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Leo Burnett’s Created for Change and Deutsch New York go into battle against the internet bullies

Leo Burnett’s Created for Change unit is launching a new film in the UK – ‘I Saw Your Willy’ – for the NSPCC’s ‘Share Aware’ campaign which tries to help parents with tools and information to help their children enjoy the web safely.

While Deutsch New York is tackling the same theme with a new PSA for Champions Against Bullying.

And what fine pieces of work they are. Rather more balanced than some of the hysterical chatter we hear these days about the perils of the internet.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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