Home / Author Archives: Stuart Smith

Author Archives: Stuart Smith

Stuart Smith is one of the most incisive and knowledgeable commentators on global marketing. He was a long-time editor of Marketing Week during the period when it was the UK's leading marketing, media and advertising specialist publication. Visit Stuart Smith Blog.

Epica Grand Prix goes to BBDO’s Beeps

Epica Grand Prix goes “Beep”

You win some, you lose some. And “Jesus” – more correctly known as Forsman & Bodenfors’ “The Good Guys for Christmas” campaign for Unicef proved a big winner at the just-announced 2014 Epica Awards. It picked up two golds, in the ...

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First cut from this year’s creative crop of Epica entrants

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Selfishly speaking, there are three good things about the Epica Awards. First, they are the only ones that allow specialist journalists to pass judgement on the ad industry’s creative achievement over the past year – so, no closed-shop cliquishness about ...

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Cannes Media Lions awards dispute between WPP’s Sorrell and Omnicom’s de Nardis is also personal

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WPP chief Sir Martin Sorrell has rightly been basking in the reflected glory of the Cannes sunshine. Three successive years, three successive triumphs as holding company of the year at the International Festival of Creativity. It’s the pinnacle moment for ...

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Why Aberdeen Asset Management is the Intel of global financial services

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What’s the biggest, most successful, company you’ve never heard of? Impossible to say, of course. But a good candidate would be Aberdeen Asset Management. It’s in the FTSE100; it’s genuinely global. And it’s very profitable indeed, judging from its latest ...

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