition’ in Publicis debut

Morrisons has shifted its account from DLKW Lowe (as was) to Publicis and is the first supermarket out of the traps with its Easter offering. Supermarkets believe Easter is a time for big family gatherings, usually to be found eating ...

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