leo burnett
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Advertisers
Does Leo B’s new Always epic owe something to the Kevin Roberts theory of madvertising?
Sunday is International Women’s Day and Procter & Gamble’s Always and agency Leo Burnett are bringing back the #likeagirl campaign,…
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P&G’s Always is Super Bowl winner: but is it an ad?
Apparently this cut-down version of an old Always sanpro ad from Procter & Gamble and Leo Burnett (are we still…
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Leo Burnett’s Created for Change and Deutsch New York go into battle against the internet bullies
Leo Burnett’s Created for Change unit is launching a new film in the UK – ‘I Saw Your Willy’ –…
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Born again Co-op plugs convenience asset in new Christmas campaign from Leo Burnett
It’s been a funny old year for the Co-op: a year ago the mutual looked dead and buried as scandals…
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Epica Grand Prix goes to BBDO’s Beeps
You win some, you lose some. And “Jesus” – more correctly known as Forsman & Bodenfors’ “The Good Guys for…
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Kraft Foods dumps Droga5 and Wieden+Kennedy
Kraft Foods, the so-called boring bit of the former Kraft food empire (after Mondelez was spun off with the snacks…
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Leo Burnett tries divorce counselling for P&G’s Rejoice
This branded content business is getting a bit out of hand. Leo Burnett in China is running a campaign, #ibelieveinloveagain,…
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Agencies
I cocked up admits Publicis boss Maurice Levy – but where does Omnicom’s failed suitor go from here?
Publicis Groupe boss Maurice Levy (left) has admitted that the failed $35bn merger attempt with Omnicom has derailed his company…
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McDonald’s burger contest brings best out of Burnett
McDonald’s in the UK is taking a leaf out of Walkers’ book (or maybe it’s the other way round or…
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