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Tag Archives: publicis

Publicis new broom Sadoun plots AI future with Marcel

That Arthur Sadoun doesn’t let the grass grow under his feet does he? Only a few weeks into the job as head of Publicis Groupe he’s announced the creation of a new artificial intelligence tool Marcel (named after Publicis founder ...

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Publicis announces exclusive tie-up with China’s Alibaba

Publicis Groupe has announced what may be an important tie-up with Jack Ma’s Alibaba online behemoth in China (below), partnering in Alibaba’s Uni marketing framework to “generate deeper consumer insights, inform content decisions and enable true precision storytelling” through a ...

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New Publicis boss Sadoun lays cards on table

We’ve all grown used to Maurice Levy’s fireside chats to the Publicis troops (and clients) over the years. Maurice is stepping down (a bit) and here’s new CEO Arthur Sadoun’s debut facing the camera (with profuse apologies for his rather ...

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Digital woes at Razorfish force Publicis Groupe into loss

Oh dear, just when you thought Publicis Groupe was turning the corner – some big recent media wins and the annointment of Arthur Sadoun as Maurice Levy’s successor – the car goes skidding off the road. The French-owned marcoms giant ...

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Ogilvy restructures into four units – spruce up or sell up?

Ogilvy has always been something of an empire within an empire at WPP, spawning dozens of agencies under the Ogilvy umbrella. Now CEO John Seifert, who took over from Miles Young a year or so ago (Young went off to ...

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